Director, Planning - Ecommerce

Pistola Denim; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Pistola Denim is seeking a senior planning leader to own the DTC financial planning, open-to-buy management, and inventory optimization. You will partner with Merchandising and Finance to drive category-level strategies and ensure plan accuracy across seasonal cycles.

The role requires 8–12 years in merchandise planning, strong analytical capabilities, and experience with open-to-buy reporting in a fast-paced fashion environment. Leadership and ERP proficiency are essential for success.

Qualifications

• 8–12 years in merchandise financial planning, demand forecasting, inventory management, and digital retail planning.
• Experience owning a DTC Open-to-Buy (OTB) report for an e-commerce business scaled at $50M+.
• Strong analytical capability translating digital metrics and inventory data into actionable business strategies.
• Bachelor’s degree preferred in Business, Finance, Merchandising, or related field.
• Deep understanding of e-commerce business models, digital promotional levers, and fast-turn inventory flow strategies.

Responsibilities

• Build and manage seasonal financial plans for the DTC channel, aligning targets with data-driven planning frameworks.
• Partner with Merchandising and Finance to build category-level top-down financial plans and long-range DTC growth strategies.
• Lead DTC line architecture and assortment planning to align with digital marketing and revenue goals.
• Own the DTC Open-to-Buy (OTB) for multicategory business with monthly roll-ups and re-forecasts.
• Analyze historical performance, digital traffic, conversion metrics, and trends to identify risk and revenue opportunities.
• Lead monthly demand planning for DTC core and replenishment inventory; establish agile inventory strategies.
• Drive in-season trading and profitability via promotions, markdown cadences, and cross-functional collaboration.
• Optimize full-lifecycle inventory in DTC to minimize stockouts and reduce excess inventory.
• Align inventory flow with campaigns, launches, and peak traffic events with cross-functional teams.
• Serve as DTC inventory expert, communicating forecasts and stock health to executive leadership.
• Continuously refine planning tools and processes to drive efficiency and scalability.
• Build and mentor a high-performing DTC planning team.

Skills

Merchandise financial planning

Demand forecasting

Inventory management

DTC planning

OTB reporting

Excel

ERP systems

E-commerce analytics

Leadership

Strategic thinking

Education

Bachelor’s degree in Business, Finance, Merchandising, or related field

Tools

Excel

ERP systems

E-commerce analytics platforms

Job description

What You’ll Do:

• Build and manage top-down and bottom-up seasonal financial plans for the DTC channel, aligning sales, gross margin, and inventory productivity targets with rigorous, data-driven planning frameworks for the e-commerce business.
• Partner with Merchandising and Finance to build category-level top-down financial plans and long-range DTC growth strategies.
• Lead DTC line architecture and assortment planning, ensuring product depth, breadth, and drop schedules align with digital marketing and revenue goals.
• Own the DTC Open-to-Buy (OTB) for multicategory business, providing monthly roll-ups, re-forecasts, and actionable recommendations to executive leadership.
• Analyze historical performance, digital traffic, conversion metrics, and current product trends to identify risk, uncover revenue opportunities, and optimize category mix.
• Lead monthly demand planning for DTC core and replenishment inventory, ensuring optimal stock depth and establishing agile fabric/inventory chase strategies.
• Drive in-season trading and profitability using strategic levers: model promotional performance, manage markdown cadences, and partner with E-Commerce and Digital Marketing teams on promotional calendars and messaging.
• Optimize full-lifecycle inventory within the DTC channel to minimize stockouts on key drivers while systematically reducing excess inventory.
• Partner with Merchandising, Digital Marketing, Finance, and Operations to align inventory flow with promotional campaigns, product launches, and peak traffic events.
• Serve as the DTC inventory expert, communicating financial forecasts, stock health, and performance insights directly to executive leadership.
• Continuously evaluate and refine DTC planning tools, processes, and systems to drive efficiency, forecast accuracy, and scalability.
• Build, mentor, and lead a high-performing DTC planning team as the business continues to scale.

Who You Are:

• 8–12 years of progressive experience in merchandise financial planning, demand forecasting, inventory management, and digital retail planning.
• Proven experience owning a DTC Open-to-Buy (OTB) report for an e-commerce business scaled at $50M+.
• Track record of building forecasts and planning models in a fast-paced retail or fashion environment.
• Bachelor’s degree in Business, Finance, Merchandising, or a related field preferred.
• Deep analytical capability with a proven ability to translate complex digital metrics and inventory data into actionable business strategies.
• Strong understanding of e-commerce business models, digital promotional levers, and fast-turn inventory flow strategies.
• Advanced proficiency with Excel, modern planning systems, ERPs, and e-commerce analytics platforms.
• Strategic thinker with a “roll-up-your-sleeves” execution mindset, comfortable in an entrepreneurial, fast-paced setting.