Director, Social Media

Broward College Foundation, Inc.; United States; On-site; USD 65,000 - 76,000; Full time

Benefits offered by this job

Affordable Healthcare Insurance (Medi­

FRS Pension or Investment Plan

Wellness Program

Vacation/Paid Time Off

Paid Parental Leave

Tuition Assistance and Tuition Reimb

Job summary

Broward College is seeking a Director of Social Media to lead multi-platform strategy, storytelling, and student ambassador programs from the Willis Holcombe Center. The role directs content, manages a team, and partners with campus stakeholders to elevate the College’s digital presence.

The position combines high-level strategy with hands-on leadership, overseeing short-form video, social listening, and campaign execution to engage diverse audiences and support enrollment goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Public Relations, or related field.
• Minimum of 3 years leading social media strategy, digital campaign execution, and audience growth.
• Higher Education Requirement: Direct professional experience managing social media in higher education, agency experience, or leading social content for an academic institution.

Responsibilities

• Grassroots campus engagement and event direction to identify story opportunities and provide real-time coverage.
• Integrated strategy and cross-functional alignment with marketing and communications teams.
• Social media strategy and audience targeting across multiple channels (Instagram, LinkedIn, YouTube, X, Facebook, Threads).
• KPIs, benchmarking and analytics reporting to leadership.
• Student ambassador program leadership and recruitment of campus creators and influencers.
• Executive digital positioning for the president and senior leadership.
• Social listening, moderation and crisis response coordination with PR.
• Governance and operations management of brand guidelines and sub-accounts.

Skills

Social media strategy

Audience growth

Supervisory experience

Content direction

Education

Bachelor’s degree in Marketing/Communications/Digital Media/Journalism/Public Relations

Tools

Social platforms (IG/LinkedIn/YouTube/X/FB/Threads)

Job description

Job Profile Summary

Broward College, located in sunny South Florida, is one of the largest state colleges in the country. With an enrollment of approximately 55,000 students supported by 4,000 employees, the College was rated as a best-in-state employer by Forbes and a top 10 community college by the Aspen Institute. Broward College is executing a strategic transformation to elevate its institutional reputation, strengthen community and economic development partnerships, and position the College as the premier destination for academic and workforce excellence. Reporting directly to the Vice President of Strategic Communication and Marketing, the Director of Social Media serves as the primary strategist, content director, and operational lead for official Broward College social channels. This role drives multi-platform social strategy, organic storytelling, short-form video oversight, social listening, executive digital positioning, and student brand ambassador programs.

The Director balances high-level digital strategy and campaign direction with active, grassroots connections across campus locations, student organizations, and institutional events to direct authentic campus storytelling and engage diverse audiences.

Minimum Education & Experience

Education: Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Public Relations, or a related field required. Experience: Minimum of 3 years of progressive experience leading social media strategy, digital campaign execution, and audience growth within a corporate, agency, or institutional setting, with demonstrated supervisory or project leadership capabilities. (An equivalent combination of education and experience may be considered.)

Higher Education Requirement: Direct professional experience managing social media in higher education, agency experience managing education/consumer brand clients, OR demonstrated experience leading social content execution on behalf of an academic institution, department, or student organization.

Preferred Qualifications

Agency or Multi-Account Background: Experience in a fast-paced agency or multi-brand environment, with a strong portfolio demonstrating dynamic content direction, campaign strategy, and trend adaptation.

South Florida Higher Ed Context: Familiarity with the South Florida higher education landscape, regional culture, student demographics, and campus community dynamics.

Essential Functions & Responsibilities

• Grassroots Campus Engagement & Event Direction: Serves as the strategic 'eyes and ears' on campus, cultivating close relationships with campus deans, student life leaders, and faculty. Maintains an active presence at key campus events, graduations, workshops, and student gatherings to identify story opportunities, capture key moments, and direct real-time coverage that brings the authentic Broward College experience to life.
• Integrated Strategy & Cross-Functional Alignment: Collaborates proactively across the full Marketing & Communications team—partnering with Communications/PR, Paid Performance Marketing, Digital Web, and Admissions/Enrollment. Evaluates narrative assets to determine optimal channel distribution, ensuring organic social content supports lower-funnel enrollment drivers, PR announcements, and major college initiatives.
• Social Media Strategy & Audience Targeting: Formulates and executes a cohesive multi-channel social media roadmap (Instagram, LinkedIn, YouTube, X, Facebook, Threads, etc.). Demonstrates proven ability to match the right content with the right audience and the right channel, providing strategic direction and visual oversight for short-form video (Instagram Reels, YouTube Shorts, etc.) and tailored multi-channel campaign assets.
• KPIs, Benchmarking & Analytics Reporting: Establishes channel-specific KPIs, benchmarks, and performance metrics across all social platforms. Continuously measures performance, conducts audience insights analysis, and reports out to leadership on a regular basis to optimize strategy and demonstrate ROI.
• Student Ambassador & Talent Recruitment: Builds, leads, and mentors a structured Student Ambassador program—actively recruiting and empowering passionate student social media creators, campus leaders, student influencers, and digital talent to produce authentic, relatable peer-to-peer content that drives prospective student recruitment and peer engagement.
• Executive Digital Positioning: Oversees executive digital strategy and social media presence for the Office of the President and senior leadership, aligning messaging with overarching communications priorities and institutional brand voice.
• Social Listening, Moderation & Crisis Response: Monitors social conversations surrounding Broward College in real-time. Manages community moderation, tracks audience sentiment, identifies emerging trends, and coordinates closely with Communications/PR on risk mitigation and crisis messaging.
• Governance & Operations Management: Establishes college-wide social media guidelines, brand toolkits, and best practices for campus sub-accounts. Directly manages team members, student creators, and external agency partners/vendors to ensure cohesive brand standards and budget efficiency.

Knowledge, Skills, and Abilities

• Relationship Building & Talent Scouting: Strong interpersonal skills with a self-starter mindset to proactively connect with campus departments, student groups, student influencers, and event organizers.
• Integrated Channel Matrix & Audience Matching: Ability to think holistically across an integrated marketing and communications team, recognizing how narrative assets transition between channels and tailoring content specifically for target demographics.
• KPI Tracking & Analytics Mastery: Expertise in setting channel benchmarks, measuring social KPIs, leveraging analytics dashboards, and producing actionable performance reports for leadership.
• Platform & Strategic Mastery: Deep understanding of social media algorithms, digital campaign trends, video production strategy, and performance analytics.
• Crisis & Brand Composure: Proven ability to operate calmly under pressure, exercising sound judgment and emotional intelligence when handling sensitive commentary or urgent digital cycles.
• Team & Creator Coaching: Demonstrated supervisory ability to recruit and mentor student ambassadors/influencers, lead team members, and direct external agency/vendor deliverables.

Our Culture

At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding the values of integrity, transparency, and honesty.

Benefits

• Affordable High Quality Healthcare Insurance (Medical, Dental & Vision)
• Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
• Wellness Program
• Vacation/Paid Time Off Winter and Spring Break Off
• Paid Parental Leave
• Tuition Assistance and Tuition Reimbursement are available to employees and family members

Designated Personnel

Designated Essential Personnel Yes FLSA Status Exempt Position Classification Administrators

Job Information

Job Title Director, Social Media

Position Number P0092778

Job Status Full time Regular

Department Strategic Communication and Marketing

Location Willis Holcombe Center

Pay Grade 211

Salary $64,865 - $76,000 (Salary commensurate with education and experience)

Work Shift First Shift

Work Schedule Monday – Friday/Weekends/Varies

Hours Per Week 37.5

Posting End Date Open Until Filled

Employment Screening

Employment is contingent upon successful completion of the required background screening process.

Broward College uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 Form and provide documentation of your identity for employment purposes.

Equal Opportunity

Broward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification.

Equal Access & Accommodation

For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Vice President for Talent and Culture at 954-201-7449, Broward College, 6400 NW 6th Way, Fort Lauderdale, FL 33309.

Applicants needing a reasonable accommodation with the application process, please contact the Talent and Culture Department at [e-mail].

Additional Benefits

• Affordable High Quality Healthcare Insurance (Medical, Dental & Vision)
• Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
• Wellness Program
• Vacation/Paid Time Off Winter and Spring Break Off
• Paid Parental Leave
• Tuition Assistance and Tuition Reimbursement are available to employees and family members