Director, Promotions and Loyalty Strategy

dentsu; Detroit (MI); Hybrid; USD 113,000 - 145,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle, a leading data-driven marketing agency, seeks a Director of Loyalty and Promotions Strategy to design next-generation loyalty programs for global brands across retail, CPG, and travel. You will guide strategy, program design, and roadmaps with cross-functional teams in a fast-paced consulting-like environment.

You will leverage loyalty, retention, CRM, and customer experience expertise to deliver measurable business impact, build client relationships, and establish thought leadership in

Qualifications

• 7+ years of experience in a strategic role at a management consulting firm, strategic marketing agency, or in marketing strategy / customer strategy leadership for a Fortune 500 company.
• Demonstrated expertise in loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, and CRM.
• Strategic thinker with strong PowerPoint storytelling skills and ability to engage senior clients; data-driven recommendations.

Responsibilities

• Lead consulting engagement delivery in partnership with cross-functional teams across discovery, strategy, program design, UX, business case, and road-mapping.
• Leverage loyalty, retention, CRM, and customer experience expertise to deliver significant client value.
• Define strategies that create moments of engagement across the customer lifecycle to build emotional brand connections.
• Utilize data analytics to inform opportunities, define the business case, and outline success measures.
• Develop client relationships and establish influence with key decision makers; lead engagement teams and clients.

Job description

**Job Description:*****We welcome remote candidates based in the continental United States*** Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu. **Job Description:** The Director, Loyalty and Promotions Strategy will lead in designing next generation, interactive loyalty that enable our clients to build strong, enduring relationships with their most valued consumers. By combining marketing expertise, business analysis, and problem solving you will set the strategic direction and program definition for clients that include leading global brands across a variety of verticals, including retail, CPG, restaurant, finance, regulated industries, and travel. You will work collaboratively across a team of strategy colleagues and cross-functional team members in delivering comprehensive consulting engagements across dynamic portfolio of clients. You will be joining an innovative and growing team that uniquely combines the strategic acumen of a consulting firm with the creative flair of a marketing agency. We are passionate about delivering great work that is actionable and valuable to clients and this role will play significant role in driving our continued growth and leadership in the market. **Responsibilities:*** Lead consulting engagement delivery in partnership with a cross-functional team across phases that include discovery, strategy, program design, user experience, business case, and road-mapping* Utilize your expertise and experience across disciplines of loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver significant client value* Focus on defining strategies that create moments of engagement across the customer lifecycle that drive sustainable, emotional connections between the consumer and brand* Utilize data and analytics to inform program opportunity, define the business case, and outline success measures* Create strong internal partnership with cross-functional team members – building collaboration that spans the disciplines of creative, technology, data insights, and account management* Develop strong client relationships and establish influence with key client decisions makers* Build and maintain subject expertise across the loyalty domain - including trends, best practices, and thought leadership **Qualifications:*** 7+ years of experience in a strategic role at a management consulting firm, strategic marketing agency, or in marketing strategy / customer strategy leadership for a Fortune 500 company* Demonstrated experience and expertise in a combination of the following disciplines: loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, and CRM* Strategic thinker able to derive and synthesize insights to provide comprehensive analysis and actionable recommendations for impactful client-facing deliverables* Accomplished in combining creativity and critical analysis to storyline recommendations to marketing leaders - leveraging well-developed PowerPoint skills to create compelling presentations with a strong narrative and effective communication skills to engage senior clients* Demonstrated analytical approach – with strong quantitative skill set to derive data-driven recommendations, inform the financial business case, and evaluate program performance* Highly collaborative, with strong leadership ability -- combining the toolset and presence to lead both engagement team and clients alike* Proven growth mindset – eager and fast to learn, adept in taking on new challenges, and committed to enabling continuous improvement* Diligent, disciplined, and accountable - comfortable in performing at a high-level in a dynamic, sometimes ambiguous, deadline-driven environment The annual salary range for this position is $113,000-$145,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: • Medical, vision, and dental insurance,• Life insurance,• Short-term and long-term disability insurance,• 401k,• Flexible paid time off,• At least 15 paid holidays per year,• Paid sick and safe leave, and• Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.