Director, Performance Content

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 80,000 - 116,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption support

Wellness reimbursements

Tuition assistance

Flexible time off

Work from anywhere

Employee resource groups

Job summary

Starcom is seeking a data-driven GEO/SEO lead to drive visibility across search engines, AI answer engines, maps, and local-intent journeys for priority brands and locations.

You will assess AI visibility, translate findings into actionable recommendations, and partner with cross-functional teams to activate AEO/GEO programs while closing content, technical, and local gaps. This role emphasizes measurable impact and practical, scalable actions.

Qualifications

• Strong SEO background with exposure to GEO, AEO, AI visibility, or LLМ citation analysis.
• Deep understanding of technical SEO, content strategy, entity optimization, structured data, authority signals, search intent, and local SEO.
• Strong local search experience, including Google Business Profiles, maps visibility, location pages, local directories, reviews, NAP consistency, service-area content, and local schema.
• Familiarity with tools such as Semrush, Profound, Brandlight, Similarweb, Screaming Frog, GSC, GA4, BrightLocal, Yext, Whitespark, Moz Local, or comparable platforms.
• Ability to translate complex AI/search visibility issues into clear, practical actions for non-specialist stakeholders.
• Experience with enterprise brands, multi-location businesses, service businesses, healthcare, veterinary, retail, or multi-market programs preferred.

Responsibilities

• Assess AI visibility, search visibility, citations, sentiment, and source inclusion across priority brands, categories, products, services, and local markets.
• Translate GEO findings into practical SEO, content, technical, structured data, authority, entity, and local search recommendations.
• Support prompt and query strategy for priority consumer journeys, including category questions, brand comparisons, product discovery, service discovery, and near me/local-intent searches.
• Partner with S&I, Commerce, PR, Social, Owned, and local market teams to coordinate AEO/GEO activation across the full search and discovery ecosystem.
• Identify priority content gaps, source gaps, entity gaps, technical gaps, authority gaps, and local visibility gaps.
• For MVH and other location-sensitive businesses, assess Google Business Profiles, maps visibility, local landing pages, directory presence, review signals, NAP consistency, service-area relevance, and local schema.
• Recommend improvements to owned content, location pages, service pages, structured data, FAQ content, reviews, internal linking, local authority signals, and source credibility.
• Help define test-and-learn plans that connect activation to measurable AI/search visibility improvement.
• Ensure recommendations are actionable and tied to what internal teams can realistically control.

Skills

GEO/SEO

AI visibility

Local search

Technical SEO

Cross-functional collaboration

Tools

Semrush

Profound

Brandlight

Similarweb

Screaming Frog

GSC

GA4

BrightLocal

Yext

Whitespark

Moz Local

Job description

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

Lead GEO/SEO acceleration by improving how brands, products, services, and locations are discovered, cited, understood, and represented across search engines, AI answer engines, generative platforms, maps, directories, and local-intent journeys.

Responsibilities

• Assess AI visibility, search visibility, citations, sentiment, and source inclusion across priority brands, categories, products, services, and local markets.
• Translate GEO findings into practical SEO, content, technical, structured data, authority, entity, and local search recommendations.
• Support prompt and query strategy for priority consumer journeys, including category questions, brand comparisons, product discovery, service discovery, and “near me” / local-intent searches.
• Partner with S&I, Commerce, PR, Social, Owned, and local market teams to coordinate AEO/GEO activation across the full search and discovery ecosystem.
• Identify priority content gaps, source gaps, entity gaps, technical gaps, authority gaps, and local visibility gaps.
• For MVH and other location-sensitive businesses, assess Google Business Profiles, maps visibility, local landing pages, directory presence, review signals, NAP consistency, service-area relevance, and local schema.
• Recommend improvements to owned content, location pages, service pages, structured data, FAQ content, reviews, internal linking, local authority signals, and source credibility.
• Help define test-and-learn plans that connect activation to measurable AI/search visibility improvement.
• Ensure recommendations are actionable and tied to what internal teams can realistically control.

Key Outputs

• GEO/SEO visibility assessment.
• Priority prompt/query and intent map.
• Owned content and technical SEO recommendations.
• Citation/source gap analysis.
• Local SEO and maps visibility opportunity assessment.
• Google Business Profile, directory, reviews, and local schema recommendations.
• Cross-channel AEO/GEO activation roadmap.
• Measurement and test-and-learn plan.

Qualifications

• Strong SEO background, ideally with exposure to GEO, AEO, AI visibility, LLM citation analysis, or answer engine optimization.
• Deep understanding of technical SEO, content strategy, entity optimization, structured data, authority signals, search intent, and local SEO.
• Strong local search experience, including Google Business Profiles, maps visibility, location pages, local directories, reviews, NAP consistency, service-area content, and local schema.
• Familiarity with tools such as Semrush, Profound, Brandlight, Similarweb, Screaming Frog, GSC, GA4, BrightLocal, Yext, Whitespark, Moz Local, or comparable platforms.
• Ability to translate complex AI/search visibility issues into clear, practical actions for non-specialist stakeholders.
• Experience with enterprise brands, multi-location businesses, service businesses, healthcare, veterinary, retail, or multi-market programs preferred.

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $58.32 - USD $83.80/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/12/2026.