A leading digital marketing firm in the United States is seeking a Director of Programmatic Media & ABM to lead the strategy and execution of programmatic advertising and account-based marketing. The ideal candidate will have over 10 years of experience in digital media, proven leadership skills, and a deep understanding of the programmatic ecosystem. This key role is responsible for guiding media strategies that directly support business growth while ensuring cross-channel optimization and high ROI. Competitive compensation and a culture of innovation await the right candidate.
Qualifications
10+ years of experience in programmatic media, digital media strategy or ad tech.
Successful management of high-performing teams.
Hands-on knowledge of multiple DSPs and programmatic ecosystems.
Responsibilities
Define and own the programmatic media and ABM strategy across accounts.
Lead a team of campaign managers, including hiring and performance management.
Own overall programmatic performance across portfolios of accounts.
Skills
Advanced Programmatic & ABM Strategy
Business & Financial Acumen
Data-Driven Decision Making
Client & Executive Communication
Change Management
Adaptability & Innovation
Tools
Excel
PowerPoint
PowerBI
Job description
A leading digital marketing firm in the United States is seeking a Director of Programmatic Media & ABM to lead the strategy and execution of programmatic advertising and account-based marketing. The ideal candidate will have over 10 years of experience in digital media, proven leadership skills, and a deep understanding of the programmatic ecosystem. This key role is responsible for guiding media strategies that directly support business growth while ensuring cross-channel optimization and high ROI. Competitive compensation and a culture of innovation await the right candidate.