Director, Sponsorships

MAJOR LEAGUE BASEBALL PLAYERS ASSO; New York; Hybrid; USD 160,000 - 170,000; Full time

Job summary

MLB Players, Inc. in New York seeks a strategic, commercially minded Director of Sponsorships to lead activation, partner relationships, and revenue growth. You will own key accounts, shape activation strategy, and monetize player-driven platforms across partners, content, and events.

The role interfaces with league partners, clubs, and agencies to ensure best-in-class execution and scalable sponsorship models, while delivering ROI and renewals.

Qualifications

• 5 to 7 years in sponsorship sales, partnerships, and sports marketing.
• Experience managing brand relationships and integrated campaigns.
• Strong understanding of NIL, athlete marketing, and sponsorship landscape.
• Proven ability to drive revenue growth through partnerships and activations.
• Ability to operate across revenue management, strategy, and execution.

Responsibilities

• Lead day-to-day relationships with MLB Official Partners (e.g., T-Mobile, Anheuser-Busch, Ford).
• Develop, sell, and execute integrated programs across players, content, and events.
• Drive revenue growth through upsells, expanded player usage, and new asset development.
• Manage the MLB sponsorship dept relationships to foster positive relationships with partners and MLB staff.
• Ensure all contractual deliverables are fulfilled with a focus on quality and value.
• Lead business reviews and ROI storytelling to strengthen renewals and growth.
• Support development and management of strategic sales agency partnerships.
• Develop pricing models, packaging, and positioning of inventory.
• Partner with MLB Clubs to expand adoption and drive incremental use of players.
• Identify new use cases and categories for player rights monetization.
• Serve as MLBPI contact for external agencies for sponsorship collaboration.
• Contribute to deal structuring, pricing, and partner materials.
• Partner with VP, Partnerships to evolve and expand MLBPI's sponsorship commercial strategy.
• Develop new activation platforms leveraging players, content, and events.
• Support sales narratives, proposals, and go-to-market materials.
• Track KPIs and improve internal processes to drive efficiency and scale.
• Monitor trends in NIL, athlete marketing, and content monetization.
• Support PI content strategy and the development of player-led content aimed at heightening player participation, creating partner value and revenue opportunities.
• Collaborate with content and production partners to ideate and execute campaigns.
• Support content-related upsell and standalone sales opportunities.
• Track performance and optimize partner KPIs and commercial outcomes.

Skills

Sponsorship sales

Partnerships

Sports marketing

NIL knowledge

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director, Sponsorships

Full Time New York, NY, US

3 days ago Requisition ID: 1103

Salary Range: $160,000.00 To $170,000.00 Annually

MLB Players, Inc.

About MLB Players, Inc.

MLB Players, Inc. is the for-profit subsidiary of the Major League Baseball Players Association (MLBPA), responsible for managing the commercial rights and business interests of Major & Minor League Players. MLBPI serves as the gateway for Players and their sponsorship, media, marketing, digital and licensing rights- bringing Player-driven content, partnerships, and experiences to fans across the globe.

Position Summary

MLB Players, Inc. (MLBPI) is seeking a strategic, commercially minded leader to manage and grow its sponsorship activation and revenue business. This role sits at the center of partner relationships, player marketing, and monetization- owning key accounts, driving activation strategy, and unlocking incremental revenue through player-driven platforms.

Director, Sponsorship will interface across league partners, clubs, and agency relationships, ensuring best-in-class execution while identifying opportunities to expand revenue, increase partner value, and scale MLBPI's sponsorship model.

MLB Official Partners (Account Ownership & Revenue Management)

• Lead day-to-day relationships with MLB Official Partners (e.g., T-Mobile, Anheuser-Busch, Ford)
• Develop, sell, and execute integrated programs across players, content, and events
• Drive revenue growth through upsells, expanded player usage, and new asset development
• Manage the MLB sponsorship dept relationships to foster positive relationships with partners and MLB staff
• Ensure all contractual deliverables are fulfilled with a focus on quality and value
• Lead business reviews and ROI storytelling to strengthen renewals and growth

Group Player Rights (Revenue Ownership)

• Support development and management of strategic sales agency partnerships
• Develop pricing models, packaging, and positioning of inventory
• Partner with MLB Clubs to expand adoption and drive incremental use of players
• Identify new use cases and categories for player rights monetization
• Serve as MLBPI contact for external agencies for sponsorship collaboration
• Contribute to deal structuring, pricing, and partner materials

Strategy & Partnership Marketing Operations

• Partner with VP, Partnerships to evolve and expand MLBPI's sponsorship commercial strategy
• Develop new activation platforms leveraging players, content, and events
• Support sales narratives, proposals, and go-to-market materials
• Track KPIs and improve internal processes to drive efficiency and scale
• Monitor trends in NIL, athlete marketing, and content monetization
• Support PI content strategy and the development of player-led content aimed at heightening player participation, creating partner value and revenue opportunities
• Collaborate with content and production partners to ideate and execute campaigns
• Support content-related upsell and standalone sales opportunities
• Track performance and optimize partner KPIs and commercial outcomes

Qualifications

• 5 to 7 years in sponsorship sales, partnerships, and sports marketing
• Experience managing brand relationships and integrated campaigns
• Strong understanding of NIL, athlete marketing, and sponsorship landscape
• Proven ability to drive revenue growth through partnerships and activations
• Ability to operate across revenue management, strategy, and execution
• Strong commercial instincts and partner-first mindset
• Excellent organizational and communication skills
• Ability to manage multiple stakeholders in a fast-paced environment