Director, Reseller Sales

Asure Software; Tampa (FL); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision, HSA, FSA- All

401K with safe harbor

Employee Stock Purchase Program

Fitness Reimbursement

Self‑Managed PTO

Job summary

Asure Software in the United States is seeking a Director, Reseller Sales to lead a team of Reseller Account Executives, driving revenue growth, product adoption, and strong client relationships across our service bureau and reseller base. The role emphasizes coaching, pipeline discipline, strategic planning, and cross‑functional collaboration with Sales, Marketing, and Product teams.

This senior leadership position supports hybrid work from hub offices including Tampa, and requires a proven

Qualifications

• Bachelor’s degree preferred.
• 10+ years in HCM, SaaS, reseller, partner, account management, client success, or sales leadership roles preferred.
• Proven track record of revenue growth, retention, cross-sell and client satisfaction objectives.

Responsibilities

• Lead, coach, and develop a team of Reseller Account Executives to achieve revenue, product adoption, client satisfaction, and retention goals.
• Set clear performance expectations, inspect pipeline and account activity, provide regular feedback, and create development plans that improve selling effectiveness and client engagement.
• Own team revenue performance for assigned service bureau and reseller clients, including year-over-year growth, cross-sell opportunities, expansion strategy, and forecast accuracy.
• Establish consistent account planning practices with expansion opportunities, product adoption priorities, market trends, compliance, and relationship strategies.
• Partner with Sales, Marketing, Client Services, Product, Implementation, and other teams to support client needs and improve partner experience.
• Build and maintain strategic relationships with key reseller and service bureau clients, as an executive point of contact.
• Analyze client performance, adoption trends, pipeline health, and market conditions to identify growth opportunities.
• Support sales enablement, product demonstrations, training initiatives, and messaging for Asure products and services.
• Promote positive relationships with clients, partners, vendors, and internal stakeholders; model professionalism and accountability.
• Present performance updates, forecasts, business reviews, and strategic recommendations to senior leadership.

Skills

Leadership

Coaching

Revenue growth

Account management

Cross-functional collaboration

Communication

Sales strategy

Forecasting

Time management

CRM skills

Education

Bachelor’s degree

Tools

Salesforce

Microsoft Office

Job description

Whowe are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their "Human Capital" to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

This is a hybrid position and can be based in any of Asure's hub office locations including Austin, TX; Santa Ana, CA; Burlington, VT; Cherry Hill, NJ; Rochester, NY; Tampa, FL; or Nashville, TN.

How you will contribute

The Director, Reseller Sales, is responsible for leading, coaching, and developing a team of Reseller Account Executives focused on growing revenue, expanding product adoption, and strengthening relationships across Asure’s service bureau and reseller client base. This leader owns team performance against revenue and retention objectives, drives consistent account planning and execution, and partners cross-functionally to ensure clients receive strategic guidance, effective solutions, and a high-quality experience.

Major Duties and Responsibilities

• Lead, coach, and develop a team of Reseller Account Executives to achieve individual and team revenue, product adoption, client satisfaction, and retention goals.
• Set clear performance expectations, inspect pipeline and account activity, provide regular feedback, and create development plans that improve selling effectiveness and client engagement.
• Own team-level revenue performance for assigned service bureau and reseller clients, including year-over-year growth, cross-sell opportunities, expansion strategy, and forecast accuracy.
• Establish and reinforce consistent account planning practices, ensuring each client plan includes expansion opportunities, product adoption priorities, market trends, compliance considerations, and relationship strategies.
• Partner with Sales, Marketing, Client Services, Product, Implementation, and other internal teams to support client needs, resolve escalations, and improve the overall partner and reseller experience.
• Build and maintain strategic relationships with key reseller and service bureau clients, serving as an executive point of contact and advocating for long‑term success.
• Analyze client performance, adoption trends, pipeline health, and market conditions to identify growth opportunities and operational improvements.
• Support sales enablement, product demonstrations, training initiatives, and messaging that help the team effectively position Asure products and services.
• Promote positive relationships with clients, partners, vendors, distributors, and internal stakeholders while modeling professionalism, accountability, and client advocacy.
• Prepare and present performance updates, forecasts, business reviews, and strategic recommendations to senior leadership.

Required Qualifications

• Bachelor’s degree preferred.
• 10+ years of experience in HCM, SaaS, reseller, partner, account management, client success, or sales leadership roles preferred.
• Prior experience leading, coaching, and developing quota‑carrying account management or sales professionals.
• Proven track record of achieving revenue growth, retention, cross‑sell, product adoption, and client satisfaction objectives.
• Strong business acumen with the ability to analyze client needs, market trends, compliance impacts, pipeline data, and performance metrics.
• Excellent leadership, communication, presentation, negotiation, and relationship management skills.
• Ability to influence cross‑functional teams, manage escalations, and align internal resources to support client outcomes.
• Highly organized, self‑motivated, accountable, and comfortable operating in a fast‑paced, performance‑driven environment.
• Proficient computer skills, including Microsoft Office Suite and Salesforce or similar CRM systems.
• Must have a valid U.S. Driver’s License to be eligible for hire.

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long‑Term Disability, and Short‑Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self‑Managed PTO

Our Mission

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

• Helping customers grow by getting the most from their human capital.
• Helping our employees grow personally and professionally.
• Growing relationships in our communities that inspire goodness.
• Grow shareholder value

Our Vision

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

Our Values

Reflect who we are and what we stand for as a company.

• Embrace Change
• Lead with Integrity
• Own the Outcome
• Deliver Awesome
• Be a Good Human

We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time.

NO AGENCIES PLEASE

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.