Director, Product Marketing - Health & Benefits

Millinocket Regional Hospital; Maine; Remote; USD 165,000 - 220,000; Full time

Job summary

A leading financial technology company is seeking a Director of Product Marketing to lead the go-to-market strategy for its health and benefits products. The ideal candidate has over 10 years of experience in B2B marketing, particularly in fintech or healthcare. This role involves owning product positioning, leading marketing teams, and leveraging AI for campaigns. Competitive compensation, including a base pay range of $165,000 to $220,000, is offered, along with comprehensive benefits.

Benefits

Health, dental, and vision insurance

Retirement savings plan

Paid time off

Tuition reimbursement

Qualifications

• 10+ years of experience in product marketing with a focus on healthcare or fintech.
• Proven success in leading product marketing teams and driving revenue impact.
• Strong operational instincts and experience in scaling systems.

Responsibilities

• Own positioning and go-to-market strategy for the Health & Benefits portfolio.
• Lead a team responsible for launches and sales enablement.
• Translate complex updates into tools that empower sales.

Skills

B2B or B2B2C product marketing

Fintech background

Customer segmentation

AI tools knowledge

Operational instincts

Clear communication

Job description

Remote Opportunity

WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Nowhere is that mission more essential than in Health & Benefits, where we help individuals and employers navigate healthcare costs, manage compliance, and unlock financial wellness.

We’re looking for a Director of Product Marketing to lead the GTM strategy across our HSA, FSA, COBRA, lifestyle, and emerging benefits products. This is a strategic leadership role for a marketer who can turn complexity into clarity, coach a high-performing team, and bring AI-powered insights into every stage of the marketing lifecycle.

What You’ll Do

• Own positioning, messaging, and go-to-market strategy across our Health & Benefits portfolio—tailored to employers, brokers, partners, and account holders.
• Lead a team of PMMs responsible for launches, lifecycle strategy, and sales enablement across regulated and consumer-facing products.
• Translate complex product, legal, and regulatory updates into language and tools that empower sales and drive adoption.
• Use AI tools to accelerate insight generation, scale campaign development, and personalize experiences across segments.
• Partner with product, growth, and CX teams to shape roadmap strategy and ensure tight feedback loops between marketing and the market.
• Define key marketing KPIs and build the systems to measure, report, and act on what’s working—and what’s not.
  

What You Bring

• 10+ years of experience in B2B or B2B2C product marketing, with a strong background in fintech, healthcare, benefits tech, or compliance-heavy products.
• Proven success leading product marketing teams and GTM strategies that drive measurable revenue impact.
• Mastery of customer segmentation, value proposition design, and field enablement—across both direct and partner channels.
• Working knowledge of AI tools (e.g., GenAI, predictive analytics, sales intelligence) and how to apply them in messaging, campaign design, and performance optimization.
• Strong operational instincts—you build systems that scale and help your team move faster and smarter.
• Clear communicator with a bias for action and a passion for helping people better understand and use their benefits.
  

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $165,000.00 - $220,000.00