Director, Player Research & Insights

Skillz; Las Vegas (NV); On-site; USD 136,000 - 184,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K matching

Equity incentives

Wellness resources

PTO & holidays

Las Vegas HQ

Job summary

Skillz is seeking a Lead, Consumer & Player Research and Insights to build a deeper understanding of players and translate their needs into critical business decisions. You will lead research across the player experience, turning motivations, pain points, and behaviors into actionable insights for product features, promotions, and LiveOps.

This highly cross‑functional role partners with Product, LiveOps, Analytics, and VIP teams to validate changes before launch, develops a Voice of the Player

Qualifications

• 7+ years of experience in consumer insights, player research, UX research, market research, or a related discipline.
• Experience building or scaling an insights function, research program, or Voice of the Customer/Player program.
• Demonstrated expertise across quantitative and qualitative methods, including surveys, interviews, segmentation, panels, and behavioral analysis.
• Track record of influencing product, retention, monetization, or customer-experience decisions through research.
• Experience managing and developing researchers or analysts.
• Gaming, mobile consumer technology, digital entertainment, marketplace, or other high-engagement product experience strongly preferred.

Responsibilities

• Build and lead Skillz’s Consumer and Player Research function, establishing clear intake, prioritization, research standards, and an accessible insights repository.
• Design and execute quantitative, qualitative, and mixed-method research to uncover player motivations, pain points, churn drivers, and emerging experience risks.
• Establish a recurring Voice of the Player program, including pulse surveys, player panels, targeted outreach, and segmentation across key player groups.
• Partner with Product, LiveOps, Analytics, and VIP teams to validate changes to features, promotions, prize structures, and player economics before launch.
• Translate research findings into clear recommendations that influence roadmaps, player-retention strategies, and business decisions.
• Develop and manage a high-performing research team, setting clear expectations while coaching analysts toward independent execution.

Skills

Consumer insights

Player research

UX research

Mixed-methods

Stakeholder mgmt

Job description

Skillz is seeking a Lead, Consumer & Player Research and Insights to build a deeper understanding of players and translate their needs into critical business decisions. You will lead research across the player experience, turning motivations, pain points, and behaviors into actionable insights for product features, promotions, and LiveOps.

This highly cross‑functional role partners with Product, LiveOps, Analytics, and VIP teams to validate changes before launch, develops a Voice of the Player