Director, Product Marketing - Frame.io

Adobe Systems GmbH; San Jose (CA); On-site; USD 163,000 - 303,000; Full time

Job summary

An innovative company is seeking a strategic Director of Product Marketing to lead and shape the future of a rapidly growing product. This pivotal role involves crafting comprehensive marketing strategies, defining go-to-market approaches, and mentoring a talented team. The ideal candidate will connect business goals with execution, leveraging customer insights and market trends to drive impactful results. Join a dynamic environment where creativity and collaboration thrive, and make a significant impact in the creative collaboration space.

Qualifications

• 15+ years of experience in Product Marketing.
• 8+ years of people management experience.

Responsibilities

• Define GTM strategy and product positioning.
• Lead pricing and packaging in partnership with teams.
• Build and mentor a collaborative product marketing team.

Skills

Product Marketing

People Management

GTM Strategy

Customer Insights

Creative Workflows

Education

BA/BS Degree in Marketing

MBA

Job description

JOB LEVEL

M60/P60

EMPLOYEE ROLE

People Manager

We are seeking a highly experienced and strategic Director, Product Marketing to lead our product marketing efforts. This role is pivotal in driving the success of our product lines by developing and executing comprehensive marketing strategies that enhance our market presence and drive revenue growth. As a Product Marketing Director, you will have the opportunity to shape the future of our products, influence business decisions, and lead a team of talented marketing professionals.

The Opportunity

Frame.io — part of Adobe — is transforming how creative team's collaborate. As one of Adobe’s fastest-growing solutions, Frame.io brings together creators with their broader teams and clients in powerful new ways.

We’re looking for a Director of Product Marketing to lead go-to-market strategy, messaging, and team development. This role shapes how Frame.io is positioned in the market, scales customer adoption, and connects product innovation with real-world impact. It's a unique chance to influence one of the most exciting products offered by Adobe!

What This Role Involves

• Defining GTM strategy, product positioning, and major launch moments

• Crafting messaging that speaks to creators, production teams, and enterprises alike

• Leading pricing and packaging in partnership with product, sales, and finance

• Turning industry, customer, and competitor insights into action

• Helping shape the product roadmap through strategic collaboration

• Partnering on campaigns that spotlight customer success stories

• Building and mentoring a talented, collaborative product marketing team

Requirements

• 15+ years of experience in Product Marketing.

• 8+ years of people management experience

• BA/BS Degree in Marketing or related field. MBA preferred

• You connect big-picture business goals with hands-on execution. You’ve led product marketing initiatives that drive measurable growth and impact.

• Proven success influencing across product, design, marketing, sales, and executive teams. You excel at building alignment in matrixed organizations.

• You translate complex product capabilities into compelling customer-facing narratives that resonate across audiences and channels.

• Deep understanding of creative workflows, especially in video, photography, and design. Experience with post-production or creative collaboration tools is a plus.

• You leverage customer insights, market trends, and performance metrics to guide strategy and optimize results.

• Experience hiring, managing, and mentoring product marketers. You lead with empathy and drive a culture of accountability and excellence

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $163,200 -- $302,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

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