Director, Product Marketing

Sortly; California (MO); On-site; USD 160,000 - 190,000; Full time

Benefits offered by this job

Competitive salary and benefits

Home office stipend

401k match

Yearly learning and development reimbursement

Annual off-site retreats

Job summary

A leading inventory management solution provider is seeking a Director of Product Marketing. This role involves owning the strategy and execution of product positioning and market launch, driving customer adoption, and enabling revenue growth. The ideal candidate will have 7-10 years of product marketing experience, particularly in B2B SaaS, with strong analytical and storytelling skills. A competitive salary and benefits package is offered, with an opportunity to work in a dynamic environment.

Qualifications

• 7-10 years of product marketing experience with a proven track record of driving growth.
• Expertise in crafting GTM strategies and leading product launches.
• Strong analytical and storytelling skills.

Responsibilities

• Develop and execute global GTM strategies for new products.
• Define clear, differentiated value propositions.
• Lead market research and competitive analysis.

Skills

Product marketing experience

GTM strategies

Analytical skills

Storytelling skills

Experience in inventory management

Job description

About Sortly

Sortly is a simple, multi-device inventory management solution. Our visual, intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands, and sports teams to stay on top of their consumables, assets, and material things. We are profitable, financially independent, and primed to scale within our $20B market. We are proudly a distributed and remote-first company since inception with teams across 4 countries.

Our Values

• Real - We lead with authenticity, show transparency through being honest and clear, and take accountability by owning our actions and outcomes.
• Inspiring - We think big, empower others to achieve their best, and celebrate wins by recognizing large and small contributions.
• Smart - We demonstrate First Principles thinking by always asking "why" and seek to understand deeply, embrace growth mindset and drive decisions with data.
• Empathetic - We are humble and listen with an open mind, show up mentally and emotionally to make others feel valued, and consider how our actions impact others.

About The Role

As Director of Product Marketing, you will own the strategy and execution for how Sortly's products are positioned, launched, and scaled in the market. This role is critical in shaping Sortly's narrative, driving customer adoption, and enabling revenue growth. You will develop compelling messaging, lead go-to-market (GTM) strategies, and collaborate across teams to establish Sortly as the leader in inventory and asset management solutions.

What You'll Do

• Go-to-Market Leadership: Develop and execute global GTM strategies for new products, features, and market segments.
• Positioning & Messaging: Define clear, differentiated value propositions and ensure consistent messaging across all channels and materials.
• Market & Customer Insights: Lead market research and competitive analysis to identify trends, customer needs, and opportunities.
• Enablement & Collateral: Create impactful marketing and sales materials—including case studies, whitepapers, webinars, and videos—to support internal teams and engage external audiences.
• Cross-Functional Collaboration: Partner with product, sales, and marketing teams to align roadmaps and deliver integrated campaigns that drive adoption and retention.
• Performance Optimization: Establish KPIs, analyze campaign performance, and refine strategies to maximize ROI and growth.

Requirements

• 7-10 years of product marketing experience with a proven record of driving growth in B2B SaaS environments
• Expertise in crafting GTM strategies, leading product launches, and enabling sales teams
• Strong analytical and storytelling skills with the ability to translate data and insights into actionable plans
• Experience in inventory management, asset tracking, or procurement solutions is highly desirable
• Comfortable operating in fast-paced, dynamic environments and managing multiple initiatives simultaneously

Why Join Sortly

• Opportunity to work with a passionate and dedicated team
• A culture that fosters innovation, growth, and collaboration
• Competitive salary and benefits package
• Chance to make a significant impact on the future of inventory management
• Annual off-site retreats
• Home office stipend
• 401k match
• Yearly learning and development reimbursement

Base pay range: $160,000.00/yr - $190,000.00/yr

The salary band outlined above reflects compensation levels that are competitively benchmarked based on geographic location. Where an individual may fall within this band is determined by market data specific to their location, ensuring fairness and alignment with our compensation philosophy.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• IT Services and IT Consulting

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