Director, Service-Line & Growth Strategy

National Veterinary Associates.; United States; Remote; USD 163,000 - 214,000; Full time

Benefits offered by this job

Medical, dental, vision

401k with employer match

Paid time off

Job summary

National Veterinary Associates, Inc. is seeking a Director of Service-Line & Growth Strategy to define market-wide service mixes across GP, Specialty, ER/Urgent Care, and Pet Resort services.

You will shape capacity, equipment, and talent plans and test feasibility with clinical and finance partners to deliver scalable growth. The role requires leading cross-functional teams, developing market growth plans, and delivering decision-ready recommendations across multiple sites.

Qualifications

• Progressive experience in service-line strategy, growth strategy, or healthcare strategy.
• Experience translating strategy into capacity, equipment and talent needs.
• Ability to work with clinics, operations, finance, and growth partners.

Responsibilities

• Own the service-line and growth strategy for priority markets across the network.
• Identify service gaps and opportunities to optimize market-wide service mix.
• Determine which services to add, expand, reposition, or rationalize by market demand and capabilities.
• Translate target service models into capacity, equipment, and staffing requirements.
• Set realistic volume, staffing, throughput, and ramp assumptions for new or expanded services.
• Partner with Medical Leadership and Talent Acquisition to assess staffing feasibility.
• Collaborate with Property Development, Operations, Growth, and Finance on feasibility and investments.
• Lead senior analysts to ensure business cases reflect approved service-line thesis.

Skills

Service-line strategy

Growth strategy

Healthcare strategy

Stakeholder collaboration

Multi-site network experience

Education

Bachelor's degree in Business/Healthcare Administration

Job description

The Director, Service-Line & Growth Strategy is accountable for deciding how NVA should grow within the market footprint the enterprise has chosen. The role defines the service mix required to win in each market - which GP, Specialty, ER/Urgent Care, and Pet Resort services should be added, expanded, repositioned, or rationalized - and converts those choices into a practical market-level growth plan across locations rather than optimizing hospitals one at a time.

The Director specifies what each growth opportunity will require to become operational, including capacity, equipment, clinical capabilities, skills, other CapEx, and realistic ramp expectations. Working with Property Development, Talent Acquisition, Medical, Operations, Growth, Operational Excellence, and Finance, the role tests feasibility and shapes service-line recommendations that balance demand with the clinical and operating capability needed to deliver the service successfully.

Core Responsibilities

• Own the service-line and growth strategy for priority markets, defining the mix of GP, Specialty, ER/Urgent Care, and Pet Resort services needed across the market network.
• Identify service gaps, adjacencies, and growth opportunities across the full continuum of care, determining the optimal distribution of services across locations and site types.
• Determine which specialties or services should be added, expanded, repositioned, or rationalized based on market demand, existing capabilities, and the role each site should play in the market.
• Translate the target service model into concrete requirements for capacity, equipment, clinical capabilities, staffing/talent, and other capital needs.
• Establish realistic volume, staffing, throughput, and ramp assumptions for new or expanded services using Operational Excellence benchmarks and local operating constraints.
• Partner with Medical Leadership and Talent Acquisition to assess whether the required clinical talent can be recruited, developed, and sustained over time.
• Partner with Property Development, Operations, Growth, and Finance to assess implementation feasibility, site readiness, demand activation needs, and investment implications.
• Lead the Manager, Portfolio Strategy & Investment Governance and Senior Analyst / Analyst, Service-Line & Growth Strategy, ensuring business cases and investment materials reflect the agreed service-line thesis and operating assumptions.

Key Deliverables and Outcomes

• Market-level service strategies defining what services should be offered, expanded, repositioned, or rationalized and where they should sit within the network.
• Growth plans that specify required capacity, equipment, clinical capabilities, talent, CapEx, and implementation dependencies.
• Realistic ramp and business-impact assumptions for new and expanded services.
• Decision-ready service-line recommendations supported by operating feasibility and cross-functional implementation requirements.
• A coordinated view of how the market's service portfolio should evolve across sites rather than through isolated hospital-level decisions.

Success Metrics

• Quality and feasibility of market-level service strategies and the specificity of service, site, capability, and investment choices.
• Accuracy and realism of volume, staffing, throughput, capacity, and ramp assumptions used in growth plans.
• Degree to which recommended services have defined talent, clinical capability, equipment, facility, and operating requirements before investment approval.
• Cross-functional alignment on implementation requirements and constraints for proposed service-line growth.
• Early performance of launched or expanded services relative to approved operating and ramp assumptions, with learnings incorporated into future plans.

Key Internal and External Stakeholders

• Internal: Sr. Director, Market Development; Manager, Portfolio Strategy & Investment Governance; Senior Analyst / Analyst, Service-Line & Growth Strategy; Medical Leadership; Talent Acquisition; Hospital Operations; Operational Excellence; Property Development; Growth; Finance and FP&A; Clinical L&D / Training; Director, Market & Network Strategy; Data Scientist, Market Development.
• External: Clinical, equipment, service-line, or market advisors and data providers used to assess specific growth opportunities, as applicable.

Experience

• Progressive experience in service-line strategy, growth strategy, healthcare strategy, clinical services planning, strategic finance, consulting, or a comparable role.
• Demonstrated experience determining where services should be added, expanded, repositioned, or rationalized across a multi-site network.
• Experience translating a service strategy into capacity, equipment, talent, clinical capability, and capital requirements.
• Strong understanding of volume, staffing, throughput, ramp, and implementation assumptions used to evaluate new or expanded services.
• Experience developing or directing business cases for service growth and testing opportunities against real operating constraints.
• Ability to work effectively with clinical/medical leaders, operations, talent acquisition, property, growth, and finance partners.
• Experience in veterinary, animal health, specialty or emergency healthcare, or another clinician-led service environment preferred.

Education, Certifications, and Licensing

• Bachelor's degree in Business, Finance, Healthcare Administration, Strategy, Economics, Operations, or a related field, or equivalent experience, required.
• MBA, MHA, or other relevant advanced degree preferred.
• No specific professional certification or license is required; relevant strategy, finance, healthcare, or project credentials are a plus.

Physical Demands

This role is primarily sedentary and performed in an office or remote environment. It may require occasional travel, extended periods of sitting, and regular use of a computer and standard office equipment.

Job requirements, responsibilities, deliverables, outcomes, and success metrics are subject to change based on business needs.

FLSA Classification: Exempt

The base salary range for this full-time position is $163,000-$214,000 annually. Our salary ranges are primarily determined by role, level, and location. The range provided for each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

*This role is not open to receiving agency candidates and any contingent submissions will not be honored. #LI-Remote

National Veterinary Associates (NVA) is a leading North American pet health care company with nearly 1,300 locations spanning general practice veterinary hospitals, Ethos emergency and specialty hospitals, and pet resorts and equine veterinary care. With approximately 40,000 team members, we care for pets and support pet families in communities across the United States and Canada. Our purpose is to give pets and the people who love them more quality years together, and our mission is to make care more personal, easy and accessible while advancing medicine and care across every stage of life. Across NVA, we support our teams with the resources, expertise and opportunities they need to deliver exceptional care and help shape the future of veterinary and pet care.

Purpose

Give pets and the people who love them more quality years together

Mission

Transform the pet family experience to be personal, easy and accessible, while advancing medicine and care across every stage of life.

Values

Care Deeply, Do What’s Right, One Team, Own It, Shape What’s Next

One NVA: Bringing General Practice & Ethos Together

NVA is built to make care personal, easy and accessible, while advancing medicine across every stage of a pet’s life.

- We’ll always reach out via verified LinkedIn profiles or emails ending in @nva.com

- We may also contact you via text message from an identified NVA representative for recruiting-related communication

- All job opportunities and applications are hosted on our official careers site: careers.nva.com

- There is no cost or confidential information required to apply or be considered for a position

If you have any doubts about a communication, feel free to visit our careers page to verify authenticity or email us at [e-mail]. Thank you for exploring opportunities at NVA!

NVA offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process. For positions based in Colorado, NVA provides eligible employees with paid sick and safe leave and public health emergency leave in accordance with the requirements of Colorado's Healthy Families and Workplaces Act.

NVA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.