Director, Strategic Growth

Advita Ortho; Northern (KY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Advita Ortho is seeking a Director of Strategic Growth to drive field-based commercial growth across Shoulder and Foot & Ankle businesses. The role reports to the Regional Vice President and leads GPS technology adoption, ASC business development, and new account activation.

Collaborate with distributors and cross-functional teams to create repeatable growth strategies, expand surgeon and facility relationships, and deliver incremental revenue growth while traveling regionally.

Qualifications

• Minimum 10 years proven orthopedic medical device sales or business development experience.
• Experience launching new products or markets and converting competitive surgeons.
• Experience with enabling technology, GPS/navigation, ASCs, ambulatory care settings, or independent orthopedic distributors preferred.

Responsibilities

• Lead regional growth strategies for GPS technology, ASCs, surgeon conversion, and new market development.
• Develop surgeon- and account-specific conversion plans addressing clinical, operational, technology, and economics needs.
• Coordinate GPS demonstrations, evaluations, education, training, initial cases, and implementation support.
• Build GPS adoption and utilization by surgeon advocates, monitor results, and address growth barriers.
• Create and manage a pipeline of ASC opportunities from target identification through activation and expansion.

Skills

Orthopedic sales

Business development

Strategic selling

Account management

Education

Bachelor's degree

Job description

Director, Strategic Growth

Department: Sales

Employment Type: Full Time

Location: US (Remote)

Reporting To: Regional Vice President (RVP)

Description

The Director, Strategic Growth is a field-based commercial leader responsible for accelerating regional growth across Advita Ortho's Shoulder and Foot & Ankle businesses. Reporting to the RVP, this role leads GPS technology adoption, ASC business development, competitive surgeon conversions, and new account activation. The position partners with distributors and cross-functional teams to create repeatable growth strategies, expand surgeon and facility relationships, and deliver incremental revenue growth.

Key Responsibilities

• Lead regional growth strategies for GPS technology, ASCs, surgeon conversion, and new market development.
• Identify and prioritize high-value Shoulder and Foot & Ankle surgeons, ASCs, health systems, and competitive accounts.
• Develop surgeon- and account-specific conversion plans that address clinical, operational, technology, and economic needs.
• Coordinate GPS demonstrations, evaluations, education, training, initial cases, and implementation support.
• Build GPS adoption and utilization by developing surgeon advocates, monitoring results, and addressing barriers to growth.
• Create and manage a pipeline of ASC opportunities from target identification through activation and expansion.
• Develop relationships with surgeons, ASC administrators, service-line leaders, and other key decision-makers.
• Position Advita Ortho as a differentiated technology and value partner in the ASC environment.
• Activate new representatives and territories by establishing target accounts, training plans, initial case pipelines, and early adoption goals.
• Partner with distributors on focused GPS and ASC growth strategies while maintaining strategic, rather than day-to-day, oversight.
• Identify scalable partnerships with multi-site ASC groups and opportunities to expand or standardize Advita Ortho technology across facilities.
• Collaborate with Clinical, Marketing, Engineering, Operations and Finance to support strategic opportunities and share market intelligence.
• Track regional performance and develop repeatable playbooks that improve new account activation, utilization, and sustainable growth.

Skills Knowledge and Expertise

Education:

• Bachelor's degree or equivalent professional experience preferred.

Experience:

• Minimum 10 years proven orthopedic medical device sales or business development experience, with strong knowledge of Shoulder and/or Foot & Ankle.
• Demonstrated success developing new accounts, converting competitive surgeons, and launching new products or markets.
• Experience with enabling technology, GPS/navigation, ASCs, ambulatory care settings, or independent orthopedic distributors strongly preferred.

Functional/Technical Knowledge, Skills and Abilities Required:

• Strong understanding of ASC economics, workflows, and decision-making.
• Ability to translate technology into clear clinical, operational, and economic value.
• Executive-level communication, relationship building, strategic selling, and opportunity management skills.
• Entrepreneurial, self-directed, persistent, and accountable for measurable results.
• Ability and willingness to travel extensively throughout the assigned region.