Director, Sponsorship Consulting

MKTG; New York (NY); Hybrid; USD 78,000 - 127,000; Full time

Job summary

MKTG is seeking a Director, Sponsorship Consulting to drive client engagement in the golf sponsorship space. This role combines strategic direction with creative solutions to help Fortune 500 clients maximize their sponsorship impact. Candidates should have extensive experience in sponsorship consulting and excellent project management skills.

Benefits

Medical, vision, and dental insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid parental leave

Short-term and long-term disability insurance

Life insurance

Qualifications

• 6+ years of sponsorship consulting experience required.
• 3+ years of golf marketing experience is essential.
• Experienced managing sponsorship programs over multiple industries is preferred.

Responsibilities

• Develop integrated strategic solutions to client challenges.
• Lead junior teams to ensure activation and achieve client goals.
• Write and develop POV documents to client-ready status.

Skills

Sponsorship consulting

Golf marketing

Client management

Strategic counsel

Budget management

Education

BA/BS in Marketing related field

Tools

Word

Excel

PowerPoint

Job description

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Job Description:

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. MKTG S+E is a part of the broader dentsu Sports International network.

Job Description:

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. MKTG S+E is a part of the broader dentsu Sports International network.

The Director, Sponsorship Consulting will report into the VP, Sponsorship Consulting for this hybrid opportunity. You are both both strategic, creative and will partner with our roster of Fortune 500 clients and serve as an internal expert on the golf sponsorship ecosystem. This is an amazing opportunity to help assist 2-3 clients on the best partnership strategy, activation, rightsholder management, and measurement. It's a unique opportunity to work within the golf sponsorship landscape – including property rightsholders, media entities and athletes and set the strategic direction to implement marketing programs for some of the biggest sponsors in golf (and other major sports).

Responsibilities:

• Develop integrated strategic solutions to client challenges
• Provide ongoing and proactive strategic counsel to help clients identify and maximize potential opportunities in the golf space and the broader sports & entertainment landscape
• Lead junior teams to ensure activation and achieve client goals
• Regular communication and collaboration with clients, rightsholders and other client roster agencies to ensure best-in-class solutions
• Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships and measurement KPIs
• Write and develop POV documents to client-ready status
• Maintain oversight of activation programming including annual and per-event budgets – manage costs and ensure adherence to both client and internal guidelines
• Lead annual activation plan development process for 2-3 clients – collaborate with senior leadership on holistic partnership strategies and frameworks
• Play a support role in agency new business activities including brainstorming, presentation writing and presentation delivery (focused on golf opportunities)
• Provide internal and external expertise as one of our in-houses "golf experts"
  
  
  

Qualifications:

• 6+ years of sponsorship consulting experience
• 3+ years of golf marketing experience working on high-profile sponsorship programs involving properties such as the PGA TOUR, PGA of America and U.S. Golf Association
• Experience managing sponsorship programs with other major (non-golf) sports & entertainment properties across multiple industry categories (CPG, Logistics, Financial Services, Auto)Knowledge of and experience with the full marketing / activation mix – social media, content marketing, influencers, experiential, media and marketing promotions
• Create and present high-level sponsorship concepts to senior client leaders
• Comfort managing and delegating daily tasks to junior teammates while ensuring quality and timeliness of all deliverables
• Experienced working in Word, Excel and PowerPoint
• BA/BS in Marketing related field
  
  
  

The annual salary range for this position is $78,000-$126,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
  
  
  

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:

Charlotte

Brand:

Mktg Sports

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.



Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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