Director, Programmatic

Publicis Groupe ANZ; Chicago (IL); Hybrid; USD 97,375 - 139,965; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe ANZ is seeking a Director, Programmatic in Chicago to lead programmatic strategy and execution for client campaigns. This hybrid position focuses on managing team dynamics, optimizing resources, and providing strategic insights to ensure client success.

The ideal candidate will have over 7 years of experience in digital media, with a minimum of 4 years in programmatic buying. The role requires strong communication skills and expertise in data management platforms.

Benefits include comprehensive medical, dental, and vision coverage, flexible time off, and a competitive salary range of $97,375 - $139,965 annually.

Qualifications

• 7+ years of experience in digital media with a focus on programmatic buying.
• Strong expertise in DSPs and DMPs.
• 3+ years of leadership experience managing teams.

Responsibilities

• Oversee programmatic strategies and execution for client campaigns.
• Collaborate across departments to integrate media strategies.
• Analyze campaign performance data to inform future strategies.

Skills

Programmatic buying

Digital media strategy

Leadership and team management

Excel

Client communication

Data analysis

Job description

Overview

As Director, Programmatic, you will oversee your teams’ programmatic strategy and execution, ensuring campaigns meet client goals and deliver exceptional outcomes. You will manage team dynamics and foster collaboration and innovation to guide operational excellence. Being an important client partner, you will provide strategic insights and ensure seamless communication across teams and partners.

This role emphasizes resource optimization, process improvement, and maintaining performance levels to support client success. You will help enhance the agency’s programmatic capabilities while nurturing team growth and driving impactful outcomes.

This is a hybrid role, requiring three days in-office each week. You will report to the VP, Programmatic.

Responsibilities

• Serve as the strategic lead for one or more programmatic accounts, ensuring campaign strategies align with client goals and deliver measurable outcomes.
• You will be an important liaison between programmatic teams and senior clients, providing insights and recommendations to guide decision-making.
• You will mentor Associate Directors, Supervisors and associates, fostering a collaborative environment focused on performance and professional development.
• Collaborate with cross‑departmental teams to ensure seamless integration of programmatic campaigns with overarching media strategies.
• Develop and implement process enhancements to improve operational efficiency, campaign performance, and team collaboration.
• Establish communication and engagement with data, technology, and media partners, driving innovation and ensuring access to the best solutions.
• Analyze campaign data to provide relevant insights that inform optimization strategies and future planning.
• Support resource management, identifying capacity needs, and supporting leadership in staffing and workload allocation decisions.
• Support senior leadership in forecasting programmatic trends, financial planning, and growth plans for the team.
• Lead client presentations, delivering high‑quality reports and strategic updates on campaign progress, performance, and opportunities.
• Stay informed about industry trends, emerging platforms, and regulatory updates to adapt strategies and maintain compliance.

Qualifications

• 7+ years of experience in digital media, with at least 4+ years specializing in programmatic buying, campaign management, and optimization.
• Expertise in programmatic advertising, including an expert understanding of Demand‑Side Platforms (DSPs), Data Management Platforms (DMPs), and cross‑channel media strategies.
• 3+ years of leadership experience, with a focus on managing teams and fostering career development.
• Experience managing multiple accounts, including strategic planning, execution, and optimization.
• Able to translate complex programmatic strategies into applicable insights for clients and company partners.
• Advanced proficiency in Excel (can perform complex functions such as data analysis and modeling) and PowerPoint (creating impactful client presentations).
• Experience leading cross‑departmental collaboration, integrating insights from media strategy, analytics, and creative teams to find cohesive solutions.
• A focus on growth and process improvement, ensuring results for clients and operational efficiency.
• Understanding of the digital advertising landscape, including emerging trends and technologies, with the ability to identify and implement new opportunities.

Notable Milestones

• Ensure financial and client success across a broad range of client accounts within the office.
• Lead presentations and strategic discussions during the new business process.
• Contribute to the development of the agency’s vision and annual goals for the programmatic team.
• Ensure successful execution of workstreams that align with the agency’s strategic objectives.
• Collaborate with PHM account leads to drive client deliverables and programmatic growth.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401k, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $97,375 - $139,965 annually.

All your information will be kept confidential according to EEO guidelines.