Director, Public Relations

Archer; Memphis (TN); On-site; USD 80,000 - 115,000; Full time

Job summary

Archer, a independent communications firm, seeks a PR lead to guide client portfolios and build lasting relationships with journalists and influencers.

You will craft integrated communications strategies, identify timely opportunities, and lead earned media programs that align with marketing and business objectives while writing press materials and executive messaging.

Qualifications

• Proven ability to counsel clients and present strategies.
• Deep understanding of culture and modern media landscapes.
• Experience leading B2B and B2C campaigns.
• Strong relationships with trade, business and national media.
• Ability to collaborate with strategy, creative, media and digital teams.
• Outstanding writing and storytelling skills.

Responsibilities

• Serve as PR lead for a client portfolio, providing strategic counsel.
• Develop integrated communications strategies with cross-functional teams.
• Spot cultural moments and opportunities for earned media relevance.
• Lead earned media programs to support marketing and business goals.
• Write/edit press materials, pitches, bylines, and exec messaging.
• Build relationships with journalists and influencers, actively pitching stories.
• Identify proactive storytelling ideas to elevate client brands.
• Lead media training and crisis communications as needed.
• Participate in new business opportunities.

Skills

Client counseling

Media relations

Strategic thinking

Integrated communications

Strong writing

Cross-functional collaboration

Storytelling

Job description

What You’ll Do:

• Serve as the PR lead for a portfolio of clients, providing strategic counsel and building client relationships
• Develop integrated communications strategies in partnership with strategy, creative, media, social, and account teams
• Spot cultural moments and newsworthy opportunities that help our clients earn timely and authentic attention
• Lead the development and execution of earned media programs that support broader marketing and business objectives
• Write and edit press releases, media pitches, bylines, executive messaging, and other communications materials
• Build and maintain relationships with journalists, editors, influencers, and industry partners while actively pitching stories
• Identify newsworthy opportunities and develop proactive storytelling ideas that elevate client brands
• Lead media training and crisis communications efforts as needed
• Participate in new business opportunities

What We’re Looking For:

• Strong client counseling and presentation skills
• A sharp understanding of culture and the modern media landscape, with the ability to identify opportunities that go beyond traditional PR tactics
• Significant experience leading both B2B and B2C campaigns
• Strong relationships with trade, business and national media, with the ability to build credibility in new industries quickly
• Experience collaborating with cross-functional teams, including strategy, creative, media, digital and account service
• Exceptional writing skills
• Proven success securing earned media coverage and building relationships with journalists
• Ability to think strategically while remaining comfortable executing the work.
• Curious, collaborative, and solutions-oriented

Archer believes in making the complex simple, and the simple exceptional. As an independent communications firm of independent thinkers, Archer has helped transform businesses and build brands since 1952. Employee-owned and start-up-minded, Archer is a nimble partner to clients across industries, driving measurable results through meaningful public relations, creative, media, digital and strategy development.