Director, Product - Dealer Stock & Semi-custom

MasterBrand, Inc.; Waterloo (IA); Hybrid; USD 146,000 - 229,000; Full time

Job summary

MasterBrand, Inc. seeks a Brand and Product Director to own the stock to semi-custom brands, shaping an end-to-end strategy for growth, innovation, and market leadership in the cabinetry sector.

The role requires strategic thinking, leadership, and a proven track record in brand and product management. You will lead cross-functional teams, manage pricing, channel marketing, and training, and work with senior leaders to align brand goals with portfolio strategy.

Qualifications

• Bachelor's degree in business, marketing or related field.
• Extensive brand management and product strategy experience.
• Strong leadership and cross-functional collaboration abilities.

Responsibilities

• Develop and execute end-to-end brand strategy and growth plans.
• Lead product lifecycle from concept to launch with market alignment.
• Monitor financial performance, pricing, margins, and KPIs.
• Collaborate with sales, marketing, engineering, and operations.
• Mentor and lead a marketing and design team.

Skills

Brand management

Product management

Strategic leadership

Cross-functional collaboration

Analytical skills

Communication

Education

Bachelor's degree in business/marketing

Tools

Lean principles

Job description

**Job Description:**We are seeking a dynamic and visionary Brand and Product Director to take ownership of the stock to semi-custom brands within Masterbrand Cabinets. This role is instrumental in shaping and executing an end-to-end strategy to drive growth, innovation, and market leadership for the brand. The ideal candidate will have a proven track record of strategic thinking, leadership, product and brand management, preferably in the cabinet manufacturing industry.The leader will be accountable for the full spectrum of marketing functional excellence: strategic marketing, brand strategy, product management, channel marketing, and marketing communications. The role will be responsible for leading, managing and mentoring, in collaboration with all other functional leaders, the development of the strategic plan, the performance, and the action plans to implement the commercial and operational elements of the strategy for the brand. Strong, collaborative partnerships are especially critical to success. The leader will be assessed based on the financial performance and, most importantly, growth of the brand.It is vital that the individual is strategic in their thought process, and able to translate the strategy into action. Successful outcomes will require exceptional communication, internal and external relationship-building and influencing skills, as well as leadership and change management ability.**Responsibilities**The successful candidate’s responsibilities will include, but not be limited to:* Strategic Leadership and Brand Strategy + Develop and execute an end-to-end strategy to grow the [premium] brand and solidify its market position + Conduct market research and competitive analysis to identify trends, opportunities, and threats + Identify market opportunities and trends to drive innovation and differentiation + Collaborate with senior leadership to align the brand’s goals with overall business objectives and MBC portfolio strategy* Financial. Commercial and Operational Performance + Monitor and manage product costs, margins, financial performance + Prepare and present financial analyses and reports on brand performance + Monitor commercial and operational performance and, in conjunction with the commercial and operations teams, identify and support actions driving improvement* Product Management and Innovation + Product expert + Accountable for the product development process from concept to launch, ensuring alignment with market needs and business objectives + Develop detailed product specifications, requirements, and roadmaps + Manage the entire product lifecycle, including updates, enhancements, and end-of-life decisions* Strategic Pricing + Develop pricing strategies that balance market competitiveness and profitability* Channel Marketing and Dealer Training + Responsible for channel marketing and communications + Ensure training content aligns with the premium positioning and value proposition of the brand + Support implementation of training programs to enhance brand knowledge for internal teams and customers* Promotion and Sales Support + Collaborate with sales leadership to develop and execute promotional strategies and campaigns + Provide sales teams with product training, sales tools, and support materials + Participate in customer visits, trade shows, and industry events to promote products and gather market intelligence* Performance Analysis + Measure the effectiveness of brand and product strategies using key performance indicators. + Use data-driven insights to refine and enhance strategies* Team leadership + Lead and mentor a team supporting marketing efforts, training programs, and graphic design. + Foster a culture of innovation, collaboration, and accountability within the team.* Cross-Functional Collaboration + Work closely with engineering, manufacturing, supply chain, and other departments to ensure successful product development and delivery. + Facilitate effective communication and coordination across teams to achieve product goals. + Resolve issues and remove obstacles to ensure product success.* Travel as business needs require, estimated 25-50%.**Qualifications*** A bachelor’s degree in business, Marketing, or a related field is required.* 5+ years of experience in the manufacturing industry with a marketing and/or sales background.* Possess or obtain intimate knowledge of industry products, services, distribution, customers & competitors.* Background or experience with lean principles and tools is preferred.* Extensive experience in brand management and developing brand strategies across multiple channels or businesses.* Proven track record of managing complex branding projects with multiple stakeholders to ensure timely delivery within budget.* Ability to lead cross-functional teams without direct authority, influencing and motivating others towards a common goal.* Excellent communication skills to effectively convey product vision, strategy, and updates to all stakeholders.* Strong analytical skills to interpret data and market trends, making informed decisions that drive product success.* An ability to synthesize data into a meaningful way to drive prioritization across the organization.* Ability to drive down the product line strategies and communicate across varying levels of the organization.* Deep understanding of customer needs and a commitment to delivering value through the product.* Flexibility to adapt to changing market conditions, customer feedback, and organizational priorities.* Industry and product passion; strong desire to win.**Work Environment:**This is a remote position or hybrid, with preferred locations near the manufacturing plant. The ideal candidate should be capable of working efficiently and independently from their home office to fulfill assigned tasks and meet deadlines. As a remote employee the candidate will need internet connectivity capable of supporting virtual communication tools that allow for collaboration with team members, attendance of meetings, and participation in company activities.Preferred locations:Waterloo, IASioux Falls, SDKinston, NCArthur, IL**Compensation Range:**$145,500.00-228,580.00\\*Actual pay will vary based on qualifications and other factors