Director, PR/Influencer Marketing TOM FORD BEAUTY/BALMAIN BEAUTY, NA

Lensa; New York (NY); On-site; USD 120,000 - 209,000; Full time

Job summary

A leading global luxury beauty brand is seeking a Director of PR/Influencer Marketing for TOM FORD and Balmain Beauty in North America. This role encompasses the vision, strategy, and execution of PR campaigns to enhance brand equity and consumer engagement. The ideal candidate will have over 10 years of experience in public relations, strong industry connections, and exceptional leadership skills, aiming to position the brands as ultra luxury players in the market.

Benefits

Health Insurance

Wellness Programs

Paid Leave

Education Programs

Retirement Savings Plans

Qualifications

• Minimum 10 years of public relations experience & influencer space.
• Strong contacts with US luxury and entertainment media.
• Outstanding verbal and written communications skills.

Responsibilities

• Develop and execute PR strategies for TOM FORD and Balmain Beauty.
• Manage relationships with influencers and media.
• Oversee PR budget and agency management.

Skills

Public Relations

Influencer Marketing

Strategic Thinking

Leadership

Communication Skills

Data-Driven Approach

Job description

Director, PR/Influencer Marketing TOM FORD BEAUTY/BALMAIN BEAUTY, NA

Director, PR/Influencer Marketing TOM FORD BEAUTY/BALMAIN BEAUTY, NA

3 days ago Be among the first 25 applicants

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for The Estee Lauder Companies.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Role Overview

This role will be responsible for the vision, strategy, execution and performance of all public relations and communications for TOM FORD BEAUTY and Balmain Beauty in North America.

TOM FORD is a global design house offering exceptional luxury products across women’s and men’s fashion, accessories, eyewear, and beauty. Founded in 2005 by Tom Ford, today the brand has a presence in more than 102 countries and is widely recognizedas the architect of luxury glamour. TOM FORD BEAUTY is designed to amplify individual beauty with a collection of sumptuous cosmetics, extraordinary fragrances, and advanced skincare.

Description

Strategy

• Drive luxury aspiration and elevate brand equity to deliver exceptional business results for both brands.
• Recruit new consumers to the brand, build brand desirability and increase share of voice among competitors (indie and established
• Accelerate both brands' Earned Media Value to achieve top rank in Fragrance and Make up through tiered influencer strategy
• Grow Media Impact Value / Develop media strategy for all NA campaigns and initiatives (main point of contact for media and talent)
• Position Balmain Beauty as the next ultra luxury beauty brand in North America, merging Parisian style with a global modern vision, and crafting impactful campaigns that resonate for a beauty consumer
• Responsible for all brand communications messages including New Product Launches, Basic Business re-promotes, and crisis-management.
• Work collaboratively with marketing and education teams to integrate PR initiatives within overall brand positioning and marketing efforts, including ideation and direction of retail events
  
  

Influencer & Talent Relations

• Identify and forge strategic partnerships with beauty influencers, tastemakers, celebrity makeup artists, fashion stylists and industry trendsetters who align with the ethos of the brand and the specific objectives and creative inspiration of each campaign
• Infuse a data-driven approach to influencer marketing with EMV as a key business driver. Regularly track key performance indicators such as reach, engagement, and conversion rates to continually refine and optimize influencer strategy
• Own all regional talent relationships from sourcing through contracting, negotiation of final deliverables
• Work alongside Marketing/Consumer Engagement lead to identify social/digital activations as part of the Paid media plans
  
  

Media & Industry Relations

• Work with VP Marketing to pitch priority products and launches with target North America national and digital media
• Identify opportunities, in addition to new product launches, to promote the Brand. Develop unique and targeted stories for the beauty press to maximize opportunities for both brands
• Build and maintain strong relationships with all relevant press
• Be alert to or anticipate any events that may be detrimental to the brand and communicate to VP Marketing, taking agreed/necessary action
  
  

Event Planning & Execution

• Work closely with Global brands teams to seamlessly partner on Global Destination Events and Brand tentpole occasions (e.g. Fashion Week) and create brand moments across categories to drive outsize EMV and buzz
• Ideate, plan and execute exclusive North America regional experiential events and experiences for influencers, KOLs and press. These events should drive EMV while always remaining aligned in the overall Brand aesthetic and story
• Collaborate with Marketing and Education leads to ideate and create brand-right events for Consumers and Retailers
  
  

Budget & Administrative

• Ownership of PR budget; including planning and pivoting of funds to support NA strategy
• Develop talent & capabilities of PR Coordinator
• Agency management
  
  

Qualifications

• Minimum 10 years of public relations experience & influencer space with focus on ultra luxury beauty and/or fashion
• Strong contacts with the US luxury and entertainment print/digital media, influencers, tastemakers and key opinion leaders
• Diplomacy, team player, and leadership skills
• Strategic thinking & executor
• Highly organized with the ability to prioritize and share focus among product launches and special projects
• Social media savvy
• Outstanding verbal and written communications skills
  
  

Pay Range

The anticipated base salary range for this position is $120,550.00 to $208,200.00 . Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,

The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [e-mail].

Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law (https://www.phila.gov/media/20240326142036/V6-Fireball-Handout-fairchance-E-S.pdf)

Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [e-mail].

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  IT Services and IT Consulting

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Director, PR/Influencer Marketing TOM FORD BEAUTY/BALMAIN BEAUTY, NA

New York, NY $120,550 - $208,200 1 hour ago

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