Director, Strategic Accounts

WebMD LLC; Northern (KY); Hybrid; USD 110,000 - 120,000; Full time

Job summary

WebMD Ignite seeks a Director, Strategic Accounts to sell our payor-focused solutions. You will generate leads, build relationships, and drive revenue through consultative selling and compelling demonstrations.

The ideal candidate has 4+ years of digital healthcare sales, excellent communication, and a proven ability to hunt and close strategic accounts with payors. Strong forecasting and collaboration with internal teams are essential.

Qualifications

• Bachelor’s degree or equivalent experience required.
• 4+ years sales experience within the digital healthcare marketing and technology solutions.
• Ability to multi-task in a fast-paced environment.
• Solid communication skills and professional demeanor.
• Experience with health plan/payer industry strongly desired; can substitute with experience in a regulated industry.

Responsibilities

• Prospect and identify opportunities; build a robust pipeline of potential clients.
• Engage and qualify leads via cold outreach, email, social channels, and networking.
• Build relationships with prospects to understand pain points and objectives.
• Conduct sales presentations and product demonstrations highlighting value.
• Negotiate and close deals to meet or exceed quotas.
• Maintain records of sales activities and outcomes for forecasting.

Skills

Sales experience

Negotiation

Relationship-building

Strategic selling

Education

Bachelor's degree

Tools

Salesforce

Excel

PowerPoint

Google Suite

MS Word

Job description

WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

Job Summary

We’re seeking a Director, Strategic Accounts to sell our various WebMD Ignite solutions to clients within the payor space. The sales director will have a strong understanding of the sales process and excel at generating leads, building relationships, and driving revenue. The ideal candidate will be a quick learner who has strong negotiating skills and an ability to showcase our offerings in a compelling way.

Responsibilities

• Prospect and Identify Opportunities: Identify and target potential customers through proactive research and lead generation techniques. Develop a deep understanding of the target market and create a robust pipeline of potential clients.
• Engage and Qualify Leads: Initiate contact with leads through various channels, including cold calling, email outreach, social media, and networking. Qualify leads based on their needs, budget, and purchasing authority.
• Build Relationships: Establish and maintain strong relationships with prospects to gain their trust and confidence. Understand their pain points, challenges, and objectives to tailor sales strategies accordingly.
• Sales Presentations: Conduct compelling and persuasive presentations and product demonstrations to educate potential clients about our products or services, emphasizing their value and benefits.
• Negotiation and Closing: Skillfully negotiate contract terms and pricing to secure profitable deals. Close sales and consistently meet or exceed sales quotas.
• Market Insights: Stay up-to-date with industry trends, competitor offerings, and market conditions to adapt sales strategies and maintain a competitive edge.
• Reporting and Documentation: Maintain accurate records of all sales activities, including lead generation, communications, and sales outcomes.
• Develop the strategies needed to help clients make informed decisions through a consultative sales approach
• Utilize Forecasting and business analytical skills to take advantage of opportunities and to expand relationships
• Build relationships with agency and brand decision makers alike
• Work closely with internal teams to identify key strategies to maximize impact of clients’ campaigns on the WebMD Health Network
• Work closely with Sales Planning group to ensure advertising campaigns performance metrics
• Meeting quarterly and annual sales goals and change sales into revenue

Requirements

• Bachelor’s degree or equivalent experience required
• 4+ years sales experience within the digital healthcare marketing and technology solutions
• Ability to multi-task in a fast-paced environment
• Ability to be responsible and results driven
• Solid communication skills
• Excellent organization and documentation skills (MS Word, Excel, PowerPoint, Salesforce, Google Suite)
• Experience with within health plan/payer industry strongly desired; equivalent experience in a highly regulated industry may substitute
• Knowledge of marketing-related creative process
• Extensive client deal-making experience and a desire to aggressively “hunt” and develop new business
• Excels in an entrepreneurial sales environment with only moderate supervision. Can handle the complexities of managing a territory with support teams.
• Effectively blends the need to be a brand champion, a data expert, and a client consultant in order to maximize sales
• Excellent written and verbal skills, professional demeanor, strong work ethic, and enjoys working on a team
• Comfortable selling media solutions including programmatic

Salary Range: $110,000 - $120,000 + Commission