Director, Product Public Relations (Remote) Job at CrowdStrike, Inc. in Austin

CrowdStrike, Inc.; Austin (TX); Remote; USD 130,000 - 180,000; Full time

Job summary

A leading cybersecurity company is seeking a Director of Product Public Relations. This role will shape narratives for the Falcon platform, directing PR strategies that align with business initiatives. Ideal candidates will excel in crafting messaging and overseeing media relations, contributing to organizational growth and market positioning.

Qualifications

• 15+ years of experience in public relations with a focus on technology.
• Proven management experience in high-growth companies.
• Strong communication skills and media relationship proficiency.

Responsibilities

• Develop PR strategies that support business objectives.
• Refine platform narratives to communicate customer value.
• Lead media campaigns and manage the product PR team.

Skills

Simplifying complex concepts

Impactful writing

Building media campaigns

Proactive mindset

Collaboration with teams

Thriving under pressure

Job description

About the Role:

As the Director of Product Public Relations, you will shape and amplify the Falcon platform narrative to support go-to-market strategies and propel CrowdStrike’s next phase of growth. Reporting to the Senior Director of Public Relations and Media Strategy, this role requires a results-driven cybersecurity PR expert skilled at translating complex technical concepts into compelling messaging and earned media that clearly communicates the customer value of the Falcon platform.

The ideal candidate is a strategic thinker and bold storyteller who excels at differentiating products in a competitive market. You will oversee the strategy and execution of product public relations efforts, driving clear narratives in the market that align with business priorities.

CrowdStrike views public relations and media as strategic enablers of the business. You will have access to an executive team that is fully committed to strategic communications and heavily invested in the success of the program. This is an excellent opportunity to join a world-class communications program and help shape its continued and future success.

What You’ll Do:

• Develop and execute a results-driven platform PR strategy that supports go-to-market initiatives and aligns with core business objectives.

• Refine and amplify CrowdStrike’s platform narrative, ensuring it clearly articulates customer value and competitive differentiation.

• Collaborate with the Global Head of Communications, Sr. Director of Public Relations and Media Strategy and product marketing to act as the bridge between technical teams and external audiences, ensuring complex technical details across product lines are distilled into clear stories that articulate real-world platform value.

• Own every aspect of product PR with a strategic lens – from driving product-focused media profiles to thought leadership and awards.

• Lead the product PR team to drive impactful results.

• Work closely with the Sr. Director of Public Relations and Media Strategy to equip domestic and international agencies with the narrative and assets to drive results that matter.

What You’ll Need:

• A proven ability to simplify complex technical concepts into clear, engaging messaging and earned media that articulates customer value and highlights competitive differentiation.

• Mastery of impactful writing. From press releases to thought leadership content, come with a PoV that drives narrative, clearly articulates value and defines markets.

• Demonstrable success in building product-focused media campaigns that align with core business goals and deliver measurable results.

• A proactive, never satisfied mindset – constantly thinking about how we can tell the platform story in a differentiated and dynamic way.

• Experience working seamlessly with product, technical and marketing teams to align efforts, connect the dots, and drive meaningful impact across the organization.

• Ability to thrive in high-pressure situations, seeing challenges as opportunities to innovate and excel.

• A lead from the front mentality – both putting the product PR team in a position to succeed while getting your hands dirty and doing the work individually.

Additional Qualifications:

• 15+ years of experience in creating and executing on technically-focused public relations initiatives designed to drive narrative and impact.

• Extensive proven management experience in a high-growth cybersecurity company. Agency experience is a plus.

• Excellent written and oral communications skills.

• The ability to breakdown and translate nuanced, complex technical issues into compelling narratives that translate into impactful media coverage.

• Current experience managing media relationships and a network of media contacts.

• Highly capable and comfortable in large, high-growth, fast-paced organizations.

• Ability to stay on top of industry trends, including new platforms/media, competitor activities, and current and emerging influencers.

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PandoLogic. Category:Marketing & Biz Dev, Keywords:Product Marketing Director, Location:Austin, TX-78703