Director, Retail Media Measurement

The Home Depot; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

The Home Depot is seeking a Director of Retail Media Measurement to lead a center of excellence focused on marketing effectiveness across retail media. You will define strategic priorities, roadmap, and oversee measurement products while guiding a team of analysts working with the sales organization.

This is a senior, client-facing role that collaborates with data science, monetization, product, IT, and sales to deliver innovative measurement solutions and drive accountability for campaigns and

Qualifications

• Minimum: eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Bachelor’s degree in analytics, statistics, or marketing preferred.
• 10+ years relevant experience in marketing / media, including at least 4+ years in roles focused on measurement, data & analytics.
• 5+ years leading and motivating teams.
• Experience with full-funnel marketing measurement and retail/brand marketing measurement.
• Experience developing and leading enterprise roadmaps for data-driven analytics and marketing measurement.

Responsibilities

• Builds a center of excellence around retail media measurement and define strategic priorities.
• Lead end-to-end performance measurement including econometric/statistical models and insights generation.
• Collaborate with sales, data science, product, and IT to develop measurement solutions and technologies.
• Oversee or manage measurement products such as cleanroom offerings and an advanced insights platform.
• Communicate measurement approaches and models to clients and internal stakeholders.

Education

Bachelor’s degree in analytics, statistics, or marketing

Tools

MMM / MTA

Job description

Req193949

Position Purpose

The responsibility of the Director, Retail Media Measurement is to develop and lead a center of excellence around retail media marketing effectiveness measurement. This person will define strategic priorities and build a roadmap to advance the retail media measurement framework, measurement products, measurement artifacts including weekly reports, monthly business reviews and quarterly business reviews. The role will oversee or directly manage measurement products like retail media cleanroom offerings and an advanced insights platform. This person will work closely with the sales organization to generate the proper reporting requirements, including custom reporting for top suppliers. This person is responsible for managing a team of analysts who work with the sales organization to develop insights and recommendations from campaign performance and client goals.

This is a highly collaborative, client-facing position. This person will collaborate with cross-functional teams, including sales, media planning, media operations, data science, monetization, audience, IT and product teams, to develop new measurement solutions and technologies that drive improved retail media performance and accountability. This person will be expected to work with clients on measurement needs, capabilities and may be required to explain measurement approach and models.

This position will oversee and manage a team who work with cross-functional stakeholders to deliver best-in-class solutions and define how measurement is used to support key decisions. This person will be accountable for end-to-end performance measurement, (creation of econometric/statistical/machine learning models, analysis of results, stakeholder feedback, etc.), participate in R&D projects and contribute to the innovation of new methods (Machine learning, ad hoc models). Collaborate with cross-functional teams, including media planning, data science, and product teams, to develop new measurement solutions and technologies that drive improved media performance and accountability.

Key Responsibilities

• 25% - Builds Effective Teams - Develop a team who will collaborate with cross-functional stakeholders to ensure that measurement solutions are being carried out in keeping with the larger vision, and to bridge the gap between analytical capabilities and stakeholder needs. Lead the mining, analysis, and interpretation of data to develop actionable insights for complex business challenges.
• 10% - Cross Functional Collaboration - Partner closely with Data Science & Analytics, Retail Media+ & Monetization, Product, Technology, etc. to prioritize stakeholder requirements for dashboard / BI tools.
• 25% - Customer Focus - Collaborate with sales and clients to understand their needs, diagnose gaps within current solutions, and generate buy-in on improvements that will drive meaningful stakeholder value.
• 10% - Drives Results - Steer decisions around methodology to ensure that measurement solutions across the organization adhere to rigorous standards, driving consistency across functions.
• 5% - Project Management - Lead updates to senior leadership on progress against key initiatives on the data & measurement roadmap.
• 25% - Strategic Thinking - Develop and execute the vision and strategy for retail media measurement – identifying the near- and long-term implications for measurement solution design, data governance, technology and ways of working.

Direct Manager/Direct Reports

• This Position typically reports to Sr Director, Digital Monetization
• This Position has various direct reports

Travel Requirements

• Typically requires overnight travel less than 5% of the time.

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications

• Bachelor’s degree in analytics, statistics, or marketing
• 10+ years relevant experience in marketing / media, including at least 4+ years in roles focused on measurement, data & analytics
• 5+ years leading and motivating teams
• Background in full-funnel marketing measurement, including direct experience building out media measurement frameworks. Experience covering retail and brand marketing measurement preferred
• Proven experience developing & leading enterprise roadmaps for data-driven analytics & marketing measurement, preferably over 2+ years
• Experience with using MMM / MTA to drive strategic decision-making
• Direct experience with 1 or more tools / solutions for cross-channel multi-touch attribution analysis required
• Expertise in experimental design, learning agenda development and best practices
• High level of comfort with the marketing technology / ad technology landscape, and how different tools interact to understand channel impact
• A collaborative approach and the ability to triage needs across multiple stakeholders
• A proven leader and a self-starter who can independently lead both strategy and execution, gain internal consensus, and communicate effectively up and down in a cross-functional environment
• Ability to translate technical concepts to a non-technical audience

Minimum Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years Of Work Experience

• 10

Preferred Years Of Work Experience

• 10

Preferred Leadership Experience

• 5

Competencies

• Courage
• Decision Quality
• Builds Effective Teams
• Ensures Accountability
• Instills Trust
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results