Director, Revenue Marketing

Rx Savings Solutions; Atlanta (GA); Sur place; USD 124 000 - 207 000; Plein temps

Résumé du poste

McKesson seeks a Director of Revenue Marketing to define and execute end-to-end revenue marketing strategy across demand generation, product marketing, and brand. You will lead a cross-functional team and collaborate with Sales, Product, and Client Success to drive pipeline, retention, and expansion.

The role emphasizes strategic leadership, operational rigor, and the use of data, AI, and technology to optimize performance and scale impact in a fast-growing healthcare SaaS environment.

Qualifications

• 12+ years of marketing experience with a strong focus on B2B SaaS
• Proven experience leading teams responsible for pipeline generation and revenue impact
• Healthcare industry experience is a plus

Responsabilités

• Develop and own the comprehensive revenue marketing strategy aligned to revenue goals, including pipeline generation and conversion
• Lead multi-channel campaigns across digital, events, partnerships to drive pipeline
• Oversee demand generation, product marketing, brand, and content strategy
• Partner with Sales and Client Success to align on pipeline targets and revenue attainment
• Manage agency relationships and the marketing budget with ROI accountability
• Leverage data, AI, and marketing technology to optimize performance and scale impact

Connaissances

B2B SaaS

Demand generation

Revenue marketing

Cross-functional leadership

Sales alignment

Formation

Degree or equivalent experience

Outils

Salesforce

Marketing Automation

Description du poste

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.

Rx Savings Solutions (RxSS), part of McKesson's CoverMyMeds business segment, is transforming prescription drug transparency for employers through a proven SaaS benefits point solution that delivers measurable cost savings and improved member outcomes.

We're seeking a Director, Revenue Marketing to be a strategic and results-driven leader responsible for defining and executing the end-to-end revenue marketing strategy to drive pipeline growth, accelerate revenue, and strengthen market positioning. This role builds on the foundation of integrated revenue marketing programs and has ownership across demand generation, product marketing, brand, and content strategy. The Director, Revenue Marketing leads a cross-functional team and works closely with Sales, Product, Client Success, and executive leadership to ensure alignment across the full customer lifecycle—from awareness and acquisition through retention and expansion. The Director, Revenue Marketing will bring a strong balance of strategic leadership, operational rigor, and innovation, leveraging data, technology, and AI to optimize performance and scale impact.

Key Responsibilities

• Develop and own the comprehensive revenue marketing strategy aligned to company revenue goals, including pipeline generation, acceleration, and conversion across the funnel
• Create and operationalize a qualified marketing funnel, ensuring clear alignment to Sales targets and revenue outcomes
• Drive integrated, multi-channel campaigns that generate measurable pipeline and revenue impact
• Partner closely with Sales leadership to align on pipeline targets, account strategy, and revenue attainment
• Ensure marketing strategies support the full customer lifecycle, including acquisition, retention, and expansion
• Partner with Client Success and Commercial teams to develop programs that drive client engagement, retention, and upsell opportunities
• Support development of customer marketing initiatives such as case studies, advisory programs, and client communications

Agency Management & Budget Ownership

• Lead agency strategy and manage external partners to deliver high-quality campaign execution and creative output
• Own and manage the revenue marketing budget, ensuring investment decisions are tied to ROI and pipeline impact
• Track and report on marketing performance against budget and revenue targets

Demand Generation & Campaign Execution

• Lead the planning and execution of integrated campaigns across digital, traditional, events, partnerships, and emerging channels
• Oversee campaigns, thought leadership activation, trade shows, webinars, and programs that generate leads and improve pipeline velocity
• Continuously analyze campaign performance and optimize tactics to improve conversion rates, cost efficiency, and ROI
• Establish clear performance metrics and reporting tied to pipeline contribution and revenue impact

Brand, Content, & Owned Channels

• Lead the development and execution of the company’s brand and content strategy, ensuring consistency across all channels and touchpoints
• Manage owned channels including website, social media, and digital platforms to drive engagement and demand
• Oversee creation and optimization of prospect-facing content, sales enablement materials, and thought leadership assets
• Ensure all marketing programs and campaigns are aligned to brand positioning and messaging strategy

Product Marketing & Market Intelligence

• Oversee product marketing strategy, including positioning, messaging, and go-to-market planning in partnership with Product teams
• Conduct ongoing analysis of market trends, customer insights, and competitive landscape to inform strategy
• Translate product value into compelling narratives that drive differentiation and revenue growth

Technology, AI, & Performance Optimization

• Leverage marketing technology, automation, and AI to scale campaign and content execution and improve targeting, personalization, and efficiency
• Optimize marketing channels and programs through continuous testing, measurement, and iteration
• Own marketing performance reporting, including pipeline, conversion, and revenue attribution metrics

Team Leadership & Cross-Functional Alignment

• Lead and develop a high-performing revenue marketing team, including demand generation, product marketing, and content functions
• Guide team priorities toward high-impact, scalable initiatives aligned to business outcomes
• Partner with Sales, Client Success, Product, and leadership teams to ensure alignment and execution excellence

Position Qualifications

Job Experience

• Degree or equivalent experience, and typically requires 12+ years of marketing experience, with a strong focus on B2B SaaS, demand generation, and revenue marketing, and 4+ years of management experience
• Demonstrated experience leading teams responsible for pipeline generation and revenue impact
• Proven experience in healthcare industry
• Demonstrated success working cross-functional with Sales, Product, and executive leadership in a high-growth environment
• Experience with Salesforce and Marketing Automation / CRM platforms

Preferred Skills / Experience

• Strategic mindset with strong ability to translate business objectives into measurable outcomes
• Deep expertise in integrated marketing, demand generation, and funnel optimization
• Ability to balance strategic leadership with operational execution
• Strong analytical skills with a focus on ROI, conversion metrics, and pipeline performance
• Demonstrated initiative, problem-solving skills, solid judgment, and accustomed to acting with a sense of urgency.
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Driven by curiosity and not afraid to recommend innovative ways to continue to scale and grow the business.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.

Our Base Pay Range for this position

$124,000 - $206,600

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to (United States) [e-mail] or (Canada) [e-mail]. Resumes or CVs submitted to this email box will not be accepted.

Join us at McKesson!