Director, Performance Marketing and Digital Products

Arizona Cardinals Football Club; Tempe (AZ); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) plan

Paid time off

MDLIVE medical coverage

FSAs

Discounts on Cardinals gear

Tuition reimbursement

Daily lunch

Complimentary season tickets

Job summary

The Arizona Cardinals Football Club is seeking a Director of Performance Marketing and Digital Products to lead our digital marketing efforts and fan-facing product experiences. You will bridge performance marketing with product strategy across our website, mobile app, and ticketing platforms to drive acquisition, engagement, and revenue.

You will guide CRM, lifecycle marketing, and data-driven optimization, collaborating with Analytics, Partnerships, Content, and Tech teams.

Qualifications

• Bachelor’s degree in marketing or business.
• 10+ years in consumer acquisition across PPC, Display, Paid Search, Paid Social, and Retargeting.
• Proven cross-functional leadership and team management.
• Strong analytics and data-driven decision making.
• Experience building direct and digital marketing campaigns in a competitive environment.
• Experience leading CRM and lifecycle marketing initiatives.

Responsibilities

• Lead digital marketing across owned and paid channels.
• Own CRM strategy and lifecycle marketing.
• Oversee UX improvements and conversion rate optimization.
• Collaborate with Tech, Content, and Partnerships teams.
• Manage marketing budget and vendor relationships.
• Develop audience segmentation and personalization strategies.
• Set KPIs and report performance to SVP and stakeholders.
• Ensure digital product experiences align with revenue goals.

Skills

Consumer acquisition

Cross-functional leadership

Data-driven marketing

CRM & lifecycle marketing

Audience segmentation

UX optimization

A/B testing

Team leadership 5+

Education

Bachelor’s degree in marketing or business

Tools

Google Ads

Meta Ads

YouTube Ads

Google Analytics

SEO

Job description

Position: Director, Performance Marketing and Digital Products - Full Time/Exempt

Department: Marketing

Reports to: Senior Vice President, Marketing

Location: Arizona Cardinals (Tempe, AZ). NOTE: Starting 2028, this role will be based at the new Arizona Cardinals Training Facility in north Phoenix, AZ.

Format: In-person

NOTE: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of a student or employment Visas (including, but not limited to F-1, M-1, J-1, H-1B, OPT and/or CPT programs, etc.).

Cardinals Organizational Summary:

The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home,

As one of the oldest pro football franchises in the U.S., the Club has established itself as a sport and cultural hallmark within Arizona, as well as a trailblazer for diversity, equity, inclusion, and belonging (DEIB) initiatives and firsts around the League. Our vision is to build a leading sports organization that competes for championships, drives business results, creates loyal fans, develops proud employees, and inspires hope in our community. We are relentless in our pursuit of greatness on and off the field, while positively impacting our people, our fans, and our community

If you want to join an organization that values putting the team first, doing what is right, growing with positivity, valuing every voice, while driving performance, we would love for you to join our team. Learn more about the Arizona Cardinals and see what’s happening here.

Job Summary:

We’re seeking a Director, Performance Marketing and Digital Products to help us relentlessly pursue greatness. The Director will lead the digital marketing group responsible for owned digital channels, lifecycle marketing, CRM strategy, paid media, and digital product experiences across the team website, mobile app, ticketing, and other fan-facing platforms. This role will connect performance marketing, fan data, personalization, automation, UX optimization, and product strategy to create a more seamless fan journey that increases acquisition, engagement, conversion, retention, and lifetime value. The role will also serve as a key cross-functional partner across Corporate Partnerships, Ticket Sales, Community Relations, Content, Data & Analytics, and other departments to align digital strategy with organizational priorities and business-driving initiatives.

Primary Job Duties:

The Director, Performance Marketing and Digital Products will have the daily responsibilities including, without limitation, to the following:

• Implement and manage both online and offline marketing programs that will enable the business to meet consumer acquisition targets, sales, margin, and overall goal achievement.
• Build strategies and oversee optimization and measurement of consumer acquisition, cross-sell initiatives, and remarketing to deliver incremental sales, and enable consumer loyalty.
• Assist with the selection and management of the business’s technology partners for the purpose of ensuring that the business is maximizing marketing performance and profitably.
• Coordinates cross-functional input, deliverables, timelines, and communicates properly documented progress and issues of programs to the SVP, Marketing.
• Track and monitor program performance against the business’s overall goals and objectives.
• Provide weekly/monthly/annual policy and quote forecasts for all the business’s products, evaluates scenarios for ROI performance, and communicates results and recommendations to the SVP, Marketing and key stakeholders.
• Lead efforts in the utilization of data-driven methodology, analyses, and measurements to improve the effectiveness of all marketing channels, paid search, email, direct mail, programmatic media, modeling, forecasting, and analyses.
• Own the strategy and roadmap for digital product experiences across the team website, mobile app, ticketing and other fan-facing platforms, ensuring product priorities support business needs, fan engagement and revenue growth.
• Lead lifecycle marketing and CRM strategy across email, SMS, push notifications, website, app and other owned channels to increase acquisition, engagement, conversion, retention and lifetime value.
• Develop audience segmentation, personalization, automation and journey strategies that translate fan and customer insights into coordinated marketing programs and product enhancements.
• Drive UX, conversion rate optimization, experimentation and testing across digital products and marketing channels to improve the end-to-end fan experience and commercial performance.
• Partner with Data & Analytics to establish KPIs, reporting, attribution and measurement frameworks that connect digital marketing, CRM and product performance to revenue, retention and fan growth outcomes.
• Collaborate with internal technology teams, external platform partners, Integrated Marketing, Creative & Content, Ticketing and other stakeholders to translate organizational priorities into coordinated paid, owned and product strategies.
• Manage digital marketing budgets, technology investments and vendor relationships with accountability for performance, efficiency, business impact and scalable operating processes.
• Other duties as assigned.

Qualifications/Requirements:

• Education: Bachelor’s degree (or equivalent) in marketing or business
• Experience: At least ten (10) years of relevant experience driving consumer acquisition across marketing channels such as PPC, Display, Paid Search, Paid Social, and Retargeting
• History in driving a business’s growth with innovative demand generation and prospecting campaigns
• Vast experience pulling analytics and leveraging insights to adjust plans, creative, and messaging
• Proven and successful experience managing a cross-functional team, being able to perform tasks and manage others to the successful completion of a project
• Proven and successful experience building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment
• Ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI
• Extensively familiar with social acquisition channels, inclusive of YouTube, Meta ads, X ads, SEO and Google Ads
• Self-motivated and able to work independently, ability to research and offer ideas for solutions
• Demonstrate flexibility and creative problem-solving skills
• Proven ability to work in a fast-paced environment with multiple completing priorities that require strong project management and decision-making capabilities
• Experience developing a healthy culture within an organization where employees feel valued, engaged, and united toward the common goals of championship-level performance
• Experience lead and managing a team of 5+ full-time colleagues
• Experience working with media and creative agencies
• Flexibility to work on event days including evenings, weekends, and holidays; hours may vary depending on business needs.
• Must complete all pre-employment forms and successfully pass a background check.

The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. The Cardinals benefits offer care, protection, and support for employees and their loved ones. The Cardinals organization encourages an environment that is conducive to living a healthy, productive, and flexible lifestyle.

Benefits and Perks include, but are not limited to:

• Health, Dental, and Vision Insurance options; effective the first day of hire
• 401 (k) retirement option with employer match contribution
• Time off for Maternity, Paternity, Military, and Bereavement
• MDLIVE: 24/7 medical support
• Flexible Spending Accounts (FSA) & Health Care Saving Account options
• Discounts on Cardinals gear & paraphernalia
• Tuition reimbursement & Professional Growth opportunities
• Daily free lunch
• Complimentary season tickets

The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.