Director, Social & Content - West Elm

Williams Sonoma; New York (NY); On-site; USD 148,000 - 203,000; Full time

Job summary

A leading lifestyle brand in New York seeks a Director, Social & Content to lead visual storytelling across social and digital channels. This role emphasizes art direction, content development, and creating high-impact work that engages audiences. The ideal candidate has substantial experience in creative production and a strong portfolio featuring influential brand campaigns. This position requires onsite work in Dumbo, Brooklyn, and offers competitive compensation along with comprehensive benefits.

Benefits

Generous discount on all brands

401(k) plan and investment opportunities

Paid vacations and holidays

Health, dental, and vision insurance

Tax-free commuter benefits

Wellness program for overall health

Qualifications

• 5–10 years of experience in creative production, art direction, and social storytelling.
• Strong portfolio showcasing content-led brand campaigns and original social work.
• Experience leading creative for social-first brands or campaigns.
• Exceptional taste and eye for design, photography, styling, and content curation.

Responsibilities

• Lead the creative vision for social and digital content.
• Partner with teams to shape content strategies.
• Create and package ideas for brand moments and campaigns.
• Write inspiring briefs and collaborate with influencers.
• Manage production across various content types and scout talent.

Skills

Creative production

Art direction

Social storytelling

Content development

Collaboration

Visual communication

Job description

About West Elm

Born in Brooklyn in 2002, West Elm is a modern lifestyle brand dedicated to making mindful, meaningful design accessible to all. We champion original design, sustainable practices, and community connection—and we’re looking for a creative visionary to help us tell our story across every touchpoint.

About the Role

West Elm is seeking a Director, Social & Content to concept and lead best-in-class visual storytelling across social and digital channels. This role blends art direction, content development, and social-first thinking—delivering original, high-impact work that drives engagement, brand love, and performance.

We’re looking for someone who’s visually driven, culturally in tune, and thrives on developing standout ideas—from nimble content to full-scale campaigns. This role is ideal for someone who understands how to move fast while maintaining a high creative bar and brand integrity.

Responsibilities

• Art Direction & Content Development
  • Lead the creative vision for social and digital content, ensuring everything we publish is beautifully crafted, platform-aware, and on brand.
• Social Strategy & Platform Thinking
  • Partner with brand and social teams to shape content strategies that respond to platform trends, cultural moments, and performance insights.
• Concepting & Campaign Work
  • Create and package ideas for brand moments, product storytelling, and influencer campaigns. Scale concepts from quick-turn social executions to larger storytelling initiatives.
• Influencer & Creator Briefs
  • Write inspiring creative briefs and collaborate with influencers and creators to produce authentic, engaging content that feels native to each platform.
• Creative Production & Talent Direction
  • Lead production across a variety of content types—managing freelance photographers, stylists, art directors, writers, and editors. Scout and hire talent with a sharp eye for visual storytelling.
• Content Packaging & Execution
  • Bring ideas to life through well-designed, thoughtfully executed visuals. Ensure work is elevated, editorial, and creatively ambitious—while staying aligned with brand standards.

Qualifications

• 5–10 years of experience in creative production, art direction, and social storytelling—preferably in lifestyle, fashion, or design-driven brands
• A strong portfolio showcasing content-led brand campaigns, original social work, and influencer-driven storytelling
• Proven experience leading creative for social-first brands or campaigns
• Exceptional taste and eye for design, photography, styling, and content curation
• Deep understanding of how to tailor content by platform (Instagram, TikTok, Pinterest, site, etc.)
• A collaborative, entrepreneurial spirit and an ability to lead and inspire cross-functional teams
• Passion for storytelling, innovation, and bringing new creative ideas to the table
• Strong verbal and visual communication skills; ability to clearly present ideas and creative rationale
• This role requires being onsite in the Dumbo Brooklyn office

Bonus Points If You:

• Have worked with interiors, home, or design-focused brands
• Bring experience with motion, video storytelling, and Reels/TikTok creative
• Are comfortable balancing brand aesthetic with performance insights

#LI-LG1

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Pushing People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

The expected starting pay range for this position is $148,000 - $203,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.