Director/Senior Manager, Events

Splash; Tysons (VA); On-site; USD 120,000 - 180,000; Full time

Job summary

Cvent is seeking a seasoned Events leader to oversee the North America Event Design team from our Tysons HQ, driving end-to-end planning for 500+ events annually. You will partner with senior leadership to shape a strategic events program, negotiate vendor agreements, and manage cross-functional initiatives across regions.

The role requires 12+ years in event planning/marketing, 3+ years of leadership experience, and a strong grasp of budgets, contracts, and analytics.

Qualifications

• 12+ years in event planning, marketing, or related field.
• 3+ years in leadership coaching and career development.
• Bachelor's degree is required.
• Must be located near Tyson's Corner, VA with 2 days/week in-office and live events prep.
• Experience managing large contracts, budgets, and financial analysis.
• Strong project management and cross-functional communication skills.
• Ability to work across macro and micro levels in a fast-paced team.
• Experience with cross-functional teams and international resources.
• Proficiency with Cvent and related event tech platforms.

Responsibilities

• Collaborate with Senior Director of Events on strategic corporate and experiential events.
• Lead North America Event Design team at HQ (Tyson's) handling 500+ events annually.
• End-to-end planning and execution of events of varying size and scope.
• Coordinate with senior management on HQ and company-wide initiatives.
• Produce timely reports, updates, and data for internal teams.
• Assist in projections, roadmapping, audience goals, and ROI analysis.
• Negotiate venue and vendor agreements to achieve cost savings.
• Maintain strong vendor relationships and develop new partnerships.

Skills

Leadership

Project management

Negotiation

Communication

Strategic thinking

Cross-functional collaboration

Problem solving

Time management

Education

Bachelor's degree

Tools

Salesforce

Marketo

Wrike

Clarizen

Jira

Concur

Excel

Job description

Overview:

Cvent is a leading meetings, events, and hospitality technology provider with more than 6,000+ employees and 34,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

This position will work closely with the marketing and sales teams to ensure that every event is executed professionally and flawlessly. People management skills and experience leading a fast-paced team are essential. Additionally, the successful candidate will have experience negotiating with internal and external groups, the ability to propose new and innovative ideas, highly effective communication skills, and the ability to build constructive relationships.

In This Role, You Will:

• Collaborate with the Team's Senior Director of Events to execute a strategic corporate event & experiential events strategy


• Manage the North America Event Design team based in the HQ (Tyson's office) responsible for producing 500+ events annually. Oversee team bandwidth, resource allocation, KPIs, and career pathing & development


• End-to-End planning and execution of events of varying size, scope & scale. Including but not limited to: Curating event design experiences that support the event objective, configuring event registration & other technical requirements, and executing event marketing deliverables


• Work directly with senior management to collaborate on HQ and company-wide initiatives


• Coordinate with teams across regions and product-focused marketing organization to ensure timely delivery of reports, management updates, and data dissemination to internal teams


• Assist in event projections and event road mapping, understanding audience generation event objectives, goals, budget targets, and analyzing cost and ROI


• Collaborate and report on large-scale strategic projects and timelines related to major company initiatives, events, and goals


• Source, negotiate, evaluate, and execute various venue & vendor agreements. Ability to achieve noticeable vendor savings within strict budgetary parameters, tracking financial benefits


• Maintain strong relationships with external vendors and identify appropriate new business relationships, championing the most productive partnerships for the company

Here’s What You Need:

• Minimum of 12+ years of event planning, marketing, or a related field


• 3+ years of leadership experience where you have coached and worked on career development


• Bachelor's degree required


• Must be located near Tyson's Corner, Virginia and have the ability to commute to the office 2 days per week and on days with live events or in-office prep for upcoming events


• Experience managing large and complex contracts, budgets, and financial analysis


• Ability to analyze situations, identify and troubleshoot problems, and follow up until a resolution is achieved


• Strong project management and communication skills, ability to excel in a fluid, cross-functional team, deadline driven environment


• Ability to operate and provide value at both a macro/strategy-level and a micro/execution level


• Strong time management skills, ability to manage multiple time-sensitive, high priority projects simultaneously


• Strong negotiation and bid comparison experience with vendors


• Knowledge of the total marketing/sales mix, including campaign execution, program management, event marketing, logistics management and event technology, etc.


• Experience with managing a cross-functional team & working with international resources


• Strong executive presence and ability to interact with all levels of management within the company and experience working directly with C-Level/senior leadership


• Self-directed, self-motivation, and disciplined team player capable of hands‑on execution and long-term business planning


• Quick learner and enthusiastic about ongoing development to better support the team & growing event program


• Strong knowledge of the MS Office suite, with expertise in Excel


• Strong knowledge & experience with using Event Marketing & Management solutions (Cvent)


• Knowledge & experience with these types of tools & technologies – CRM (Salesforce), Marketing Automation (Marketo), Project Management (Wrike/Clarizen/Jira), Travel & Expense Management (Concur) and other marketing technologies is a plus