Director, Revenue Marketing, West

Abnormal Security Corp.; United States; Remote; USD 208,000 - 246,000; Full time

Job summary

A rapidly growing cybersecurity company is seeking a strategic Director of Revenue Marketing for the West Region. This role emphasizes pipeline creation and management and involves collaborating closely with sales leadership and executing integrated marketing programs aimed at driving revenue growth. Candidates must possess extensive experience in B2B SaaS marketing, an analytical mindset, and proven leadership capabilities.

Benefits

Flexible PTO

100% healthcare coverage

Equity options

Generous compensation packages

Qualifications

• 10+ years in B2B SaaS marketing with focus on revenue.
• Experience in field marketing and pipeline ownership.
• Mastery in Salesforce, Marketo, and analytical tools.

Responsibilities

• Own pipeline generation and progression for the West Region.
• Collaborate with Sales and Channel leadership for target forecasting.
• Coach and enable a team of revenue-oriented marketers.

Skills

B2B SaaS marketing

Analytical mindset

Content design

Pipeline management

Education

Bachelor's degree

Tools

Salesforce

Marketo

Job description

Abnormal AI is scaling fast—and we’re looking for a strategic, results-obsessed Director of Revenue Marketing to lead our West Region. This isn’t your run-of-the-mill field marketing gig. You’ll be a key business partner to Sales, owning pipeline creation, progression, and conversion across multiple pods in the West. You’ll be expected to operate like a mini-CMO for your territory, marrying GTM strategy with hands-on program execution that actually drives revenue.

This role plays a critical part in the ongoing evolution of our Field & Channel Marketing model—a strategic shift from traditional events-focused field marketing to full-funnel pipeline ownership. Your mission is to lead the West team through this transition, refining the operating model, scaling campaign strategy, and embedding a culture of revenue accountability and cross-functional alignment. You’ll set the team up for long-term success as strategic, performance-driven marketers.

What You’ll Own & Deliver

• Own the totality of the West Region pipeline generation and progression - from top-of-funnel to closed-won
• Forecast and deliver against pipeline targets in close partnership with Sales and Channel leadership, proactively building gap plans to constantly stay ahead of every stage of pipeline
• Build fully integrated quarterly plans that drive measurable pipeline growth with built-in experimentation and learning loops
• Partner with ops and analytics to align goals, track impact, predict program outcomes, and directly connect field marketing investments to revenue outcomes
• Hire, coach, and enable a team of best-in-class revenue-oriented marketers
• In concert with Integrated Marketing and Strategic Events, support your team in building and executing integrated, multi-channel campaigns tailored to regional sales segments, verticals, personas, and high-value accounts that are fully integrated with national and global campaigns
• Know your audiences: drive sophisticated segmentation that enables your team to create plans and programs that are laser-focused to the unique needs of the region and maximize investments
• Maintain a seat at the West GTM table: join sales leadership meetings, forecast pipeline, and co-own pod performance
• Develop and execute pipeline generation plans with regional resellers and strategic alliances that drive partner-sourced pipeline and amplify GTM impact through co-branded campaigns, field activities, and partner enablement
• Drive seamless handoffs between marketing and sales through integrated programs and maniacal lead management, ensuring no lead is left behind, regardless of source

What You Bring

• 10+ years in B2B SaaS marketing with strong emphasis on revenue, field, or regional marketing
• Fluency in designing content/messaging that aligns with the full buyer journey with a proven ability to understand what is going to resonate with each segment of your audience
• A highly analytical, endlessly curious mindset that does not solely rely analysts to reach conclusions
• First-line management experience in a high-growth environment
• Proven track record of owning pipeline and delivering against aggressive goals quarter over quarter
• Experience partnering with Sales at a strategic level—ideally at regional or multi-region scale
• Mastery of Salesforce, Marketo, and marketing analytics tools
• 25% travel for field engagement, key programs, and team events

Nice to Haves

• Understanding of the cybersecurity buyer, market dynamics, and partner landscape
• ABM program experience with an understanding of complex buying units
• Experience working with or marketing through VARs and alliances

#Li-MS2

At Abnormal AI, certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.

Base salary range:

$208,300 — $245,050 USD

Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here . If you would like more information on your EEO rights under the law, please click here .

As part of Abnormal AI's secure hiring practices, we conduct video interviews and validate applicant identity at various stages through our recruitment process. Further, if your application is successful and Abnormal AI makes a conditional offer of employment, we will carry out pre-employment checks which must be successfully completed to progress to a final offer. All processes and pre-employment checks are in line with prevailing legislation and Abnormal AI's policies relevant to our security and privacy standards.Abnormal AI is committed to protecting your privacy. Please review our Abnormal AI Applicant Privacy Policy for full information about how Abnormal AI uses your personal information. By submitting an application you confirm that you have read and understand the Abnormal AI Applicant Privacy Policy .

About Abnormal AI

We're one of the world's fastest growing cybersecurity companies, on a mission to protect the modern workplace from the most pressing threats. Our AI-native technology was built from the ground up to tackle forward-looking security challenges, and our team works with bleeding-edge technology to keep our customers and their people safe as attacks grow ever more sophisticated.Our team is what makes us successful, which is why we're committed to a culture of learning, ownership, and high performance, where you'll have the opportunity to accelerate your growth and unlock excellence with the support of talented colleagues.

Taking care of our team goes beyond the office. Our compensation and benefits philosophy is designed to put attract, motivate, and retain top talent: Competitive Compensation We pay competitively to attract, reward, and retain top talent in the market

Equity is an important part of our total comp strategy

When the company does well, we all do well. Equity is an important and exciting part of our total compensation strategy as a pre-IPO startup. We’re guided by the belief our team members should share in the financial success of our company and grant equity accordingly.

Flexible PTO

All regular salaried team members enjoy flexible PTO. We want team members to grow with us, and a big part of that is making sure our team has the opportunity to rest and recharge. We also observe 12 paid holidays every year.

Generous Healthcare Coverage for You and Your Family

Taking care of our team goes beyond the office. In the US, we cover 100% of employee health care premium costs, and up to 100% for dependents, depending on the plan. Internationally, we offer similarly generous coverage, customized to each country in which we operate.

Fully Distributed Workforce

Operating as a globally-distributed, majority remote company means we get to work with talented folks, no matter where they live. We prioritize a balance of deep focus time with Zoom meetings, and regular in-person events.As a fast growing startup, we continuously review, improve, and personalize our benefits offerings based on the team’s input. Don’t see something that’s important to you? Let us know!

Our Interview Process

We value transparency at Abnormal, and our interview process is no exception.

Inclusion Matters

Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here . If you would like more information on your EEO rights under the law, please click here .

Privacy Policy

Learn more about Abnormal's Privacy Policy here .

We have been made aware that there are potential scammers posing as Abnormal AI recruiters. Please ensure that any communication you have with our recruitment team comes from an official Abnormal email domain. Your safety and privacy are important to us, and we will never request sensitive personal information outside of our secure application process. Thank you for helping us maintain a secure and trustworthy application experience. Should you encounter what you believe to be a scamming attempt at any time in your recruiting process, please let us know at [e-mail]