Director Sales and Marketing (Business Development)

Avardis Health; Ashland (VA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k)

Paid time off and holidays

Job summary

Avardis Health seeks a dynamic Director of Sales and Marketing (Director of Business Development) to drive census growth and expand market share in the healthcare sector. Lead relationships with hospitals, physicians, and payers, and execute marketing strategies that elevate our facility's reputation.

You will oversee enrollment-driven programs, community outreach, and partnerships across local markets, while supporting admissions and ancillary teams to meet occupancy and financial goals.

Qualifications

• Bachelor's degree preferred; RN/LPN preferred.
• Current unencumbered state license, as appropriate.
• Minimum three (3) years of experience in business development, healthcare sales, or marketing.
• Strong understanding of public and commercial payer sources.
• Proven ability to build relationships, develop strategic initiatives, and drive census growth.
• Excellent communication, negotiation, and leadership skills.
• Must be qualified, compassionate, and dedicated to achieving outstanding results.

Responsibilities

• Exceed revenue targets through effective census development strategies.
• Build and maintain relationships with hospitals, physicians, managed care organizations, and senior care organizations.
• Assist in branding and market positioning of the company.
• Provide backup coverage for center-level and liaison sales/marketing roles as needed.
• Develop and execute education and community outreach programs to enhance visibility and referrals.
• Act as a liaison between the facility and the community to foster engagement and referrals.
• Identify and develop partnerships for growth opportunities in local markets.
• Drive physician recruitment initiatives, program development, and community events.
• Collaborate with leadership to achieve occupancy and financial goals.
• Lead evaluation and coordination of admissions across care centers.
• Plan and execute industry trade shows and business development activities.
• Maintain daily contact with referral sources such as hospitals, insurers, and health agencies to maximize admissions.
• Conduct admission screenings to determine level of care and insurance coverage.
• Innovate and implement new strategies, systems, and processes to improve outcomes and performance.

Skills

Census development

Relationship building

Strategic marketing

Sales leadership

Healthcare industry knowledge

Education

Bachelor's degree preferred

RN/LPN preferred

Job description

We are looking for a qualified, dynamic and results-driven Director of Sales and Marketing to drive census growth, expand market share, and enhance our facility's reputation within the healthcare industry.

Location: [Ashland]

Job Type: [Full-Time]

As the Director of Sales and Marketing (Director of Business Development), you will be responsible for leading census development efforts, establishing and nurturing relationships with referral sources, and implementing strategic marketing initiatives. This role requires a motivated, creative, and relationship-focused leader who thrives in a fast-paced healthcare environment.

Major Responsibilities

• Exceed revenue targets through effective census development strategies.
• Build and maintain strong relationships with hospitals, physicians, managed care organizations, BPCIs/ACOs, and community senior care organizations.
• Assist in the branding and market positioning of the company.
• Provide backup coverage for center-level and liaison sales/marketing roles as needed.
• Develop and execute education and community outreach programs to enhance visibility and encourage referrals.
• Act as a liaison between the facility and the community, fostering positive engagement and referral activity.
• Utilize various platforms to identify and develop partnerships for growth opportunities in local markets.
• Drive physician recruitment initiatives, program development, and quarterly on-site community events.
• Collaborate with leadership to achieve occupancy and financial goals, ensuring continued growth and stability.
• Lead the evaluation and coordination of admissions across multiple care centers.
• Plan and execute industry trade shows and business development activities.
• Maximize admissions by maintaining daily contact with potential referral sources such as hospitals, insurers, case management companies, and healthcare agencies.
• Conduct admission screenings, determining level of care, service requirements, and insurance coverage.
• Innovate and implement new strategies, systems, and processes to continually improve business outcomes and team performance.

Minimum Qualifications

• Bachelor's degree preferred. (RN/LPN Preferred)
• Current unencumbered state license, as appropriate.
• Minimum three (3) years of experience in business development, healthcare sales, or marketing (Managed care/insurance experience preferred).
• Strong understanding of public and commercial payer sources.
• Proven ability to build relationships, develop strategic initiatives, and drive census growth.
• Excellent communication, negotiation, and leadership skills.
• Must be qualified, compassionate, and dedicated to achieving outstanding results.

Pay and Benefits

Competitive salary commensurate with experience
Comprehensive health, dental, and vision insurance
401(k)
Paid time off and holidays

Why Join Our Team

Get paid in advance with us:

We offer access to your earned but unpaid wages.

Innovative Purchasing Program:

That allows you to buy thousands of products (technology, furniture, clothing, etc.) and pay over time. Zero interest, no credit check, no hidden fees.

Access to online learning 24/7:

Our LMS offers free courses for senior care, health and human services industry. Use for free to help satisfy certifications or professional development. Available via computer or mobile, and many courses offer alternative languages.

Phone and auto discounts:

Up to 20% on employee personal wireless accounts and auto rentals through designated vendors.

Employee Assistance Fund:

In unexpected catastrophic situations you can confidentially apply for help.

Advocacy and Community Impact:

We are committed to making a positive impact on the communities we serve. We partner with local organizations, host educational events, and advocate for policies that improve the health and lives of older adults everywhere.

About Us

We strive to be the leading provider of compassionate, comprehensive care that supports the physical, mental, and emotional well-being of patients, while also promoting respect and autonomy. Our goal is to create an environment where patients thrive, not just survive - where every aspect of their well-being is nurtured, from health and safety to social connections and quality of life.

We have innovative solutions for better health. As part of our commitment to excellence, we leverage the latest in healthcare technology to provide better outcomes for older adults. From telemedicine services and remote health monitoring to advanced diagnostic tools and customized wellness programs, we use innovation to make patient care accessible, efficient, and effective.

We also embrace new treatments, therapies, and approaches that can improve quality of life, whether it's through pain management, physical rehabilitation, or mental health support. By staying at the forefront of healthcare trends and continuously evolving our services, we ensure that patients receive the best possible care.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.