Director, Pricing

Frontier Airlines; Denver (CO); On-site; USD 151,824 - 201,520; Full time

Benefits offered by this job

Flight benefits for you and your family

Buddy passes for friends

Discounts throughout the travel industry

Flexible work schedules

Total Rewards program including competitive base salary and medical insurance

Job summary

Frontier Airlines is seeking a Director of Pricing to optimize fare structures and market positioning in Denver, Colorado. The successful candidate will lead a team of pricing managers and analysts, ensuring strategies align with commercial objectives.

This role requires strong analytical skills and experience in airline pricing. The salary range for this position is $151,824 – $201,520 depending on experience. Join us at Frontier and help make travel affordable!

Qualifications

• 6–8 years of experience in airline pricing, revenue management, or related field.
• 3+ years of leadership experience managing analysts/managers.
• Proven expertise in competitive pricing and fare filing.

Responsibilities

• Oversee daily pricing performance and competitive fare actions.
• Translate commercial priorities into pricing strategies.
• Manage and develop a team of pricing analysts and managers.
• Align pricing initiatives with broader commercial goals.
• Partner with system teams to ensure pricing tool accuracy.

Skills

Analytical skills

Communication skills

Leadership

Data-driven decision-making

Education

Bachelor’s degree in Economics, Finance, Mathematics, Statistics, or related field

Master’s degree

Tools

Excel

SQL

Data visualization tools

Python

Job description

About Frontier Airlines

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline – it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast‑growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day. Our "Done Right" promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers – we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down‑to‑earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

• Flight benefits for you and your family to fly on Frontier Airlines
• Buddy passes for your friends so they can experience what makes us so great
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors
• Enjoy a "Dress for your Day" business casual environment
• Flexible work schedules that support work/life balance
• Total Rewards program including a competitive base salary, short‑term incentives, long‑term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non‑profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Who We Are

Frontier Airlines is committed to offering "Low Fares Done Right" to more than 100 destinations and growing in the United States, Caribbean and Mexico on more than 700 daily flights. Headquartered in Denver, Frontier’s hard‑working aviation professionals pride themselves in delivering the company’s signature Low Fares Done Right service to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administration’s Diamond Award for maintenance excellence and was recently named the industry’s most fuel‑efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

Position Overview

The Director of Pricing is a key commercial leader responsible for optimizing fare structures, competitive pricing actions, and market positioning to maximize passenger revenue. This role leads a focused team of pricing managers and analysts, ensuring pricing strategies remain responsive, data‑driven, and aligned with overall commercial objectives. Success requires strong analytical acumen, daily market vigilance, and close coordination with yield management, revenue strategy, and network teams.

Responsibilities

• Market Strategy & Daily Pricing Management: Oversee daily pricing performance, competitive fare actions, and key market indicators to guide both tactical and strategic decisions. Monitor pricing trends, demand signals, and competitor behavior to identify opportunities and risks. Ensure fare structures, price points, and price ladders remain aligned with market conditions and customer behavior. Conduct daily and weekly pricing reviews, setting clear priorities for the pricing team. Ensure consistent, repeatable pricing processes that support improved revenue outcomes.
• Set Pricing Strategy & Direction: Translate commercial priorities into clear pricing strategies aligned with revenue and market‑share goals. Partner with Yield Management and Decision Science to refine pricing models, dynamic fare structures, and demand‑sensitive pricing methods. Balance short‑term pricing revenue needs with longer‑term strategic positioning across competitive markets.
• Leadership & Team Development: Manage, coach, and develop a team of pricing analysts and managers, fostering a culture of ownership, analytical rigor, and agility. Build capability within the team to act quickly based on market intelligence and data‑driven insights.
• Cross‑Functional Collaboration: Work closely with Revenue Analysis, Strategy & Best Practices, Network Planning, and Marketing to align pricing initiatives with broader commercial goals. Serve as the primary point of contact for pricing‑related performance updates and insights. Collaborate closely with the Director of Yield Management to maintain alignment between pricing and inventory controls.
• Operational & System Leadership: Partner with RM system teams to ensure pricing tools, fare filing processes (ATPCO), and configurations support accuracy, speed, and market agility. Drive improvements in automation, reporting, and pricing workflows.

Qualifications

• Bachelor’s degree in Economics, Finance, Mathematics, Statistics, or related field required; Master’s preferred.
• 6–8 years of experience in airline pricing, revenue management, or related field.
• 3+ years of leadership experience managing analysts/managers.
• Proven expertise in competitive pricing, fare filing, and daily market management.
• Strong analytical skills; proficiency in Excel, SQL, and data visualization tools; Python or similar programming experience is a plus.
• Strong communication skills, with the ability to present insights clearly to leadership.

Knowledge, Skills & Abilities

• Advanced quantitative and analytical capability.
• Strong data‑driven decision‑making.
• Excellent written and verbal communication.
• Ability to excel in fast‑paced, high‑pressure environments.
• Strong judgment and situational awareness.

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer.

Work Environment

Typical office environment, adequately heated and cooled.

Physical Effort

Generally not required.

Supervision Received

Considerable latitude: The incumbent establishes methods and procedures for attaining specific goals and objectives, and receives guidance in terms of broad goals. Only the final results of work are typically reviewed.

Positions Supervised

Pricing Managers; Pricing Analysts.

Salary Range

$151,824 – $201,520 DOE – This posting will close on or before 6/15/2026.

Workplace Policies

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a zero‑tolerance drug‑free workplace. All prospective DOT safety‑sensitive employees are subject to pre‑employment testing for the following drugs and their metabolites: marijuana, cocaine, amphetamines, opioids and phencyclidine (PCP). Further, any DOT safety‑sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado residents: In any materials you submit, you may redact or remove age‑identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.