Director, Sales

ASSA ABLOY; Norcross (GA); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Discretionary bonus

Paid time off (10 days)

13 holidays

Health insurance

401(k) matching

Company vehicle

Tuition reimbursement

Employee discounts

Job summary

ASSA ABLOY is seeking a Director of Sales in Norcross, GA to lead a ~15-person team and grow a multi-million dollar territory. You will craft and execute sales strategies, align with senior management, and drive engagement with key distributors, architects, and end users across the contract hardware space.

This hybrid role requires an entrepreneurial, results-driven leader with 10+ years in the door hardware industry, strong CRM/Microsoft Office skills, and a proven track record in sales

Qualifications

• Bachelor’s degree or work experience commensurate with a minimum high school/GED diploma. Master’s degree preferred.
• Minimum of 10 years’ experience in the door and hardware business or related industry with at least 3 years calling into the contract distribution channel.
• Minimum of 5 years’ experience in a managerial role directing staff; proficiency with Microsoft Office and CRM tools.

Responsibilities

• Lead a staff of ~15 and manage a multi-million dollar budget.
• Develop and execute sales strategy for the territory with senior management.
• Direct others on sales goals and activities and coach performance.
• Interact with decision makers in distributors, architects, contractors, and end users.
• Present territory results in monthly reviews and lead regular staff meetings.
• Hire, develop, and build a high-performance team through training and mentoring.

Skills

Strategic thinking

Relationship building

Verbal and written communication

Leadership

Entrepreneurial spirit

Detail-oriented

Multi-tasking

Negotiation

Education

Bachelor’s degree

Master’s degree preferred

Tools

Microsoft Office

CRM tools

Job description

Director, Sales

Location: Norcross, GA

ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment. Every day, we help billions of people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services. ASSA ABLOY’s offerings include products and services related to locks, doors, gates, and entrance automation such as controlling access and confirming identities with keys, cards, tags, mobile and biometric identity verification systems, mechanical and digital locks, cylinders, security doors and automated entrances.

Are you as passionate as we are in servicing our customers in the healthcare, school, university, military, and commercial building setting? We provide unsurpassed security and life-safety solutions and the essential support services (LEED consultation, code compliance, access control system integration, product research and selection, specification writing services, technical support, etc.) to ensure well-functioning doorway systems in the commercial building industry. If so, we have an exciting opportunity on our ASSA ABLOY sales team that is meant for you.

What you will be doing:

We are seeking a dynamic, experienced, street active Director of Sales to lead a high-performing team of sales professionals. In this role, you will grow a sales territory by executing sales strategies and utilizing sales goal tools. This position will provide an opportunity to utilize your management skills in a territory representing tens of millions of dollars in sales. The Director, Sales should come with a strong belief in and passion for the overall value proposition associated with life safety products and the ability to translate that passion into the effective promotions of ASSA ABLOY product solutions.

Key areas you will contribute to the role include:

• Lead a staff of approximately 15 employees and manage a budget of several million dollars.
• Develop and execute sales strategy for the territory in close cooperation with senior management.
• Direct others on sales goals and activities.
• Interact with and make sales calls to key decision makers and influencers in the contract hardware arena including distributors, architects, general contractors, construction managers, and end users.
• Present senior management reviews with territory results during monthly review meetings.
• Holding regular staff meetings.
• Build and maintain a high-performance team by hiring staff, evaluating and coaching employee performance, supporting appropriate training and development methods, and team building.

What we are looking for:

• You have the ability to think strategically and have a demonstrated record of developing and implementing effective sales strategies.
• You have good relationship-building, interpersonal, and verbal and written communication skills.
• You have the ability to professionally interact with a diverse group of managers, employees, customers, and influencers at all levels.
• You lead from the front; You are street active.
• You have an entrepreneurial spirit and are excited about selling a full range of door opening solutions.
• You are detail-oriented, organized, and known for follow-up habits.
• You are a self-motivated, organized individual who takes pride in attention to details and accuracy in their work.
• You're a multi-tasker who can manage time and projects proficiently.
• You’re a strong communicator, active listener, and negotiator.
• You can work independently but believe in teamwork.
• You have the ability to read, understand specifications/facility standards, and have industry-related technical and sales aptitude.
• Ability to travel (up to 50%) throughout the territory and US.
• Ability to perform responsibilities both in a home office environment or while traveling.
• You can lift/carry up to 50 lbs. of sample and display material for sale presentations.

Education and/or experience:

• Your background includes a Bachelor’s degree (preference for specialization in related curricula such as: sales, business, architectural design/engineering, construction science/management, or similar) or have work experience commensurate with, minimum high school/GED diploma. Master’s degree preferred.
• Minimum of 10 years’ experience in the door and hardware business or related industry (i.e. building products, access control) with a minimum of 3 of those calling into the contract distribution channel.
• Minimum of 5 years’ experience in a managerial role with responsibility for directing staff is preferred.
• Proficiency in Microsoft Office tools.
• Utilization and maintenance of CRM tools and other industry-related software for sales and activity reporting.

This position will be performed remote/hybrid Monday through Friday from Norcross, GA/Alabama/Mississippi/Tennessee.

The final pay offered to the successful candidate will depend on experience, skill level, and other qualifications for the role. Benefits and additional compensation offered for this position are

• Eligibility for a discretionary bonus
• Paid time off, 10 days of vacation inclusive of paid sick days
• 13 paid holidays
• Job-protected leave benefits in accordance with applicable law
• Medical, dental, vision, and life insurance
• Short-term and long-term disability benefits
• Supplemental critical illness, hospital, accident, and indemnity available for purchase
• Health and flexible savings accounts, subject to eligibility requirements
• 401(k) plan with employer contributions and matching subject to plan eligibility
• Company vehicle
• Tuition reimbursement
• Employee discounts

All benefits and additional compensation are governed by applicable Company policies and plans as they currently exist and may be amended in the future.

Applications for this position will be accepted through 12/14/2026, although the Company reserves the right to modify or discontinue the posting at any time.

“Let’s open the doors to the future – together!”

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.