Director, Product Management - Content Transformation

TEGNA; New York (NY); On-site; USD 194,000 - 219,000; Full time

Job summary

TEGNA Inc. is seeking a Director of Product Management for Content Transformation to lead the strategy and development for next-gen content tools. The role involves collaboration across editorial, design, and engineering to enhance content workflows, drive operational efficiency, and improve audience engagement.

Benefits

Comprehensive benefits package

401(k) with company match

Paid Time Off (PTO)

Free virtual doctor’s appointments

Insurance coverage

Qualifications

• 10+ years of product management experience.
• At least 3 years focused on content systems or content platforms.
• Strong understanding of editorial workflows and content lifecycle management.

Responsibilities

• Own the vision, strategy, and roadmap for content transformation.
• Lead cross-functional teams to build new tools for content creation.
• Drive the evolution of content infrastructure and workflows.

Skills

Product Management

Content Transformation

AI/ML

NLP

Content Lifecycle Management

Job description

Director, Product Management - Content Transformation

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Director, Product Management - Content Transformation

Join to apply for the Director, Product Management - Content Transformation role at TEGNA

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About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

As the media landscape evolves, we are investing in the future of content creation, distribution, and consumption. Our goal is to reimagine how content is produced, packaged, and delivered to meet the needs of modern, multi-platform creators and audiences. We’re looking for a visionary and execution-oriented Head of Product – Content Transformation to lead this critical initiative. You will spearhead the strategy and development of next-generation tools, platforms, and workflows that modernize how content is created, managed, and distributed across digital, mobile, and emerging platforms. You will collaborate across editorial, design, engineering, and data teams to build scalable solutions that unlock content value, drive operational efficiency, and improve audience reach and personalization. In this role, you'll own the roadmap for content transformation initiatives—from AI-assisted creation tools and dynamic content systems to modular CMS solutions and personalization engines This is a high-impact leadership role that sits at the intersection of technology, content, and audience.

Who You Are

You are a strategic systems thinker with a deep appreciation for both the art and science of content. You’ve led product development at the intersection of content, technology, and user experience, and are excited about transforming static content into dynamic, intelligent systems. You understand content workflows deeply—from editorial processes to AI generation, versioning, metadata, and omnichannel delivery. You're a strong communicator and collaborator, capable of uniting content creators, engineers, and designers around a shared vision. You believe in scalable, flexible content models and are comfortable working with structured content systems like headless CMSs or knowledge graphs. You have a bias for action and know how to drive transformation within complex organizations.

You have a passion for local news, communities, and entertainment – and are deeply motivated to serve our creators with elegant, intuitive, and helpful tools that allow them to work on the top of their license covering their communities every day.

Key Responsibilities

• Own the vision, strategy, and roadmap for content transformation, aligning with business and user goals.
• Lead cross-functional teams to build and scale new tools for intelligent content creation, modular authoring, and personalized delivery.
• Define and champion structured content models, reusable components, and metadata strategies that support omnichannel content.
• Collaborate closely with content teams, engineering, design, AI/ML, and marketing to align product development with user needs and content strategy.
• Evaluate and implement cutting-edge technologies including AI/ML content generation, NLP, semantic tagging, and knowledge management systems.
• Drive the evolution of our content infrastructure and workflows, ensuring scalability, efficiency, and innovation.
• Measure success using clear, actionable product and engagement metrics (e.g., content performance, production velocity, personalization impact).
  
  

Qualifications

• 10+ years of product management experience, with at least 3 years focused on content systems, digital publishing, or content platforms.
• Experience with content transformation technologies such as headless CMSs, structured content, personalization engines, or AI-assisted content creation.
• Strong understanding of editorial workflows, content lifecycle management, and multichannel delivery.
• Familiarity with content taxonomies, metadata frameworks, and content performance analytics.
• Excellent project leadership, stakeholder management, and communication skills.
• Comfortable working with engineering and data teams; experience with APIs, content schemas, and microservices is a plus.
  
  

Why Join Us?

• Shape the future of storytelling in a mission-driven media company.
• Work with award-winning editorial and creative teams.
• Lead at scale: millions of downloads, diverse audiences, and daily impact.
• Competitive compensation and excellent benefits.
• A fast-paced culture that values innovation, ownership, and collaboration
• High-impact role with visibility and influence at the executive level.
  
  

Pay Range

$194,000—$219,000 USD

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
  
  

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Broadcast Media Production and Distribution

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