Director, Sales

National Association for Stock Car Auto Racing (NASCAR); Atlanta (GA); Remote; USD 90,000 - 150,000; Full time

Job summary

NASCAR is looking for a Director of Sales based in Atlanta, Georgia, to join their dynamic team. The role is remote but requires commuting to Talladega Superspeedway as needed. The Director will drive corporate sponsorships and hospitality programs, working closely with the sales team. Ideal candidates have a strong sales background, preferably in sports, and exceptional relationship-building skills.

Benefits

Competitive salaries

Solid benefits package

Opportunities for professional growth

Qualifications

• Minimum of 5+ years of proven sales experience.
• Bachelor’s degree in Sales/Sports Management required.
• Strong computer skills in Microsoft Office and CRM.

Responsibilities

• Develop and secure corporate sponsorships and large-scale hospitality programs.
• Responsible for cold calling and establishing client relationships.
• Ensure proper execution of partner assets and sales pipeline maintenance.

Skills

Sales experience

Relationship building

Customer service

Self-motivation

Communication

Education

Bachelor’s Degree in Sales/Sports Management

Tools

Microsoft Office

CRM software

Job description

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR seeks a talented professional to join in the position of Director, Sales based in Atlanta, Georgia. REMOTE with ability to commute to Talladega Superspeedway as needed.

This person is responsible for being an experienced sales-minded, results driven individual who can develop and secure corporate sponsorships and large-scale hospitality programs with companies across NASCAR Southeast properties (Talladega Superspeedway, Daytona International Speedway Homestead-Miami Speedway).

Duties include but are not limited to:

• Collaborate with the VP of Sales on priorities, approach to the market and daily prospecting efforts
• This sales executive will continually be prospecting for future revenue opportunities and must be highly self-motivated, goal oriented, and contribute to the overall success of the Southeast sales team.
• The Director of Sales will work REMOTE from Atlanta and is responsible primarily for generating new revenue .
• This role will involve a high volume of cold calling, prospecting, meeting with and building relationships with clients.
• The candidate for this role must be comfortable in a fast-paced environment and ability to establish relationships with senior level executives.
• Responsible for establishing new marketing/hospitality partnerships to achieve annual revenue goals
• Acquire new clients, grow revenue from existing clients, and strengthen customer relationships
• Prospect and secure sales meetings through existing relationships as well as cold calling locally, regionally, and nationally
• Meet and exceed daily/weekly/monthly corporate revenue and prospecting goals
• Research and identify industries and organizations to pitch sponsorship/hospitality opportunities while also tracking local, regional, and national trends/emerging markets
• Maintain high level of customer service to existing and new corporate clients
• Regularly attend networking & community events to build professional network and identify/develop sales opportunities for TSS
• Work in coordination with Client Services team to ensure proper execution of partner assets and maintain strong relationships
• Maintain sales pipeline and forecast weekly
• Assist in annual revenue/expense budget preparation
• Other duties as assigned by the VP of Sales

Required skills / experience:

• Minimum of 5+ years of proven sales experience (prior sports sales experience is preferred)
• Bachelor’s Degree required, preferably in Sales/Sports Management
• Understanding of sponsorship/hospitality sales, event marketing and activation process
• Ability to confidently communicate the value of sponsorship & hospitality offerings
• Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external clients at all levels of the applicable organizations
• Highly self-motivated with a strong work ethic, results oriented, and the ability to thrive in a fast-paced environment
• Must be able to work evenings and weekends, as required
• Strong computer skills in all aspects of Microsoft Office and CRM
• Currently located in Atlanta is a plus – ability to commute to Talladega Superspeedway as needed
• Strong business relationships in Miami, Atlanta, Orlando and other Southeast markets a plus, but not a requirement

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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About Us

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR CRAFTSMAN Truck Series), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association (IMSA) governs the IMSA WeatherTech SportsCar Championship, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.