Director, Sales and Marketing

Halma plc; Pittsburgh (Allegheny County); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Paid parental leave

Job summary

BEA seeks a senior commercial leader to own the Americas sales and marketing strategy and drive growth across OEMs, distribution, and wholesale channels. You will lead Sales Management, Customer Service, and Technical Service as a unified team, delivering customer value and technical credibility.

Engage with executives to shape regional plans, manage budgets, and collaborate with Product, Engineering, and Finance teams. Travel ~50% to develop key accounts and opportunities.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field.
• Advanced degree valued but not required.
• Progressive commercial leadership experience in an industrial, manufacturing, automation, sensor, electronic component, or related technical business.
• Experience leading customer-facing teams in a matrixed, cross-functional organization.
• Knowledge of CRM system (Dynamics 365 preferred) and Office proficiency.

Responsibilities

• Owns the Americas sales and marketing strategy; translates into priorities, milestones, KPIs.
• Leads Sales Management, Customer Service, and Technical Service as a coordinated team.
• Builds executive relationships with OEM accounts and partners; understands their needs.
• Provides hands-on leadership in key accounts and opportunities; drives growth.
• Represents market voice in regional/global decisions; shapes product and investments.
• Travel regularly across the Americas and internationally as required (50%).

Skills

Leadership

Strategic thinking

Cross-functional collaboration

Customer relationship mgmt

Education

Bachelor’s degree in Business/Marketing/Engineering

Advanced degree valued

Tools

CRM (Dynamics 365)

Job description

Join BEA: a global team where innovation, safety and people come first.

Founded in 1965 in Liège, Belgium, BEA is a global leader in sensing solutions for automatic doors. With offices in the US, Japan, and China, we’ve grown beyond pedestrian access into safety, security, and industrial markets - designing innovative solutions for the future of mobility.

Direct hierarchical authority of: Sales Management, Customer Service, and Technical Service

Functional authority towards: Regional commercial strategy, sales and marketing priorities, customer experience, and commercial performance

Main collaboration with: Americas President; Americas Leadership Team; Product Management; Engineering and R&D; Operations; Finance; global Sales and Marketing colleagues; key OEM, distribution, and industry stakeholders

Scope of the position

• Owns the Americas sales and marketing strategy and turns BEA priorities into clear goals, plans, resource choices, and measures for the customer-facing organization.
• Leads Sales Management, Customer Service, and Technical Service as one coordinated team focused on customer value, responsiveness, technical credibility, and growth.
• Builds executive and working-level relationships with strategic OEM customers and partners, connecting deeply enough to understand their business direction, design priorities, decision process, and unmet needs.
• Provides hands-on leadership in strategic accounts, major opportunities, customer issues, and market-development initiatives while building capability and accountability across the team.
• Represents the voice of the market and customer in regional and global decisions, helping shape product, service, channel, and investment priorities.

Key responsibilities

• Strategy ownership and delivery: Develop, communicate, and deliver the Americas sales and marketing strategy in alignment with BEA’s business objectives and global direction. Translate strategy into a small number of clear priorities, assign ownership, establish milestones and KPIs, and maintain a regular rhythm to review progress and adjust actions.
• Strategic OEM relationships: Personally build and maintain trusted relationships with executives, decision makers, engineering leaders, product teams, and commercial stakeholders at key OEM accounts. Develop a deep understanding of customer strategy, applications, challenges, and future needs, and position BEA as a valued long-term partner.
• Hands-on customer leadership: Stay directly engaged in high-value opportunities, customer visits, negotiations, technical discussions, and issue resolution. Work alongside the team to open doors, strengthen relationships, remove barriers, and improve the quality and pace of opportunity development.
• Leadership of the customer-facing organization: Lead, coach, and develop Sales Management, Customer Service, and Technical Service. Set clear expectations, create shared priorities, encourage open communication, and build a culture of collaboration, accountability, curiosity, and continuous improvement.
• Sales performance and growth: Own regional sales performance, forecasting, pipeline quality, account planning, pricing discipline, and conversion of strategic opportunities. Use market and business data to identify where BEA can win, where performance is off track, and what actions are required.
• Market and channel development: Assess market trends, customer needs, competitive activity, and channel effectiveness across OEM, distribution, and wholesale routes to market. Focus resources on the segments, applications, partners, and initiatives that offer the strongest strategic value.
• Marketing direction: Set regional marketing priorities that support strategy, strengthen BEA’s market position, generate demand, and equip the commercial team. Ensure messaging and activities are relevant to target customers and connected to measurable business outcomes.
• Customer experience: Align Sales, Customer Service, and Technical Service around consistent customer experience. Establish clear ownership across the customer journey and use feedback, service measures, and recurring issues to improve responsiveness and customer confidence.
• Cross-functional and global alignment: Partner closely with Product Management, Engineering, R&D, Operations, Finance, and global commercial teams. Bring customer and market insight into product roadmaps, capacity and service decisions, forecasts, new product introductions, and strategic investments.
• People and organization development: Build a strong succession and talent pipeline. Recruit, onboard, coach, and retain capable leaders and team members; provide regular feedback; address performance issues promptly; and create development opportunities tied to business needs.
• Financial and operating discipline: Develop and manage sales and marketing budgets, headcount plans, and investments. Balance growth ambition with sound commercial judgment and ensure resources are directed toward agreed priorities.
• Leadership team contribution: Actively contribute as a member of the Americas leadership team, bringing an enterprise perspective, constructively challenging assumptions, supporting shared decisions, and helping the broader organization deliver its commitments.
• Travel: Travel regularly across the Americas and internationally as required to support customers, the team, and global collaboration. (50%)
• RequirementsDegree(s) or certification(s):Bachelor’s degree in Business, Marketing, Engineering, or a related field. Advanced degree is valued but not required.
• Professional experience required (min.):Progressive commercial leadership experience in an industrial, manufacturing, automation, sensor, electronic component, or related technical business. Demonstrated experience leading customer-facing teams and developing strategic OEM relationships. Experience working in a matrixed, cross-functional, and cross-cultural organization.
• Technical competenciesKnowledge of CRM system (Dynamics 365 preferred)
• Computer skills: Excellent proficiency in the Office suite (Excel, Word, Outlook) In-depth Excel proficiency is a must.
• French - No
• Interpersonal skillsPossess a curious, courageous, creative and collaborative spirit Strong interpersonal and leadership skills, excellent presentation and communication skills Demonstrated ability to organize and manage multiple priorities using effective problem solving/resolution skills and a team focus.

Enjoy a Positive Workplace

Thrive in a dynamic environment with welcoming, friendly vibes.

Grow in a Multicultural World

BEA unites 13+ nationalities across 3 continents.

Value Work-Life Balance

We trust our people, support balance, and offer benefits like paid parental leave.

What's it like to work for BEA

BEA employs more than 700 people in 3 continents (USA, Europe and Asia)

Olivier – Managing Director Europe and APAC

Chloe – Product Manager

Nino - Manufacturing Line Technical Specialist

BEA People

The secret behind magic tricks is often science.

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