Director, SEO

RVO Health; Fort Mill (SC); Hybrid; CAD 181,000 - 249,000; Full time

Benefits offered by this job

Health Insurance

401(k) with match

Paid Time Off

Flexible Spending Accounts

Wellness programs

Job summary

RVO Health, a health‑tech leader, seeks a Director of SEO & AEO to own organic search across Healthline, Healthgrades, Medical News Today, and more. You will lead an SEO team, set strategy, and deliver growth in traffic and enterprise impact. Strong data, technical depth, and cross‑functional collaboration are essential.

This is a visible leadership role collaborating with VP+‑level executives, requiring analytical rigor and the ability to connect SEO outcomes to business priorities.

Qualifications

• 10+ years of experience in SEO with 5+ years in a leadership role.
• Proven track record of improving search rankings and increasing organic traffic in every stage of the marketing funnel.
• Ability to leverage data from SEO and AI tools to forecast, upskill, and design strategy linked to business goals.
• Vision to prioritize and prune work so resources focus on right opportunities.
• Discernment in data analytics; effective in communicating insights to senior management.

Responsibilities

• Lead, coach and scale a highly performant SEO team across multiple priorities and brands.
• Develop team-wide SEO strategies across Google, Agentic, and Social for Healthline, Healthgrades, and Medical News Today.
• Diagnose organic performance issues and guide the team to solutions.
• Cultivate strategic partnerships with Product, Engineering, Editorial, Content Operations, Social, GTM, and DPM teams.
• Demonstrate understanding of healthcare and media industry requirements.
• Drive AI, technology and automation to improve efficiency.
• Monitor SEO performance metrics and report to senior leadership.
• Shift strategy and roadmaps based on search behavior and core algorithm updates.
• Identify testing opportunities and translate results into scalable recommendations.
• Provide strategic guidance on search trends across Google, Agentic, and Social.

Skills

SEO leadership

Data analytics

Forecasting models

Stakeholder communication

Team coaching

Strategic planning

Decision making

Feedback culture

Cross-functional collaboration

Project prioritization

Education

Master’s degree

Tools

SEO tools

AI tools

Job description

Healthcare is complex. We’re here to change that.

RVO Health is a health technology company on a mission to make health easier to navigate, more accessible, and more affordable for everyone.

Here, you’ll help over 40 million people every month, with a team that genuinely cares about the work and each other.

AT A GLANCE

RVO Health is seeking an experienced and highly analytical Director, SEO & AEO to own organic search performance across our entire suite of health brands, including Healthline (The #1 health website in Google AI Overviews and ChatGPT visibility), Healthgrades (The #1 healthcare finder website), Medical News Today, and more.

This role leads and scales a high-performing SEO team, setting strategy and driving measurable growth in both team capability and organic traffic. The Director brings deep and varied SEO expertise, spanning traditional Google search, Agentic search (AEO), and Social search, and translates that expertise into performance gains and business impact across our digital ecosystem.

This is a highly visible leadership role with direct collaboration at the VP+ level, requiring strong analytical rigor, technical depth, and the ability to connect SEO performance to enterprise priorities.

Where You’ll Be

Location: Charlotte Metro Area (Fort Mill, SC) | Hybrid

We believe great collaboration happens when we’re together, solving problems, learning from each other, and connecting as a team. That’s why we’re in our offices Tuesday through Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

Office address: 1101 Red Ventures Dr Fort Mill, SC 29707

What You’ll Do

• Lead, coach and scale a highly performant SEO team across multiple priorities and brands.
• Develop team-wide SEO (Google, Agentic, Social) strategies, across every stage of the health search journey (including for Healthline and Healthgrades), based on a nuanced understanding of site performance, SEO data, Google’s updates, and third-party industry insights, in alignment with overall business goals.
• Diagnose organic performance issues & guide the team to solutions to difficult search problems.
• Cultivate strategic partnerships with key stakeholders across Product, Engineering, Editorial, Content Operations, Social, GTM teams, and DPM to ensure strategic alignment, build collaborative partnerships, and provide SEO support where needed.
• Demonstrate a high level of understanding for any industry specific requirements or best practices, specifically in the Healthcare and media industries
• Drive the implementation of AI, technology and automation to drive strong efficiency.
• Monitor and analyze SEO performance metrics to track progress and identify opportunities for improvement. Report on these as appropriate to the senior leadership team of the business.
• Use search industry knowledge & experience to autonomously shift strategy and team roadmaps as needed, both in proactive assessment of search behavior and following learnings from Core Algo Updates.
• Consistently & proactively identify testing opportunities, delegates and trains the testing process, and helps the team translate test results into scalable recommendations.
• Provide strategic guidance on Search engine and behavior trends across traditional Google search, Agentic, and Social.

What We’re Looking For

Required:

• 10+ years of experience in SEO with 5+ years in a leadership role.
• Proven track record of improving search rankings and increasing organic traffic in every stage of the marketing funnel.
• The ability to leverage data from our suite of SEO and AI tools to build forecasting models, upskill the team’s tool proficiency, develop SEO agentic workflows, and design SEO strategy connected to our overall business goals.
• The vision to prioritize and prune work across the SEO team as needed, so that the right resources are focused on the right opportunities.
• Discernment in data analytics, effective in communicating insights and recommendations to senior management and other key stakeholders, and impactful storytelling ability to drive quality decisions.
• Savvy in team upskilling and empowering personal growth journeys.
• Strategic thinker with exceptional decision-making skills.
• Excellent leadership and strategic planning skills.
• Ability to communicate and collaborate effectively with diverse stakeholders.
• Leadership that seeks out different perspectives and creates space for all voices to be heard.
• Skilled in giving and asking for feedback regularly, with honesty, care, & the intent to support growth.

Preferred:

• Master’s degree in Marketing, Communications, or related experience.
• Proven track record of increasing organic traffic in the Health industry.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $131,250 - $180,000*
  *Note actual salary is based on geographic location, qualifications and experience
• Bonus Potential
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are:

RVO Health is a health-technology company created through a joint venture between Red Ventures and UnitedHealth Group’s Optum. Together, we’ve brought some of the most trusted names in healthcare under one roof, including Healthline, Healthgrades, Fullspan Health, Medical News Today, Optum Perks, and more. We’re the #1 source for doctor search in the U.S. Every day, people turn to our brands in moments that matter to find reliable health information, connect with doctors, save money on prescriptions, and take meaningful action on their wellbeing.

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person’s merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [e-mail].

We do not provide visa sponsorship for this role at this time.

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