Director, Search & Discoverability

Grow Therapy; New York (NY); Hybrid; USD 189,000 - 231,000; Full time

Benefits offered by this job

Health benefits

Mental health support

Wellness stipend

Flexible time off

Parental leave

Commuter benefits

Home office & meal benefits

Job summary

Grow Therapy is seeking a Director of Search & Discoverability to own strategy and operations for organic growth across SEO, AEO, YouTube, and discovery channels. You will lead cross‑functional efforts with Product, Engineering, Content, Data, and Growth to ensure visibility wherever customers search for mental health solutions.

The ideal candidate combines strategic thinking with strong execution, excels at data-driven decision making, and has a track record of delivering durable, scalable

Qualifications

• 10+ years of experience in search, SEO/AEO and organic growth, ideally within a consumer marketplace.
• Proven track record of building and scaling search programs across multiple surfaces.
• Innovative thinker who can push boundaries and solve problems.
• Strong focus on measurable impact and sustainable growth.
• Expertise across technical SEO, content strategy, structured data, and discovery surfaces like YouTube and communities.
• Excellent analytical skills to translate data into actionable insights.
• Experience partnering with product and engineering to ship a shared roadmap.

Responsibilities

• Develop the strategy and roadmap for search and discoverability across SEO, AEO, YouTube, Reddit, and emerging channels.
• Own inputs driving organic performance: technical, content, architecture, data, brand.
• Create learning agendas and experiment frameworks to validate performance and inform prioritization.
• Build and own search measurement and data with Data/Finance teams: rankings, share of voice, traffic quality, conversion, attribution.
• Oversee agencies and build the Search & Discoverability org.
• Collaborate with product and engineering to improve site signals and tracking infrastructure.
• Align cross-functionally on objectives and learning agendas; drive accountability for growth.
• Evaluate insights to guide optimization and product decisions.

Skills

10+ years in search

Proven track record

Innovative mindset

Measurable impact

Technical SEO fluency

YouTube/community discovery

Strong analytics

Cross‑functional partnerships

Customer‑centred

Strategic & operational

Stakeholder management

Clear communication

Job description

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $328Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.

We are looking for a Director of Search & Discoverability to own the strategy and operations for this critical and evolving point in the customer decision journey. In this role, you'll oversee search and discoverability end to end—accountable for both strategy and execution, across SEO & AEO, and every input that drives them, including broader search surfaces like YouTube, Reddit and other forums, and emerging discovery channels. You will develop learning agendas, partner on advanced measurement approaches, and ensure that every initiative delivers clear, measurable impact and business growth through durable, compounding visibility - ultimately building a world-class program.

You will work closely with Product, Engineering, Content, Data, and Growth to build strategies with alignment, accelerate performance outcomes, and make sure we show up when and where customers are searching for the category and brand. You will oversee agencies and lead cross-functional initiatives that strengthen our approach to organic growth, content quality, and long-term discoverability.

The ideal candidate is a seasoned search leader who is both deeply strategic and an excellent operator, with strong analytical instincts and a bias for action, fluency across the technical and editorial inputs that drive ranking and share of voice across answer surfaces, and a track record of taking insights and getting the buy-in needed to turn these into scaled, measurable business growth. You are equally versed in how to build a durable SEO/AEO engine and in how to win on newer discovery surfaces like YouTube and community platforms and have a proven track-record of successful execution of the initiatives you lead. You bring structure and clarity to a highly complex space and know how to guide teams toward delivering meaningful performance outcomes.

Key Responsibilities

• Develop the strategy and roadmap for search and discoverability across all surfaces, spanning SEO, AEO, YouTube, forums like Reddit, and emerging discovery channels

• Own the full set of inputs that drive organic performance—technical, content, architecture, structured data, brand, and more

• Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization

• Build and own search measurement and data in partnership with Data and Finance, including rankings, share of voice, traffic quality, conversion, and attribution mapping

• Oversee agency partners and build the Search & Discoverability org

• Collaborate deeply with product and engineering teams to inform the roadmap, improve site and signal quality, and build the tracking and infrastructure that search programs depend on

• Partner with cross-functionally to set shared objectives, align on learning agendas, and drive accountability against measurable business growth

• Evaluate query-level, surface-level, and content-level insights to guide optimization, product decisions, and resource investment—and ultimately drive improved customer outcomes

• Lead cross-functional reviews, planning cycles, and post-mortems to ensure the organization has clear visibility into results and is operating strategically

• Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results

• Stay current with search trends, algorithm and answer-engine shifts, and platform capabilities to regularly innovate and identify new opportunities for reach and efficiency

Qualifications

• 10+ years of experience in search, SEO/AEO and organic growth, ideally within a consumer marketplace

• A proven track record of building and scaling search programs across multiple surfaces that drive measurable business outcomes

• Are highly innovative and have experience pushing boundaries and finding unique and custom ways to solve problems

• A relentless focus on measurable impact and driving real, rapid and sustainable business growth

• Demonstrated expertise across the inputs that drive search and discoverability outcomes —technical SEO, content strategy, structured data, authority building, and answer-engine optimization—plus fluency with newer discovery surfaces like YouTube and community platforms

• Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations

• Experience informing product decisions and partnering closely with product and engineering teams to ship against a shared roadmap with measurable results

• A genuine obsession with the customer and a habit of grounding every decision in how and where people find answers and information

• A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence

• Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams

• A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities

Employment Type: Full Time, Exempt
Base Compensation: The base compensation range for this position is $189,000–$231,000 USD Annually
This is a hybrid role with the expectation to work onsite from our NYC hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites).
The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.

Full Time Employee Benefits

• Health Benefits: Comprehensive medical, dental, vision, life, and disability coverage.

• Grow for Grow: No cost access to therapy through the Grow platform (available to US employees)

• Financial Wellness: Retirement savings programs and equity opportunities to help you invest in your future.

• Flexible Time Off, Paid Holidays & Winter Break: Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge

• Parental Leave: Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend.

• Mental Health Mornings/Afternoons: Dedicated weekly flexible time for self care, whether that's therapy, exercise, journaling, time with family, or simply taking a break.

• Wellness & Development Stipend: Annual stipend to support your personal wellbeing and professional growth, from fitness and education to books and learning resources.

• Commuter Benefits: Pre tax commuter benefits to support teammates working from one of our hub locations.

• Home Office & Meals: Support for your home workspace plus meal benefits, with offerings tailored to both remote and hub based employees.

• Additional Perks: A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Use of AI Tools: We use certain AI and automated tools to support recruitment. These tools help our team review applications, organize interviews, detect potential application integrity issues, and maintain interview records; they do not make final hiring decisions.

Application Review: Ashby's AI-Assisted Application Review helps review application materials against role-specific criteria and may flag potential fraud or integrity issues for recruiter review. All advancement decisions are made by our human recruiting team after independent review. See Ashby's AI Bias Audit Report.

Interview Recording: We use BrightHire to record interviews, supporting note-taking and consistency across candidates. Learn more. Interviews are confidential; you may ask your interviewer to stop recording anytime, or opt out in advance. Choosing not to be recorded will not, by itself, affect your candidity.

AI-Assisted Recruiter Screen: For select roles, BrightHire's AI features may help structure initial recruiter screens and organize interview notes. All responses are reviewed by our recruiting team; no hiring decisions are made by AI alone.

State-specific notices: Depending on your location, you may have additional rights. Illinois: If AI analyzes a video interview, we'll provide notice, explain how it works and what it evaluates, and obtain consent beforehand. New York City: Where required, we provide at least 10 business days’ notice before using an automated employment decision tool and explain how to request an alternative process. Maryland: We do not use facial recognition to create facial templates during interviews unless required notice and written consent are obtained.

Questions, accommodation requests, requests for an alternative selection process, objections to recording, or concerns about AI use? Contact [e-mail]. We’re happy to help or offer an alternative way to participate.