Director, Product Marketing

Clearchanneloutdoor; New York (NY); On-site; USD 135,000 - 155,000; Full time

Benefits offered by this job

Health benefits

HSA/FSA options

401(k) with company match

Paid time off

Job summary

Clear Channel Outdoor in New York, NY seeks a Director of Product Marketing to define and drive product marketing strategy across data and media products. You will unite cross-functional teams to deliver growth while aligning with customer needs and business goals, reporting to the VP, Product Marketing & Strategy.

The role partners with product, sales, and corporate/field marketing to launch capabilities, build enablement tools, and position the company as a leader in media technology.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Advertising, or a related field required.
• Deep understanding of how advertising solutions are planned, bought and sold, with insight into future trends.
• Track record of leading go-to-market strategy for new products and categories.

Responsibilities

• Define and own product marketing strategy and execution across data and media product lines.
• Partner with the product owner throughout the lifecycle, shaping positioning to customer needs and competition.
• Translate product positioning into differentiating language for sales collateral and external communications.
• Develop and execute go-to-market strategies for product launches and scale playbooks across teams.

Skills

Technical Fluency

Storytelling & Narrative

Cross-Functional Collaboration

AI & Emerging Technology

Education

Bachelor's degree in Business/Marketing/Communications/Advertising

Job description

Clear Channel Outdoor

Job Summary

As Director of Product Marketing, you will define and drive product marketing strategy across our data and media products, positioning our solutions to win in an evolving, competitive advertising and media landscape. This role owns the product marketing function end-to-end, uniting cross-functional teams to deliver market-leading growth while ensuring our products are marketed in alignment with customer needs and business goals. Reporting to the VP, Product Marketing & Strategy, this role sits at the intersection of product strategy, customer insight, and go-to-market execution. You will partner closely with product, sales, business operations, corporate marketing, and field marketing teams to launch new capabilities and media solutions, build sales enablement tools, and position the company as a leader in media and advertising technology.

Job Responsibilities

• Define and own product marketing strategy and execution across the company's data and media product lines, ensuring alignment with business priorities and market opportunity.
• Partner with the product owner throughout the product lifecycle, from shaping positioning around customer needs and the competitive landscape to monitoring performance after launch and refining go-to-market strategy.
• Translate product positioning & value proposition into actionable and differentiating language that consistently flow through sales collateral, case studies and all external communications that promote & drive demand for products.
• Develop and execute go-to-market strategies for product launches, building repeatable playbook that scales with each new launch and drives close collaboration across product, sales, business operations, learning & development, and marketing.
• Continue to provide go-to-market support as products evolve, including new features, enhancements, and updates, not just at initial launch.
• Partner with sales, corporate marketing, field marketing, and learning & development to build enablement resources and training programs that scale across the sales organization.
• Build and grow the product marketing team in partnership with leadership, assessing structure and capability needs as the function scales.
• Performs other duties as assigned.

Job Qualifications

Education and Certifications

• Bachelor’s Degree in Business, Marketing, Communications, Advertising, or a related field required.
• Relevant sales, marketing, media, or industry certifications are a plus.

Work Experience

• At least seven (7) years' product marketing experience, preferably within media, technology or ad tech companies.
• Deep understanding of how advertising solutions are planned, bought and sold, with clarity not just on how the industry operates today but also on the trends that are influencing its future state.
• Track record of leading go-to-market strategy for new products and categories, as well as for a broader portfolio of related products.

Skills

• Technical Fluency: Comfort with complex product features and capabilities, with the ability to translate them for technical and non-technical audiences alike.
• Storytelling & Narrative: Strong storytelling instincts, with a track record of shaping narratives and messaging that translate into compelling sales collateral, case studies, and customer-facing content.
• Cross-Functional Collaboration: Demonstrates the ability to align stakeholders across product, sales, and marketing, with a track record of turning that alignment into unified execution.
• AI & Emerging Technology: Naturally curious about new AI tools and technologies, with an eagerness to experiment and apply them toward better productivity, collaboration, and decision-making.

Competencies

• Adaptability: Adapting in order to work effectively in ambiguous or changing situations, and with diverse individuals and groups.
• Business Perspective: Using an understanding of business issues, processes and outcomes to enhance business performance.
• Collaborating with others: Working together with others in a cooperative and supportive manner to achieve shared goals.
• Impact and Influence: Influencing and gaining others’ support.
• Planning and Organizing: Reaching goals by making and following plans, setting and sticking to priorities and allocating resources effectively.
• Problem Solving: Identifying problems and the solutions to them.

Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Employee must have the ability to sit and/or stand at a desk for a minimum of eight (8) hours a day and complete tasks requiring repetitive use of hands.
• Employee must have the ability to see written documents and computer
• Employee must have the ability to lift and move items up to 15 pounds.
• Employee must have the ability to see written documents and computer screens, and to adjust focus.
• This job is performed in a temperature-controlled office environment.

Other Requirements

• Able to travel outside of the office 30% of the time for client meetings, corporate meetings, and industry events.
• Attendance is an essential function of the job. Attendance in weekly/monthly meetings is required.

Targeted Compensation Range for this New York position is:

Min: $135,000
Max: $155,000

Bonus eligible, subject to the terms and conditions of the applicable incentive plan.

Comprehensive Benefits package offerings, which includes:

• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)
• 401(k) Savings Plan with company match
• Paid Time Off (Accrued Vacation and Sick Plans)
• Free Digital Gym Membership and Discounted Memberships
• Professional Development Opportunities
• Employee Resource Groups

Ultimate compensation will be based on several factors, including relevant experience, skills, scope and responsibility of the position, as well as pursuant to salary market benchmarks. This salary range is a good-faith estimate of the salary for this position.

EEOC Statement

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.

Our organization participates in E-Verify. Click here to learn about E-Verify.

Location

New York, NY: 200 Park Avenue, Suite 701, 10166