Director, Retail Sales Enablement

RevOps Report; New York (NY); On-site; USD 135,000 - 225,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Comprehensive health benefits

401(k) with company match

Job summary

Cox Automotive is seeking a Director of Retail Sales Enablement to lead the marketing strategy and content execution across dealer groups, OEM partners, and performance manager channels. This role equips internal sales teams and develops external programs to engage enterprise customers.

You will own content ecosystems with AI-backed workflows, drive GTM for enterprise launches, and partner with leadership to accelerate pipeline and retention across the retail portfolio.

Qualifications

• Bachelor's degree in related discipline required.
• 10 years' experience in product marketing, sales enablement, or B2B enterprise marketing.
• 5+ years in senior marketing leadership with enterprise or channel sales enablement ownership.
• 5+ years of people management experience.
• Experience building and managing sales content ecosystems (Seismic/Highspot preferred).
• Active user of AI tools for content creation and enablement workflow optimization.

Responsibilities

• Own the enterprise sales enablement marketing strategy across Cox Automotive's retail portfolio.
• Develop and maintain a library of sales enablement content (pitch decks, ROI calculators, battle cards, case studies).
• Lead governance for enterprise sales content within Axle and Seismic; ensure content is current and findable.
• Partner with Enterprise Sales leadership to embed marketing content into training, onboarding, and enablement programs.
• Develop OEM-specific programs and materials; build enablement tools for performance managers.
• Create external-facing marketing content for enterprise dealer audiences (thought leadership, events).
• Lead GTM planning for enterprise product launches and capability releases.
• Leverage AI to scale content production and improve targeting and workflows.

Job description

About This Role

If you are already tied to an office location, you will continue to follow in-office guidelines as required.

Application Deadline: Wednesday, July 22nd

The Director, Retail Sales Enablement is a newly created role responsible for leading the marketing strategy and content execution that powers Cox Automotive's enterprise sales motion across dealer groups, OEM partners, and performance manager channels. This is a dual-facing role – equally focused on equipping internal sales teams with the tools, content, and training they need to sell effectively, and on developing external-facing content and programs that directly engage enterprise dealer customers and OEM partners.

This role owns the marketing layer of the enterprise sales experience – from the assets that live in Seismic and Axle to the OEM-specific programs, performance manager playbooks, and enterprise dealer narratives that differentiate Cox Automotive's retail portfolio in high-stakes commercial conversations.

The Director will work closely with Enterprise Sales leadership, Sales Business Office, OEM teams, and Performance Managers to deeply understand the enterprise customer journey and translate that understanding into marketing programs that accelerate pipeline, deepen relationships, and support retention. AI fluency is a baseline expectation – both as a tool for accelerating content production at scale and as a strategic lens for helping enterprise customers understand the AI-powered capabilities within the Cox Automotive retail portfolio.

What You\'ll Do

• Own the enterprise sales enablement marketing strategy across Cox Automotive's retail portfolio, with specific focus on dealer groups, OEM partners, and performance manager channels
• Develop and maintain a comprehensive library of sales enablement content – including pitch decks, solution briefs, ROI calculators, battle cards, executive presentations, and case studies – optimized for enterprise selling conversations
• Lead the strategy and governance for enterprise sales content within Axle and Seismic, ensuring content is current, findable, and aligned to sales team workflows
• Partner with Enterprise Sales leadership and the Sales Business Office to embed marketing content and messaging into seller training, onboarding, and ongoing enablement programs
• Develop OEM-specific marketing programs and materials that support Cox Automotive's partnerships and co-marketing opportunities with automotive manufacturers
• Build performance manager enablement tools and content that support their role as a primary relationship owner with enterprise dealer customers
• Create external-facing marketing content for enterprise dealer audiences - including thought leadership, event materials, executive briefing frameworks, and account-based marketing assets
• Lead GTM planning for enterprise-focused product launches and capability releases, ensuring sales teams are equipped to have informed conversations from day one
• Leverage AI tools to scale content production, personalize enterprise marketing outreach, and build smarter sales enablement workflows (including AI-assisted content tagging, search, and recommendation within Seismic/Axle)
• Help enterprise customers understand and articulate the value of AI-powered capabilities within the retail portfolio
• Define and track KPIs that measure sales enablement effectiveness - including content usage, seller engagement, and contribution to pipeline and win rates
• Manage and develop product marketing team members supporting enterprise sales enablement

What\'s in It for You?

Here\'s a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

Who You Are

Minimum

• Bachelor\'s degree in related discipline and 10 years\' experience in product marketing, sales enablement, or B2B enterprise marketing. The right candidate could also have a different combination, such as a master\'s degree and 8 years\' experience; a Ph.D. and 5 years of experience; or 14 years\' experience in a related field.
• 5+ years in a senior marketing leadership role with direct ownership of enterprise or channel sales enablement programs
• 5+ years of people management experience
• Demonstrated experience building and managing sales content ecosystems (Seismic, Highspot, or similar platforms preferred)
• Strong track record of developing content and programs that measurably improve seller effectiveness and enterprise pipeline performance
• Active and strategic user of AI tools - including AI-assisted content creation, personalization, and enablement workflow optimization
• Ability to operate effectively in a 50/50 internal and external-facing role - equally comfortable building tools for sales teams and developing content for enterprise customer audiences
• Strong cross-functional collaboration skills; experience partnering with Enterprise Sales, Sales Business Office, and senior business stakeholders
• Excellent communication skills - written, verbal, and visual - with an ability to build executive-level materials
• Travel: Up to 30% (enterprise customer events, NADA, OEM partner meetings)

Preferred

• PRIORITY CONSIDERATION GIVEN TO CURRENT COX AUTOMOTIVE RETAIL MARKETING TEAM MEMBERS.
• Degree in Marketing, Business, Communications, or related field
• MBA or graduate degree preferred
• Experience marketing to or through OEM or dealer group audiences preferred; automotive industry knowledge a plus

Join the Cox family of businesses and make your mark today!

USD 134,900.00 - 224,900.00 per year

Compensation

Compensation includes a base salary in the range of $134,900.00 - $224,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate\'s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company\'s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.

EOE, including disability/vets