Director Product Management - Customer Data Platform

Target; Minneapolis (MN); Hybrid; USD 149,000 - 268,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid vacation

Job summary

Target seeks a Product Director to set the strategic vision for the CDP/Enterprise Audience Platform portfolio and lead a high-performance product team. You will own budgets, OKRs, and long-term goals while aligning cross-functional partners to deliver measurable business outcomes.

You will guide discovery, leverage data-driven decision making, and drive innovation across data pipelines, real‑time analytics, and AI-enabled automation at scale.

Qualifications

• Four-year degree or equivalent experience.
• 10+ years of product management experience.
• Experience building and scaling data platforms in martech/adtech.
• Experience leading product teams and fostering transparency.
• Experience delivering AI-powered automation capabilities.
• Strong ability to work with engineering, data science, and architecture teams.

Responsibilities

• Set strategic vision for product space and team.
• Manage product budget and financials.
• Define short- and long-term product goals and OKRs.
• Guide interoperability across CDP and data sources.
• Drive product discovery with stakeholders and validate hypotheses.
• Mentor and coach product owners.
• Improve reliability, scalability, and enterprise integration.

Skills

Product management

Leadership

Communication

Agile development

Data-driven decisions

AI automation

Stakeholder management

Cross-functional

Education

Four-year degree or equivalent experience

Job description

The pay range is $149,000.00 - $268,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

The Customer Data Platform (CDP) Product team

is a global organization within Marketing that builds Target’s next generation connected enterprise and guest experience platforms, unifying guest data and enabling AI-first, real-time personalization at scale. We drive the product vision, strategy, and roadmap that fuel growth and transform guest experiences through a modern, human-centered, uniquely Target approach.

The Enterprise Audience Platform (EAP) is Target’s next-generation capability enabling unified audience creation, segmentation, activation, and measurement across the enterprise.

Within Target’s Customer Data Platform (CDP), EAP powers onsite/app personalization, drives retail media marketing efficiency, enables performance marketing reach, accelerates incremental contribution, and enables enterprise teams to act on real‑time, connected guest insights. The platform integrates upstream identity and guest data, CDP pipelines, real‑time computation, audience decisioning engines, and downstream activation channels across Target’s marketing and media ecosystem.

Product Director Responsibilities

As a Product Director, you will set the overall strategic vision for your product space and product team, are accountable for succeeding against identified business outcomes and metrics, will set and manage the product’s budget and financials, set the short- and long-term product goals, and quarterly Objectives and Key Results (OKRs). You will create interoperability across CDP, upstream data sources, downstream campaign and activation systems, and external partner networks. By guiding strategy, financials, discovery, and execution, this leader ensures the platform meets Target’s standards for reliability, usability, modern architecture, and enterprise scale.

You will be accountable for building, coaching, and mentoring a strong team of product owners while also building a strong team culture of progress, transparency, and efficiency across Product teams. You will be responsible to elevate your collective team’s performance by providing insightful, motivating, and constructive feedback to all roles on the team while also working with senior leadership and peers across pyramids to negotiate and remove execution related barriers for your teams. You will drive product discovery with key stakeholders to validate hypotheses and concepts with customers before committing engineering time, as you lead highly complex work across multiple pyramids, with interrelated specialties. You will leverage data and analytics to provide competitive analysis, drive decision making, assess the health and effectiveness of your products and related P&L impacts, and to deliver recommendations to key stakeholders.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience
• 10+ years of product management experience
• Experience building and scaling data platforms in martech/adtech, audience platforms, or personalization
• Experience leading, coaching, and developing product teams while fostering a culture of transparency, accountability, and enterprise collaboration
• Demonstrated ability to work closely with engineering, data science, and architecture teams to develop scalable, cloud-native, near–real time pipelines and high-reliability systems
• Strong communication skills with a proven track record influencing senior leaders and cross‑functional stakeholders across large enterprise organizations
• Expert in agile product development (e.g., user stories, iterative development, scrum teams, sprints, personas) with experience shaping complex, multi‑pyramid initiatives
• Strategic mindset and bias for action with a strong ability to define OKRs, drive measurable outcomes, and lead product discovery using data‑driven decision making
• Experience delivering AI‑powered and agentic automation capabilities, including decision engines, and end‑to‑end workflow automation
• Proven success driving platform modernization - including cloud migration, real‑time analytics, data quality frameworks, governance, and privacy-forward design
• Strong ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, and external media & technology partners

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member worksfull‑time from home oran alternatelocation that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_F

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [e-mail]. Non‑accommodation‑related requests, such as application follow‑ups or technical issues, will not be addressed through this channel.

Application deadline is : 10/30/2026

Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.

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Our Benefits

We care about and invest in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.

Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.