Director, Product Marketing (Remote - Florida, USA)

Jobgether; Orlando (FL); Remote; USD 120,000 - 160,000; Full time

Job summary

A leading company in healthcare technology is seeking a Director of Product Marketing to lead strategic initiatives that enhance product awareness and adoption. This role involves crafting compelling messaging, executing go-to-market strategies, and collaborating across teams. The ideal candidate will have extensive B2B marketing experience, particularly in SaaS or healthcare, and a strong analytical mindset.

Benefits

Competitive salary in a fast-paced, growth-oriented environment

Matching 401(k) with immediate vesting

Comprehensive medical, dental, vision, life, and short-term disability insurance

Supportive and collaborative team culture

Opportunities for professional development and leadership

Inclusive workplace committed to diversity and equal opportunity

Qualifications

• 7+ years of B2B product marketing experience, ideally in healthcare technology or SaaS.
• Proven track record of executing product marketing strategies that drive measurable results.
• Excellent communication and project management skills.

Responsibilities

• Own and execute go-to-market strategies for new products and features.
• Develop clear product positioning, messaging, and use cases.
• Conduct market, competitor, and customer research to identify trends.

Skills

Content strategy

ABM

Multichannel campaigns

Buyer journey mapping

Analytical mindset

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Marketing Cloud

Google Analytics

WordPress

Figma

Pendo

Job description

About Jobgether:

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

One of our companies is currently looking for a Director, Product Marketing in Florida, United States.

This strategic role will lead the development and execution of product marketing initiatives that drive awareness, engagement, and adoption of healthcare technology solutions. You’ll be responsible for crafting compelling product messaging, creating go-to-market strategies, and collaborating across departments to align product positioning with business goals. You’ll act as a key connector between product, sales, and marketing, using insights from market research and customer feedback to inform campaign development and optimize performance. This is a hands-on leadership opportunity ideal for a data-driven, creative marketer with experience in B2B SaaS or healthcare technology.

Accountabilities:

• Own and execute go-to-market strategies for new products and features, ensuring alignment from awareness to retention
• Develop clear product positioning, messaging, and use cases across a diverse portfolio
• Conduct market, competitor, and customer research to identify trends and opportunities
• Build and maintain detailed buyer and user personas, tracking behavior and decision-making processes
• Collaborate with sales and account teams to develop enablement tools, talk tracks, and playbooks
• Support the creation of thought leadership content to elevate brand authority
• Track key performance indicators for product marketing initiatives and optimize based on results

• 7+ years of B2B product marketing experience, ideally in healthcare technology or SaaS
• Proven track record of executing product marketing strategies that drive measurable results
• Strong grasp of content strategy, ABM, multichannel campaigns, and buyer journey mapping
• Familiarity with tools such as Salesforce, Marketing Cloud, Google Analytics, WordPress, Figma, and Pendo
• Bachelor's degree in Marketing, Business, Communications, or related field
• Excellent communication and project management skills with the ability to simplify complex topics
• Analytical mindset and a proactive, self-starter attitude with strong organizational skills

• Competitive salary in a fast-paced, growth-oriented environment
• Matching 401(k) with immediate vesting
• Comprehensive medical, dental, vision, life, and short-term disability insurance
• Supportive and collaborative team culture
• Opportunities for professional development and leadership
• Inclusive workplace committed to diversity and equal opportunity

Jobgether Hiring Process Disclaimer

This job is posted on behalf of one of our partner companies. If you choose to apply, your application will go through our AI-powered 3-step screening process, where we automatically select the 5 best candidates.

Our AI thoroughly analyzes every line of your CV and LinkedIn profile to assess your fit for the role, evaluating each experience in detail. When needed, our team may also conduct a manual review to ensure only the most relevant candidates are considered.

Our process is fair, unbiased, and based solely on qualifications and relevance to the job. Only the best-matching candidates will be selected for the next round.

If you are among the top 5 candidates, you will be notified within 7 days.
If you do not receive feedback after 7 days, it means you were not selected. However, if you wish, we may consider your profile for other similar opportunities that better match your experience.

Thank you for your interest!

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