Director, Product Management - Demand

LoopMe; San Francisco (CA); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Hybrid work policy

Unlimited vacation

Work-from-anywhere

Summer Fridays

Learning & development

Job summary

LoopMe, an AI advertising company, is seeking a Director, Product Management, Demand. You’ll own the demand product strategy and roadmap, partnering with DSPs to shape the platform and scale partnerships across performance, commerce, and brand advertising.

You will collaborate with engineering, operations, and business development to deliver integrated solutions, define metrics, and drive revenue impact through higher quality products and faster partner launches.

Qualifications

• 8+ years in product management in programmatic advertising.
• Experience owning product strategy and a revenue-driven roadmap.
• Deep knowledge of OpenRTB and DSP integrations.
• Experience collaborating with Engineering, Ops and BD.
• Proven ability to ship high-quality products.

Responsibilities

• Own the demand product strategy and roadmap across Performance, Commerce, and Brand playbooks.
• Partner with DSP product and technical teams to co-build capabilities that improve results.
• Define flexible integration capabilities across the LoopMe exchanges to accelerate launches.
• Drive spend with products to help DSPs find valuable users and optimize bidding.
• Establish definitions and reporting for bid requests, QPS, impressions, CTR, and funnel metrics.
• Measure impact of each product on partner adoption and revenue.
• Lead delivery from partner insight to launch with Engineering, Ops, BD, and partners.

Skills

Programmatic ads

OpenRTB

DSP integrations

Cross-functional leadership

Revenue impact

Job description

LoopMe is an AI company solving one of advertising's hardest problems: making brand advertising actually measurable — and making it perform. Our platform runs patented machine learning models across billions of consumer signals in real time, optimising campaigns toward outcomes like purchase intent, brand lift, and foot traffic rather than proxy metrics like clicks. The result is 2-5x better performance than industry benchmarks, at scale.

We operate a high-load programmatic infrastructure — processing millions of ad requests per second with sub-200ms response times globally. This isn't a layer on top of someone else's stack; it's built from the ground up, in-house, by the team you'd be joining. Founded in 2012 and headquartered in London, we now have 400+ people across 19 cities and have sustained 40% revenue CAGR since 2018. The engineering problems here are real, the ownership is genuine, and the scale is significant.

The opportunity

LoopMe connects direct SDK and web supply with leading DSPs across performance, commerce, and brand advertising. As Director, Product Management, Demand, you own the product capabilities that make these partnerships more valuable and easier to scale. You work closely with DSP partners to shape the roadmap, build solutions together, and turn marketplace insight into products that grow demand revenue. You report to the Chief Product Officer.

What you'll do

• Own the demand product strategy and roadmap, turning Performance, Commerce, and Brand playbooks into priorities across creative, signals, inventory access, bidder health, and measurement.
• Partner with DSP product and technical teams to understand their buying goals and constraints, and co-build capabilities that improve results for their advertisers.
• Define flexible, repeatable integration capabilities across the Chartboost and LoopMe exchanges, so partners launch faster and gain wider access to supply.
• Drive performance and commerce spend with products that help DSPs find valuable users and inventory, optimize bidding, and deliver stronger advertiser results.
• Establish consistent definitions and reporting for bid requests, QPS, impressions, CTR, and other funnel metrics, so partners and internal teams can act quickly.
• Measure the impact of each product on partner adoption, campaign performance, and revenue.
• Lead delivery from partner insight to launch with Engineering, Ops, BD, and partner teams, with clear tradeoffs, clear ownership, and measurable results.

What you'll bring

• 8+ years of product management in programmatic advertising, including time on an ad exchange, SSP, or DSP.
• Experience owning product strategy and a roadmap for a revenue-generating area, and measuring features against revenue impact.
• Deep knowledge of OpenRTB and DSP integrations, including bid requests, QPS, signals, and deal setup.
• Established relationships with DSP product and technical teams, and experience co-building products with external partners.
• Experience leading cross-functional work with Engineering, Ops, and BD, making clear tradeoffs and shipping high-quality products.

Nice to have:

• Experience managing and developing product managers.
• Experience with mobile in-app SDK supply and performance or commerce advertising.
• Experience standardizing integrations across many demand or supply partners.
• Experience defining marketplace metrics and reporting used by partners and internal teams.

What we offer

• Hybrid working — Tues-Thurs in our Union Square office
• Self-managed vacation (no maximum)
• 1 month work-from-anywhere
• Summer Fridays (half-day Fridays, Memorial Day through Labor Day)
• Learning & development support, including internal mobility and bi-annual promotion cycles

Compensation

$150,000-$200,000

The range provided is LoopMe's reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible for other forms of compensation such as stock-based compensation, awarded based on company and individual performance. LoopMe also offers other compensation depending on the role, such as performance bonus.