Director, Public Relations

Brobston Group; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

Armani Group, a leading fashion and luxury house, seeks a senior communications executive to oversee US press, digital content, and PR for Giorgio Armani brands. Drive media coverage across print and digital, secure stories, and shape campaigns to grow brand relevance in the US market.

Build relationships with editors, influencers, and industry leaders; coordinate events and collaborations; work with Milan HQ to align press releases. A college degree and 8–10 years in PR are required.

Qualifications

• College degree required.
• 8–10 years of experience in PR.

Responsibilities

• Develop and nurture strategic relationships with press contacts—digital & print, and influencers in each brand.
• Ensure impactful product placements and covers within publications and digital media.
• Monitor editorial coverage and adjust strategy to boost visibility.
• Define, develop and present PR seasonal initiatives for all brands.
• Coordinate and secure press for events, store openings, collaborations, campaigns and key moments.
• Lead guest list and photographer management for brand events (runway shows, activations, in-store events).
• Collaborate with Milan HQ and international press to improve distribution of samples and coverage.
• Develop English language press releases with Milan HQ alignment.
• Cultivate creator relationships for dressing and gifting opportunities to enhance brand relevance.
• Coordinate with VIPs to secure celebrity coverage and feature stories.

Skills

Public relations

Media outreach

Strategic relationships

Campaign planning

Education

College degree

Tools

MS Word

MS Excel

MS PowerPoint

Job description

The Armani Group is one of the leading fashion and luxury goods groups in the world today with 10,500 direct employees, 12 production plants and more than 2,704 boutiques in 60 countries around the world. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home interiors, fragrances and cosmetics under a range of brand names: Giorgio Armani, Emporio Armani, A X Armani Exchange, Armani / Casa and Armani Ristorante.

Description of Responsibilities:

Oversee and direct all US press, digital content/relationships and public relations activities for all Giorgio Armani Corporation brands and businesses - including but not limited to Giorgio Armani, Armani Prive, Emporio Armani, A X Armani Exchange, Armani / Casa, Armani / Ristorante, and Armani Residences. Increase brand awareness, promote collection launches, support business goals through securing stories, editorial and content through all media outlets both in print & digital, content creators, industry key opinion leaders as well as up and coming influencers/stylists in all categories. Develop and implement PR strategies to raise awareness, appeal to a younger & new audience and create relevance for the Giorgio Armani brands and product offerings. Monitor and continually build on the strategic vision of public relations as per both the local business strategies and GA SPA public relations directives. Implement effective public relations plans for all brands, new collection launches and special projects/events, as well as VIP coverage placements both in print and digital.

Overview of Critical Duties:

• Develop and nurture strategic relationships with all press contacts - digital & print, as well as the relevant and up & coming opinion leaders in the industry for each brand
• Ensure impactful product placements, covers, feature stories within all publications & digital - for all brands
• Monitor the editorial standing & coverage for all brands, implementing strategy to continually enhance visibility and impact both print and digital
• Define, develop and present PR seasonal initiatives for all brands
• Implement tactical plans to secure brand positioning and serve overall business objectives
• Coordinate and secure press for special events, store openings, cultural collaborations, campaign launches, key brand moments, and more
• Lead guest list and photographer management for brand events including runway shows, regional activations, in-store events, and more - for all brands
• Collaborate with Milan HQ and other international press offices to increase efficiency and proper distribution of samples to all prioritized publications and KOL dressing opportunities
• Collaborate with Milan HQ to develop English language & regional press releases
• Cultivate creator relationships and secure impactful dressing and gifting placements to enhance brand awareness and cultural relevance - for all brands
• Coordinate with VIP to secure celebrity coverage including getting ready stories
• Strategize with the business side as well as the communication team to support the 360 seasonal strategy, product alignment and storytelling to maintain a unified and cohesive message for each brand
• Keep Global head of communications, as well as SVP of communications informed of all industry news
• Support GA Beauty on guidance and input from the fashion side for their dressing opportunities and projects; liaise with the licensee teams to align their strategies with the fashion side

BACKGROUND/EXPERIENCE:

• Computer proficiency (MS Word, MS Excel, MS PowerPoint)
• College degree required
• At least 8-10 years of experience in the field

The selected candidate will receive a salary of USD $120,000 to $140,000, plus bonus eligibility. Final compensation will be based on relevant skills, experience, education, and certifications.