Director, Pursuit & Business Development

Cushman & Wakefield; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

A leading real estate services firm is seeking a Director of Pursuit & Business Development to drive strategic marketing initiatives and support business development efforts in the Logistics and Industrial team. The ideal candidate will oversee marketing campaigns, develop impactful proposals, and analyze market dynamics to enhance visibility and success. This role requires strong strategic thinking and project coordination skills.

Qualifications

• Proven experience in business development and marketing within real estate or related industries.
• Strong analytical skills to assess market dynamics and audience engagement.
• Ability to create compelling marketing materials and presentations.

Responsibilities

• Drive strategic marketing initiatives for logistics and industrial projects.
• Oversee the full lifecycle of marketing campaigns to support business development.
• Collaborate on the development of pitch materials for securing new business.

Skills

Strategic thinking

Marketing strategy

Project coordination

CRM optimization

Tools

Cushman & Wakefield's CRM platform

Job description

Overview

Job Title: Director, Pursuit & Business Development

Job Description Summary

The Director of Pursuit & Business Development plays a critical role in driving strategic marketing initiatives, pursuit efforts, and business development activities for the Logistics and Industrial team. This role is responsible for shaping go-to-market strategies, overseeing campaign execution, and supporting the team in securing new business opportunities through compelling proposals and presentations. The role blends strategic thinking, creative oversight, and cross-functional coordination to enhance the visibility and success of our property listings and service offerings.

Job Description

About the role:

• Serve as a strategic lead for business pursuits, pitch management, marketing strategy, and project coordination across all logistics and industrial projects.

• Design and implement integrated marketing and brand strategies tailored to individual projects, while aligning with the broader company objectives.

• Oversee the full lifecycle of marketing campaigns — from strategic planning and creative development to execution.

• Collaborate on the development of high-impact pitch materials, including proposals and presentations, to support the team in securing new leasing and sales mandates.

• Manage project timelines, campaign tools, and performance tracking systems, delivering actionable insights and recommendations to improve project outcomes.

• Support communication efforts across projects, including content development, media outreach, and event planning.

• Utilize and optimize the company's CRM system (Cushman & Wakefield's platform) to enhance marketing effectiveness, track leads, and drive revenue opportunities.

• Maintain a deep understanding of industry trends, real estate market dynamics, customer personas, and evolving user needs within the logistics and industrial space.

• Analyze how target audiences engage with marketing efforts and recommend strategies to improve reach and effectiveness.

• Perform additional duties as required in support of business development and pursuit goals.