Director, Shortform Content

Immortals; Los Angeles (CA); Hybride; USD 175 000 - 200 000; Plein temps

Avantages offerts par ce poste

Equity

Benefits

Résumé du poste

Immortals is seeking a strategist to own Kate's brand on Instagram and beyond, building the strategy, storytelling, and growth runway from the ground up. You will direct a team of creators to bring concepts to life across Reels, carousels, and Stories, with a focus on scalable content.

Location: Los Angeles preferred, with remote options for the right candidate. The role emphasizes translating complex longevity topics into human, shareable content and using analytics to inform iterative

Qualifications

• 5+ years building short-form social content strategy from blank page to audience.

Responsabilités

• Build Kate's short-form social strategy from ground up: thesis, formats, cadence, growth plan.
• Create and maintain a social content calendar, briefs, and publication flow for a growing team.
• Define storytelling to turn a personal protocol and health brand into compelling content.
• Direct writers, editors, and creators from ideation to final cut.
• Build and lead the content team, hiring and scaling as the brand grows.
• Own performance analytics and feed insights back into strategy.
• Collaborate with Kate and Senior Director of Content on creative direction.

Connaissances

Short-form strategy

Translating complex topics

Directing creators

Instagram growth & retention

Storytelling & strategy

Social analytics

Outils

Canva

Description du poste

Kate Tolo, co-founder of Blueprint, Don't Die, and Immortals — is building her own brand at the forefront of female health: the first longevity protocol designed from the ground up around a woman's body. Short-form is how it reaches people, and Instagram is home base. We're looking for a strategist to build it from the ground up — owning the strategy, storytelling, and growth runway for Kate across Instagram (Reels, carousels, Stories) and beyond, and directing the team of creators that brings it to life.

Medicine and longevity have largely been written in a language that leaves women out — the female body has never really been mapped. Kate is changing that, turning the same engine of measurement and radical transparency that made Bryan a global experiment on the female body for the first time. The question driving everything: what happens when the female body is studied with a rigor it's never been given? Plenty of people can make content; we're looking for someone who can build a strategy that compounds — and who gets that Bryan is declarative while Kate is discovering, the translator making an uncharted female body legible.

Location: Los Angeles Preferred, Remote for the right candidate.

Position Responsibilities:

• Build Kate's short-form social strategy from the ground up — thesis, formats, cadence, and growth plan
• Build the operational backbone — a social content calendar, briefing and review workflows, and a publishing cadence that keep a growing team shipping consistently.
• Define the storytelling that turns a personal protocol and a new health brand into content people follow and come back to.
• Direct creators and editors — write clear briefs and shepherd concepts from ideation through final cut, getting the vision out of a team rather than making everything yourself.
• Build and lead the content team — hire and grow creators, editors, and coordination as the brand scales.
• Own performance — use analytics to learn what's working and feed it back into strategy.
• Partner closely with Kate and the Senior Director of Content on creative direction.

Basic Qualifications:

• 5+ years building short-form social/content strategy, ideally 0→1 — a brand or creator taken from blank page to a real, growing audience.
• A talent for translating complex or scientific topics into accessible, social-first storytelling.. making rigorous material feel human and shareable.
• Experience directing creators and editors — you get the best work out of a team, not by doing it all yourself.
• Deep expertise in short-form platforms, Instagram especially — the mechanics of growth, attention, and retention.
• Exceptional storytelling instincts and strategic judgment.
• Fluency with social analytics and data-informed decision-making.

Preferred Skills:

• Strong understanding of the production and edit process — enough to direct it and set a high creative bar.
• Basic graphic design / Canva.
• Interest or background in women's health, longevity, or wellness.
• Comfort in a fast, scrappy environment where a quick post can outperform a big production.
• Experience repurposing/distributing content across channels (e.g., X).

Salary Range: $175-200k + equity + benefits