Director Sales

Lifespace Communities; Geneva (IL); On-site; USD 104,000 - 142,000; Full time

Benefits offered by this job

Competitive base salary + commission

Flexible schedule based on activity

Medical, dental, and vision coverage

Professional development

Mission-driven culture

Job summary

Lifespace Communities is seeking a Director of Sales for GreenFields of Geneva, an active Continuing Care Retirement Community. This leadership role directs sales and occupancy performance, mentors the sales team, and drives conversions from inquiry to move-in.

A strategic partner to marketing, you will optimize pricing, leads, and partnerships to maximize occupancy and revenue. The position offers a competitive base plus an aggressive commission plan, with a strong earning potential based on

Qualifications

• Bachelor's degree in business, marketing, or related field.
• 5+ years of sales leadership in CCRC/Life Plan communities.
• Demonstrated ability to meet or exceed occupancy and revenue goals.

Responsibilities

• Develop and execute sales & marketing strategies to achieve occupancy and revenue targets.
• Lead, coach, and mentor the sales team to meet activity targets and KPIs.
• Drive conversion across the funnel: inquiry-to-tour, tour-to-deposit, deposit-to-move-in.
• Achieve personal and team goals for calls, appointments, tours, deposits, and move-ins.
• Analyze market conditions, pricing, and lead sources to refine strategies.
• Build relationships with prospective residents, families, and referral partners.
• Collaborate with marketing to optimize lead generation and branding.

Skills

Sales leadership

Occupancy targets

Team coaching

Strategic planning

Education

Bachelor's degree in business/marketing or related field

Job description

Community: GreenFields of Geneva

Address: 0N801 Friendship Way Geneva, Illinois 60134

Pay Range $103,500.00-$142,300.00+ Annual

At Lifespace Communities, Our Space is where leadership and opportunity meet. We're looking for an experienced and driven Director of Sales to lead sales and occupancy performance for our Continuing Care Retirement Community (CCRC).

This high-impact role offers exceptional earning potential with a commission target of $80K and a range of $35K to $200K+, based on results. Your success directly drives your income and the growth of our community.

What You'll Do

• Develop and execute sales & marketing strategies to achieve occupancy and revenue targets.
• Lead, coach, and mentor the sales team to meet activity targets and key performance metrics.
• Drive strong conversion performance across the sales funnel, including:
  • Inquiry-to-tour conversion
  • Tour-to-deposit conversion
  • Deposit-to-move-in conversion
• Achieve personal and team goals for callouts, appointments, tours, presentations, deposits, and move-ins.
• Analyze competitive trends, pricing, market conditions, and lead sources to refine strategies.
• Build trusted relationships with prospective residents, families, and referral partners.
• Collaborate with marketing to optimize lead generation and branding.
• Ensure exceptional customer experience at every stage, from inquiry through move-in.

What You'll Bring

• Bachelor's degree in business, marketing, or related field preferred.
• 5 plus years of sales leadership in CCRC/Life Plan communities.
• Demonstrated ability to meet or exceed occupancy and revenue goals.

Why Join Our Space?

• Competitive base salary + commission target of $80K (range $35K to $200K+ based on performance)
• Flexible work schedule based on sales activity
• Competitive medical, dental, and vision coverage
• Professional development and leadership growth opportunities
• Mission-driven culture

If you're a results-driven leader who thrives on relationships, strategy, and high earning potential, we'd love to welcome you into Our Space.

Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.

COMPANY OVERVIEW

Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.

Equal Opportunity Employer