Director, Social Media

Gondola; Cary, Northern (NC, KY); Hybrid; USD 100,000 - 170,000; Full time

Job summary

USA Baseball is seeking a visionary Director of Social Media to lead the growth of our digital presence and advance the organization’s mission. You will own strategy, oversee the main accounts, and collaborate with Communications to craft compelling narratives across platforms.

This role requires leadership, storytelling, and a data-driven approach to engagement and conversion. Based in Cary, NC, the position is full-time with a hybrid remote policy during certain seasons.

Qualifications

• 5+ years of experience in social media marketing, digital strategy, or content creation.
• Strong understanding of major platforms: Instagram, X/Twitter, TikTok, YouTube, Facebook.
• Ability to analyze performance with social analytics tools and derive insights.
• Passion for storytelling and translating brand goals into digital content.
• Proficiency in creating video, photo, and graphic content.

Responsibilities

• Develop and execute social media strategy to drive brand growth and engagement.
• Manage USA Baseball's main social media accounts across platforms.
• Collaborate with Athletic and Strategic Communications to integrate content into a cohesive story.
• Lead data-driven, audience-focused campaigns to elevate programs and merchandise.
• Monitor performance and provide insights to optimize reach and impact.
• Foster an authentic, engaged online community and respond to trends.
• Explore new platforms and tools to stay at the forefront of social engagement.

Skills

Social media marketing

Digital strategy

Content creation

Video editing

Analytics tools

Team leadership

Job description

# Director, Social Media## •### @USABaseballPosted on 12/1/2025•Full-time## Job DescriptionAt USA Baseball, we are on the lookout for passionate people who truly believe in our mission and values, ready to take charge in **Leading the Growth of Our Pastime’s Future**. As the national governing body for baseball in the United States, we are all about teamwork and embrace a fast-paced, demanding, and rewarding environment befitting of our national pastime. If you lead off with authenticity, are ready to slide in headfirst, value embracing diversity and inclusion, and can acknowledge a broader vision, then we want you on our team!As the **Director of Social Media**, you’ll report to the Senior Director of Marketing, Kevin Jones. You will develop and execute USA Baseball’s social media strategy to elevate the organization's brand, grow engagement, and showcase all of USA Baseball’s programs. Your responsibilities include managing the main USA Baseball accounts across all platforms and crafting a comprehensive narrative that reflects the organization's mission and focus on growing the game. Collaborating with the social media team dedicated to national teams and events, you will ensure that content is used effectively to tell USA Baseball's story. You will create compelling daily content while spearheading large-scale campaigns, keeping USA Baseball at the forefront of baseball conversation online.**IN THIS ROLE*** Develop and execute a social media strategy that drives brand growth, deepens audience engagement, and amplifies USA Baseball’s impact across all platforms.* Create dynamic content that showcases USA Baseball’s mission, initiatives, and brand, overseeing the main USA Baseball social media accounts.* Collaborate with the Athletic Communications and Strategic Communications team, ensuring seamless integration of their content into an inclusive story that elevates the organization’s presence on a national and global stage.* Craft and lead data-driven, audience-focused campaigns that elevate USA Baseball programs, services, and merchandise, optimizing for reach, engagement, and conversion.* Monitor and analyze social media performance, delivering insights to fine-tune strategies and increase engagement across all accounts and platforms.* Foster an interactive, authentic, and engaged social media community by actively participating in real-time conversations, responding to trends, and building meaningful connections with fans and stakeholders.* Lead the charge in exploring new social media platforms, tools, and techniques to ensure USA Baseball stays at the forefront of social engagement in the sports landscape.**ALL USA BASEBALL EMPLOYEES*** They will be an effective team player and perform additional duties as assigned while maintaining a positive attitude.* They will display exceptional interpersonal communication skills and attention to detail in a fast-paced organizational environment.* They will maintain confidentiality with sensitive athlete data and handle diverse projects with attention to detail and timely communication.* They will manage multiple projects under tight deadlines, fostering strong communication and collaboration within the team.* They will exhibit an eagerness to continuously learn and grow within the ever-changing landscape of amateur baseball, sports, and the Olympic Movement.* They will demonstrate flexibility in their work schedules and readiness to travel domestically and internationally for events if assigned.* They will identify and mentor candidates for the internship program, showcasing strong leadership, problem-solving, and decision-making skills.**QUALIFICATIONS*** You have 5+ years of experience in social media marketing, digital strategy, or content creation, with a demonstrated ability to manage large-scale campaigns.* You possess a strong understanding of social media platforms, including Instagram, Twitter (X), TikTok, YouTube, Facebook, and emerging channels.* You can leverage social media analytics tools to analyze performance, providing actionable insights to optimize content strategies.* You have a passion for storytelling and the ability to translate the organization's goals and identity into creative digital content.* You possess technical proficiency in social media content creation, including capturing and editing videos, photos, and graphics as required.**REMOTE WORK POLICY**USA Baseball believes in fostering a flexible work environment that promotes work-life balance and enhances employee productivity.USA Baseball employs a Remote Work Season from the Tuesday after Labor Day through approximately March 1 of the following year. During this time, employees are expected to be in the offices three days of the week, working remotely on a designated remote workday and on Fridays. Employees are expected to be in office Monday through Friday during the USA Baseball Season, which runs from March 1 through Labor Day.**EQUAL OPPORTUNITY**It is the policy of USA Baseball to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, national origin, religion or creed, sex, age, pregnancy, disability, marital status, genetic information, sexual orientation, gender, gender identity or expression, veteran or military status or any other characteristic protected by applicable law. Discrimination and unlawful harassment are not tolerated at USA Baseball.LocationOn-siteCary, North CarolinaPayPay not disclosedSimilar roles/responsibilitiesDirector of Social MediaSenior Social Media Coordinator