Director, Social-Biddable Media (Healthcare/Pharma)

Omnicom; New York (NY); Hybride; USD 90 000 - 215 000; Plein temps

Avantages offerts par ce poste

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Album

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

Résumé du poste

Omnicom Media in New York seeks a Director, Paid Social, to lead paid social activation, strategy, and client delivery within the Biddable Media team. This senior role requires expert knowledge across platforms and strong leadership.

You will oversee planning, development, optimization, stewardship and reporting, collaborating with cross-functional teams to drive performance and healthcare-compliant campaigns for major brands.

Qualifications

• Bachelor’s degree required with 8+ years in paid social activation.
• Experience leading paid social activations across multiple platforms and clients.
• Strong ability to communicate with senior clients and agency leadership.

Responsabilités

• Planning: assess SSCG paid social best practices and ensure high-impact offerings across clients and teams.
• Development: evaluate platform and partner performance and grow the paid social team.
• Optimization: manage vendor relationships and define the paid social innovation roadmap.
• Stewardship: oversee client communication and deliverables for priority engagements.
• Reporting: oversee measurement planning and reporting standards across the portfolio.

Connaissances

Paid social strategy

Team leadership

Platform expertise

Analytics & GA4

Client communication

Data-driven storytelling

Formation

Bachelor’s degree

Outils

Excel

GA4

Adobe Analytics

Meta

LinkedIn

TikTok

Reddit

Pinterest

X/Twitter

Description du poste

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Who Are We:

SSCG Media Group (SSCGMedia.com) is one of the largest full-service, 100% pharma-focused strategic media planning and buying agencies in the world and is a proud member of Omnicom Health Group.

We’re a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. See how S** ubstance, **** S tyle, C onviction and **** G****race (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work.

If you have Substance, Style, Conviction, and Grace (along with all the skills below), we want to hear from you!

Position Summary:

We are seeking a Director, Paid Social, to join our Biddable Media team. The Director, Paid Social, is a seasoned digital media expert responsible for paid social capability leadership, team oversight and strategic client delivery.

This is a high-visible senior role within a dynamic agency environment and a leadership position within the Biddable Media department. The leadership team strengthens client confidence, performance outcomes and portfolio growth across the paid social capability.

Key Responsibilities:

The Director, Paid Social demonstrates deep expertise in paid social as a capability, including how it drives audience engagement, performance outcomes and integrated media strategy across the broader marketing ecosystem. The Director is a true paid social subject matter expert capable of addressing topics ranging from high level strategy implications to deeply technical platform nuances with consistent consideration for audience needs, client goals, platform realities and healthcare/pharma compliance. Their demonstrated expertise will support the agency in the following ways:

• Planning: Responsible for continually assessing SSCG paid social best practices and ensuring the highest impact offerings are available across clients and teams. Partner with biddable leadership on department-wide resource planning and scoping efforts for priority engagements and opportunities.
• Development: Evaluate platform, vendor and partner performance to ensure SSCG continues to provide leading paid social recommendations and results. Facilitate growth and development across the paid social team by maintaining visibility into team structure, resource needs, workflow dynamics and performance.
• Optimization: Lead vendor and partner relationships to secure the latest innovations, betas and marketing features necessary to drive client and agency results. Define the innovation roadmap for the paid social capability while working with biddable department leadership to identify and secure necessary resources. Provide strategic oversight and support to Associate Directors and Supervisors executing brand campaigns and paid social strategy.
• Stewardship: Oversee strategic client communication preparation and ad hoc delivery coordination for priority engagements. Empower Associate Directors and portfolio Supervisors with access to industry-leading tools, resources, partners and platform opportunities that support strong strategic and performance outcomes. Act as a lead contributor to new client opportunities and RFP responses.
• Reporting: Oversee measurement planning, tracking and reporting standards across the paid social portfolio, ensuring reporting connects paid social performance to client business goals and future optimization opportunities. Guide QBR preparation and delivery, alongside Associate Directors and portfolio Supervisors.

Qualifications and Experience:

• Bachelor’s degree
• 8+ years of paid social activation experience
• 4+ years of team management
• Experience with all facets of account, billing, tagging, tracking and campaign setup across leading social media platforms (e.g.: Meta, LinkedIn, TikTok, Reddit, Pinterest, X/Twitter, etc.)
• Strong Excel proficiency, including pivot tables and complex data analysis.
• Ability to both lead and manage across the paid social team and broader client-delivery teams.
• Robust analytical and online research experience, and familiarity with leading analytics tools (e.g.: GA4, Adobe Analytics)
• Experience presenting to senior client executives and senior agency leadership
• Ability to distill complex technical information for non-technical stakeholders
• Ability to craft compelling narratives that clearly translate business value of paid social activation
• Thoughtful subject matter expert with an ability to lead and delegate effectively across planning, development, optimization, stewardship and reporting (e.g.: planning, development, optimization, stewardship and reporting)
• Healthcare industry knowledge is a plus

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits

Compensation Range

$90,000—$215,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Review Our Recruitment Privacy Notice