Director, Sales & Merchandising - Pleasanton

Grocery Outlet; Pleasanton (CA); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Annual bonus

Equity

401(k) Profit Sharing

Medical, Dental, Vision

Job summary

Grocery Outlet Inc. is seeking a Director of Sales & Merchandising in Pleasanton, CA to coach IOs across multiple stores. You will drive store sales, merchandising standards, marketing execution, and profitable growth while reporting to the VP of Sales & Merchandising.

You bring 5+ years of retail management experience, 3+ years in multi-unit roles, and strong financial analysis and presentation skills. Travel 50–70% to stores and meetings, with a degree or equivalent and proficiency in MS

Qualifications

• A degree or equivalent combination of education and experience.
• 5+ years of retail management experience.
• 3+ years in a multi-unit role preferred.
• Reside in Pleasanton area.
• Ability to read, analyze and interpret financial statements, government regulations and legal documents.
• Ability to write presentations and present information effectively to various levels of leadership.
• Ability to solve practical problems where only limited standardization exists.
• Knowledge of the retail food business including perishable foods preferred.
• Proven experience and demonstrated knowledge in merchandising.
• Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
• Proficiency in MS Office, including Excel, Word, and PowerPoint.
• Willing and able to travel 50-70% to stores, regional meetings and corporate offices.

Responsibilities

• Support IOs in the enhancement and development of the Owner-Operator model.
• Develops an annual business plan with the Operator.
• Fosters the relationship of the Operator and Grocery Outlet Inc.
• Encourages participation of the Operator in open dialogue to improve profitability.
• Supports execution of chain, regional and local marketing efforts.
• Assists in developing new sales and merchandising strategies.
• Evaluates region and store performance.
• Reviews Store Performance Scorecard and coaches/operators as needed.
• Rises standards of presentation, merchandising, and pricing of GOI inventory.
• Assists Operators in complying with federal, state, and local laws.
• Evaluates readiness of Aspiring Operators in Training (AOTs).

Skills

Financial analysis

Presentation skills

Strategic thinking

Communication

Travel readiness

Education

Bachelor's degree or equivalent

Tools

Excel

Word

PowerPoint

Job description

Job Details

Posting Details

• Posted on October 30, 2026
• Sales & Merchandising
• Full-Time
• Requisition #: DISTR003478

Locations

• Pleasanton, CA
• Pleasanton, CA, USA

About the Team

Our Sales and Merchandising team’s mission is to build a strong foundation for Independent Operators by coaching, developing, and assisting with their efforts in maintaining overall productivity and success in their store. Our team is collaborative and authentic as we promote open and respectful relationships between Independent Operators and Grocery Outlet. Successful members of our team use their analytical ability and drive to complete store operations projects on time and provide excellent customer service to team members, GOI employees, operators, and vendors.

About the Role

The Director, Sales & Merchandising will focus on developing and coaching of Independent Owner/Operators (or as we call them, IOs) of all Grocery Outlet stores within an assigned region. You are responsible for supporting the efforts of the Operators in the areas of store sales and merchandising, store appearance, marketing, and profitable business growth. The Director, Sales & Merchandising will report to the VP - Sales & Merchandising.

Responsibilities Include

• Support IOs in the enhancement and development of the Owner-Operator model.
• Develops an annual business plan with the Operator.
• Fosters the relationship of the Operator and Grocery Outlet Inc.
• Encourages participation of the Operator in open dialogue to improve the overall profitability and success of the store.
• Supports the execution of chain, regional and local marketing efforts.
• Assists in developing new sales and merchandising strategies.
• Evaluates region and store performance.
• Reviews all elements of the Store Performance Scorecard and coaches/recognizes Operators when improvement is needed, or performance is achieved.
• Strives for excellence by raising the level of standards of performance, ensuring proper presentation, merchandising, and pricing of GOI inventory. Monitors and addresses product handling policies and procedures.
• Assists the Operators in complying with Federal, State, and local laws and regulations.
• Evaluates the readiness of Aspiring Operators in Training (AOTs).

About The Pay

• Base Salary Range: $115,000 - $135,000 Annually
• Annual Bonus Program
• Equity
• 401(k) Profit Sharing
• Medical, Dental, Vision & More!
• Final compensation will be determined based upon experience and skills and may vary based on location.

About You

• A degree or equivalent combination of education and experience.
• 5+ years of retail management experience.
• 3+ years in a multi-unit role preferred.
• Reside in Pleasanton area.
• Ability to read, analyze and interpret financial statements, government regulations and legal documents.
• Ability to write presentations and present information effectively to various levels of leadership.
• Ability to solve practical problems where only limited standardization exists.
• Knowledge of the retail food business including perishable foods preferred.
• Proven experience and demonstrated knowledge in merchandising.
• Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.
• Ability to deal tactfully and effectively with all Owner/Operators and coworkers.
• You have mastered the competencies of partnering and influencing.
• Proficiency in MS Office properties including Excel, Word, PPT.
• Willing and able to travel 50-70% to stores, regional meetings and corporate offices.

To learn about how we collect, use and secure your personal information. Click here to see our privacy policy.

Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.