Director, PR Communications and Social Strategy

Deerfield Group; United States; Remote; USD 150,000 - 220,000; Full time

Job summary

Deerfield, a leading marketing and communications partner for healthcare brands, seeks a Director of PR Communications and Social Strategy. You will develop client relationships, counsel on communications programs, and lead a team across corporate and product accounts.

This role supports biotech and pharma clients with senior leadership guidance. You will oversee integrated campaigns, drive social strategy, and ensure regulatory compliance while mentoring junior staff and expanding agency growth

Qualifications

• Bachelor's degree in Marketing, Advertising, PR, or related field.
• 8+ years of PR agency experience in biotech/health.
• Experience executing social media strategy for regulated healthcare.
• Strong client relationships and cross-functional leadership.
• Familiarity with social listening and analytics platforms.

Responsibilities

• Oversee an integrated team of PR, social, creative, and digital specialists.
• Provide strategic counsel to clients and senior leadership.
• Develop corporate and disease-awareness social media strategies.
• Lead planning and execution of client events and meetings.
• Manage budgets, staffing, and billing with clients.
• Ensure regulatory compliance and MLR reviews.

Skills

PR strategy

Client relationships

Team leadership

Cross-functional

Healthcare regulations

Education

Bachelor's degree in Marketing

Tools

Netsuite

Microsoft Office

Google apps

Job description

Are you ready to embark on an exciting journey where your talents are valued and your potential is limitless? At Deerfield, we believe in fostering a culture of excellence, where every team member is empowered to make a difference and contribute to our collective success.

Deerfield is the marketing and communications partner of choice. Purpose-built to scale with our clients, our specialist teams craft stories that matter and bridge meaningful connections to advance healthcare products to the people who need them most. Our full-service capabilities are rooted in storytelling and powered by technology to deliver focused strategy, optimized execution, and tangible outcomes. Further, our flexible working model allows us to scale and grow alongside our clients - whether providing expert consultation, serving as a strategic executional partner, or acting as full agency of record.

We are built to serve and designed to deliver.

Position Summary

Deerfield is seeking a Director, PR Communications and Social Strategy, who will develop and lead client relationships, exemplifying best practice in client management. You will partner closely with clients, from early-stage biotech to established pharma, to understand their business objectives and counsel them, with the support of senior leadership, on communications and social media strategy and programming. This hands-on role will lead the development of integrated plans and oversee junior team members supporting a range of corporate and product clients.

This role can be based in our office in Conshohocken, PA or remotely, with preference to East Coast locations.

Key Responsibilities

• Oversee all aspects of a complex, integrated team of PR, social, creative, and digital specialists, ensuring cohesive collaboration and alignment towards client objectives.
• Provide strategic counsel to team members and keep senior leadership informed of progress.
• Develop a deep understanding of the client's industry landscape, scientific methodologies, development stage, and business objectives to identify strategic opportunities for advancement.
• Lead the development of corporate, executive, and disease-awareness social media strategies, including channel approach, content pillars, editorial calendars, community management guidelines, and measurement frameworks.
• Collaborate with interdisciplinary teams to design and implement strategic programs that align with client goals and objectives, including financings, data readouts, congress presentations, regulatory milestones, recruiting, and launches.
• Lead social listening exercises and apply social listening and competitive intelligence to inform client strategy and identify opportunities and risks.
• Lead the planning and execution of patient-centric client events and working sessions, including strategic planning, material development, and logistical coordination.
• Work closely with senior leadership to expand strategic thinking and identify growth opportunities for both clients and the agency.
• Review a wide array of complex scientific communications and social content, ensuring accuracy, clarity, regulatory and compliance alignment (including medical-legal-regulatory review and adverse-event monitoring), and alignment with strategic objectives.
• Provide ongoing guidance and mentorship to the team, focused on evolving social best practices, industry benchmarks and new ways to optimize engagement and outcomes.
• Develop issues and crisis social media strategies as part of broader communications plans and guide the team and client through response when needed.
• Manage account financials, including staffing projections, budget tracking, and billing packages, while liaising with clients on budget recommendations.
• Ensure the team meets deadlines, manages priorities effectively, and communicates transparently with internal and external stakeholders.
• Fully master client service methodologies to drive consistent, high-quality outcomes.
• Demonstrate and promote agency values and principles in all interactions and activities.
• Participate in agency activities and seek out professional development opportunities, while also identifying areas for improvement and growth.
• Supervise junior staff members, actively supporting their professional development, and advocating for visibility opportunities both within accounts and across the agency.
• Contribute to new business opportunities by leveraging your expertise and insights to drive client acquisition and retention.

Qualifications and Required Skills

• Bachelor's degree in Marketing, Advertising, Public Relations, Communications, Business Administration or a related field
• 8+ years of PR agency experience, specifically in Agency/Biotech/Health Science Communications industry
• Demonstrated experience developing and executing social media strategy for biotech, pharma, or other regulated healthcare clients
• Passion for work in the biotech, health tech or science industries with an innate curiosity about science, technology and the world around you
• Demonstrated ability to “think big” developing new ideas to deliver and delight both our clients and colleagues
• Strong client relationship management skills with the ability to build trust and drive long-term partnerships
• Proven ability to lead cross-functional teams and manage integrated communications and social campaigns from concept to execution
• Strong attention to detail while managing projects for multiple accounts with tight deadlines
• Experience in corporate communications, science communications, and/or investor relations a plus
• Familiarity with social listening and analytics platforms
• Excellent written and professional interpersonal communications skills
• Strong organizational skills and ability to work on multiple projects with a high attention to detail
• Strong research and writing skills
• Experience with timekeeping and utilization platforms such as Netsuite
• Proficient in Microsoft Office products and Google applications; comfortable using various business productivity apps (Spaces, Google Meet, Zoom)

At Deerfield, we are dedicated to building a diverse, inclusive, and authentic work environment, so if this role and our culture excite you, we encourage you to apply even if you do not have the exact experience or meet all requirements outlined in this job posting. Our HR team will review your resume and experience to see if you align at a different level or possibly better align to other open positions.

Deerfield is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.