Director, Product Communications (Hers)

Define Ventures; United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary & equity compensation

Unlimited PTO

Comprehensive health benefits

Employee Stock Purchase Program

401k benefits with employer matching

Offsite team retreats

Job summary

A modern health company in the United States is seeking a Director of Product Communications to lead communications strategies for women's health. The role involves managing product positioning, driving earned media strategy, and ensuring consistent messaging across platforms. Candidates should possess 10-12+ years of experience in product communications or related fields, a strong understanding of direct-to-consumer businesses, and exceptional media relations skills. The position offers competitive pay, unlimited PTO, and comprehensive health benefits.

Qualifications

• 10–12+ years of experience in product communications or related fields.
• Strong understanding of DTC product-led businesses.
• Experience leveraging AI tools and strategies.

Responsibilities

• Lead product communications across defined categories.
• Influence product positioning and go-to-market decisions.
• Drive earned media strategy and execution.

Skills

Product communications

Consumer communications

Media relations

Crisis management

DTC business understanding

Education

Bachelor’s degree

Job description

About the Role:

The Communications team at Hims & Hers is responsible for shaping how the world understands our company’s role in advancing modern health. We develop strategies to raise awareness, increase brand love, build trust and loyalty, and drive adoption of our products and services. As Hers, our platform for women’s health, scales its product portfolio and enters new health categories, the Director, Product Communications, Hers will lead and develop strategies to raise awareness, increase brand love, build trust and loyalty, and drive adoption. You will shape how we position and communicate our products and care offerings across media, internal teams, influencer and editorial channels, and key external moments.

In this role, you’ll lead high-priority initiatives across consumer product, brand, and executive communications. Reporting to the VP of Product & International Communications, you’ll work closely with senior members of the Communications team and our cross-functional partners in marketing, clinical, product, social, and customer insights to position Hers as a leader in women’s health.

We’re a team of intellectually curious, creative storytellers and problem solvers. You love making the complex simple and the abstract resonate. You thrive working in the fast pace of a startup while being the steward of a public company that serves people’s health and well being. You can identify areas of risk and opportunity for our narrative, and you bring experience thinking holistically about brand vision and direct-to-consumer experience.

You Will:

• Lead Hers product communications across defined categories, with accountability for business impact including awareness, trust, and adoption
• Influence Hers product positioning and go-to-market decisions in partnership with Product, Growth, Clinical, Regulatory, Brand and Product Marketing
• Lead earned media strategy and execution tied to Hers product priorities, including proactive storytelling and reactive engagement
• Drive how Hers products show up across editorial moments, influencer activations, and key external events
• Ensure alignment across external and internal communications so teams operate from a consistent and accurate product narrative
• Build deep expertise in Hers products and represent the company directly with media, partners, and key stakeholders
• Develop and drive thought leadership across physicians, patient communities, and broader healthcare audiences for Hers.
• Lead communications for new category expansion in emerging areas of women’s health, and diagnostics, including positioning and launch execution
• Lead issue management within Hers product categories, driving clear positioning and response in complex or high-visibility situations
• Translate clinical, regulatory, and product complexity into messaging that is clear, accurate, and defensible
• Design and execute integrated communications campaigns tied to product priorities, with clear measurement of impact on awareness, trust, and adoption
• Track performance, evaluate results, and adjust strategy based on what drives impact
• Drive planning, prioritization, and execution discipline within your scope
• Collaborate with the Corporate Communications team on issues management tied to product and category topics, including high-scrutiny areas, ensuring clear, credible, and timely responses

You Have:

• 10–12+ years of experience in product communications, consumer communications, or related fields
• Strong understanding of DTC product-led businesses, including how product, growth, and customer behavior connect
• Experience leveraging AI tools and strategies to enhance team and communications performance
• Experience owning a defined area of responsibility end-to-end, including shaping direction and driving execution
• Strong earned media experience, with a track record of landing stories and building sustained narratives
• Experience working across media, influencer, editorial, and event-driven communications
• Experience in consumer health or other consumer-facing industries with regulatory or reputational complexity
• Strong consumer instincts, with the ability to translate product value into messaging that resonates with real users
• Experience leading issue management within a defined scope, with strong judgment in fast-moving or ambiguous situations
• Data-driven mindset, with the ability to define success, measure performance, and adjust based on impact
• Strong cross-functional leadership and ability to influence Product, Growth, Clinical, and Executive stakeholders
• Ability to manage multiple priorities and operate effectively in a fast-paced environment
• Bachelor’s degree required

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

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