Director, Strategic Communications – Marketing

Jobtailor; Baltimore (MD); On-site; USD 150,000 - 210,000; Full time

Job summary

Jhpiego in Baltimore, MD seeks a senior leader to develop and lead integrated communications, marketing, and brand strategy, shaping global reputation and messaging, and guiding executive communications and thought leadership.

This role oversees crisis communications, digital marketing, editorial planning, and performance analytics, coordinating across HQ, regional offices, and country teams while driving donor engagement and organizational change.

Qualifications

• Master’s degree in a relevant field.
• 10+ years of progressively responsible experience leading strategic communications, marketing, branding, or public affairs.
• Minimum 7 years managing high-performing communications and marketing teams.
• Experience developing integrated communications strategies for complex, global organizations.
• Experience advising executive leadership and serving as a strategic communications counselor.
• Expertise in branding, reputation management, and organizational positioning.
• Exceptional executive communications, writing, editing, and storytelling skills.
• Experience developing organizational narratives supporting fundraising, partnerships, and thought leadership.

Responsibilities

• Develop and lead Jhpiego’s integrated communications, marketing, and brand strategy.
• Shape and reinforce Jhpiego’s global reputation, institutional narrative, messaging framework, and brand identity.
• Lead executive communications, thought leadership, and strategic messaging support.
• Oversee crisis communications planning and organizational reputation management.
• Ensure consistent messaging across organizational, fundraising, technical, and corporate materials.
• Lead marketing strategy to increase awareness, engagement, and philanthropic support.
• Oversee digital marketing, website strategy, social media, paid media, SEO, influencers, and audience development.
• Drive integrated campaigns that elevate visibility and expand engagement with priority audiences.
• Monitor performance metrics and optimize marketing effectiveness using analytics and audience insights.
• Provide strategic leadership for global communications across headquarters, regional, and country offices.
• Oversee editorial planning, storytelling priorities, communications standards, and content governance.
• Strengthen country communicators through training, collaboration, and knowledge sharing.
• Lead internal communications supporting employee engagement, organizational alignment, and change management.
• Support CEO and senior leadership communications, including speeches, presentations, leadership messaging, and announcements.
• Supervise the Senior Managers of Communications, Marketing, and Global Communications.
• Lead strategic planning, budgeting, staffing, vendor management, and performance measurement.
• Establish KPIs and dashboards for communications, marketing, visibility, and engagement outcomes.
• Partner with Development, Technical Programs, Country Offices, Human Resources, and Executive Leadership.
• Represent communications and marketing functions externally as appropriate.

Skills

Strategic leadership

Brand management

Digital marketing

Executive communications

Crisis communications

Education

Master’s in Communications

Master’s in Marketing

Tools

Analytics dashboards

SEO

Website strategy

Social media tools

CMS

Job description

• Develop and lead Jhpiego’s integrated communications, marketing, and brand strategy
• Shape and reinforce Jhpiego’s global reputation, institutional narrative, messaging framework, and brand identity
• Lead executive communications, thought leadership, and strategic messaging support
• Oversee crisis communications planning and organizational reputation management
• Ensure consistent messaging across organizational, fundraising, technical, and corporate materials
• Lead marketing strategy to increase awareness, engagement, and philanthropic support
• Oversee digital marketing, website strategy, social media, paid media, SEO, influencers, and audience development
• Drive integrated campaigns that elevate visibility and expand engagement with priority audiences
• Monitor performance metrics and optimize marketing effectiveness using analytics and audience insights
• Provide strategic leadership for global communications across headquarters, regional, and country offices
• Oversee editorial planning, storytelling priorities, communications standards, and content governance
• Strengthen country communicators through training, collaboration, and knowledge sharing
• Lead internal communications supporting employee engagement, organizational alignment, and change management
• Support CEO and senior leadership communications, including speeches, presentations, leadership messaging, and announcements
• Supervise the Senior Managers of Communications, Marketing, and Global Communications
• Lead strategic planning, budgeting, staffing, vendor management, and performance measurement
• Establish KPIs and dashboards for communications, marketing, visibility, and engagement outcomes
• Partner with Development, Technical Programs, Country Offices, Human Resources, and Executive Leadership
• Represent communications and marketing functions externally as appropriate

Requirements

• Master’s degree in Communications, Marketing, Journalism, Public Relations, Business, or related field
• 10+ years of progressively responsible experience leading strategic communications, marketing, branding, or public affairs
• Minimum 7 years managing high-performing communications and marketing teams
• Experience developing integrated communications strategies for complex, global organizations
• Experience advising executive leadership and serving as a strategic communications counselor
• Expertise in branding, reputation management, and organizational positioning
• Exceptional executive communications, writing, editing, and storytelling skills
• Experience developing organizational narratives supporting fundraising, partnerships, and thought leadership
• Proven success managing media relations and executive visibility strategies
• Understanding of digital communications, marketing analytics, audience engagement, SEO, social media, and web strategy
• Experience leading crisis communications and issues management
• Ability to translate complex technical and scientific information into compelling content
• Ability to build relationships with executive leadership, donors, partners, media, governments, and staff
• Experience leading global communications teams across multiple countries and cultures
• Strategic planning, organizational, and project management skills
• Financial management and budgeting experience
• Ability to lead organizational change and foster innovation
• Commitment to diversity, equity, inclusion, and culturally responsive communications
• Experience using analytics, dashboards, and audience insights
• Ability to travel domestically and internationally up to 20%
• Successful candidates are subject to a pre-employment background check

Core Competencies

Demonstrates expertise in developing and leading integrated communications, marketing, and brand strategies for global organizations. Proven ability to manage high-performing teams, oversee crisis communications, and utilize analytics for optimizing marketing effectiveness.

Highest-signal resume keywords

• Strategic Communications Leadership
• Branding and Reputation Management
• Digital Marketing and SEO
• Executive Communications and Storytelling
• Crisis Communications Management

ATS Optimization Keywords

Hard Skills

• Integrated Communications Strategy
• Marketing Analytics
• Content Governance
• Performance Measurement
• Organizational Positioning
• Media Relations Management
• Project Management
• Financial Management
• Audience Engagement
• Crisis Communications

Soft Skills

• Relationship Building
• Leadership
• Collaboration
• Change Management
• Diversity and Inclusion Commitment

Certifications & Qualifications

• Master’s Degree in Communications
• Master’s Degree in Marketing
• Master’s Degree in Public Relations
• Master’s Degree in Journalism
• Master’s Degree in Business

Industry Keywords

• Global Communications
• Philanthropic Support
• Organizational Narrative
• Thought Leadership
• Crisis Management

Tools & Technologies

• Social Media Platforms
• Website Strategy
• Paid Media
• Analytics Dashboards
• Audience Insights