Director, Programmatic

Publicis Groupe; Chicago (IL); On-site; USD 97,375 - 139,965; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401k

Flexible time off

Job summary

Publicis Groupe is looking for a Director, Programmatic to oversee programmatic strategy and execution, ensuring campaigns meet client goals. You will collaborate with various teams and provide insights while fostering a culture of innovation and performance. This hybrid role involves three days in-office each week, reporting to the VP, Programmatic.

Ideal candidates will bring extensive experience in digital media, particularly in programmatic buying, along with strong leadership skills. The position offers a comprehensive benefits package and a competitive salary range between $97,375 and $139,965 annually.

Qualifications

• 7+ years in digital media; 4+ years in programmatic buying.
• Expertise in DSPs and DMPs.
• Experience managing teams and accounts.

Responsibilities

• Lead programmatic strategies and campaign execution.
• Mentor junior team members for career development.
• Analyze campaign data to inform optimization strategies.

Skills

Programmatic buying

Campaign management

Leadership

Data analysis

Excel proficiency

PowerPoint proficiency

Job description

Overview

As Director, Programmatic, you will oversee your teams’ programmatic strategy and execution, ensuring campaigns meet client goals and deliver exceptional outcomes. You will manage team dynamics and foster collaboration and innovation to guide operational excellence. Being an important client partner, you will provide strategic insights and ensure seamless communication across teams and partners.

This role emphasizes resource optimization, process improvement, and maintaining performance levels to support client success. You will help enhance the agency’s programmatic capabilities while nurturing team growth and driving impactful outcomes.

This is a hybrid role, requiring three days in-office each week. You will report to the VP, Programmatic.

Responsibilities

• Serve as the strategic lead for one or more programmatic accounts, ensuring campaign strategies align with client goals and deliver measurable outcomes.
• You will be an important liaison between programmatic teams and senior clients, providing insights and recommendations to guide decision-making.
• You will mentor Associate Directors, Supervisors and associates, fostering a collaborative environment focused on performance and professional development.
• Collaborate with cross‑departmental teams to ensure seamless integration of programmatic campaigns with overarching media strategies.
• Develop and implement process enhancements to improve operational efficiency, campaign performance, and team collaboration.
• Establish communication and engagement with data, technology, and media partners, driving innovation and ensuring access to the best solutions.
• Analyze campaign data to provide relevant insights that inform optimization strategies and future planning.
• Support resource management, identifying capacity needs, and supporting leadership in staffing and workload allocation decisions.
• Support senior leadership in forecasting programmatic trends, financial planning, and growth plans for the team.
• Lead client presentations, delivering high‑quality reports and strategic updates on campaign progress, performance, and opportunities.
• Stay informed about industry trends, emerging platforms, and regulatory updates to adapt strategies and maintain compliance.

Qualifications

• 7+ years of experience in digital media, with at least 4+ years specializing in programmatic buying, campaign management, and optimization.
• Expertise in programmatic advertising, including an expert understanding of Demand‑Side Platforms (DSPs), Data Management Platforms (DMPs), and cross‑channel media strategies.
• 3+ years of leadership experience, with a focus on managing teams and fostering career development.
• Experience managing multiple accounts, including strategic planning, execution, and optimization.
• Able to translate complex programmatic strategies into applicable insights for clients and company partners.
• Advanced proficiency in Excel (can perform complex functions such as data analysis and modeling) and PowerPoint (creating impactful client presentations).
• Experience leading cross‑departmental collaboration, integrating insights from media strategy, analytics, and creative teams to find cohesive solutions.
• A focus on growth and process improvement, ensuring results for clients and operational efficiency.
• Understanding of the digital advertising landscape, including emerging trends and technologies, with the ability to identify and implement new opportunities.

Notable Milestones

• Ensure financial and client success across a broad range of client accounts within the office.
• Lead presentations and strategic discussions during the new business process.
• Contribute to the development of the agency’s vision and annual goals for the programmatic team.
• Ensure successful execution of workstreams that align with the agency’s strategic objectives.
• Collaborate with PHM account leads to drive client deliverables and programmatic growth.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401k, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $97,375 - $139,965 annually.

All your information will be kept confidential according to EEO guidelines.